Chris Spangle fills in for Remso Martinez and explains why every business needs a podcast as part of their content marketing plan.

1. Land meetings with potential clients you might not otherwise have an opportunity to meet.2. Build a relationship with potential customers and existing clients in a more intimate medium - It’s more personal than videos or written blogs.3. Easily break down the complexities of your industry in a fun way4. Cheap content marketing! - How much does a slick video cost that 150 people will watch on YouTube? 5. Build authority in your space.6. Develop your presentation skills.7. Build a community! 8. Build online traffic.9. Use niche interests to talk to the right people.10. Character-based marketing is more effective than the old model of advertising.Learn more about your ad choices. Visit megaphone.fm/adchoices