Caspian Studios
Often Imitated: CX Stories from History
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Caspian Studios
Often Imitated: CX Stories from HistoryEpisodes
Caspian Studios
Often Imitated: CX Stories from History
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Episodes of Often Imitated
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Sunset Boulevard is considered to be one of the best movies of all time. But it was almost an abject failure. What ended up being a saving grace to the creators Billy Wilder and Charles Bracket was going directly to their viewers and hearing th
The cupholder is an often-overlooked feature of a vehicle. But what else will willingly hold a drink, your phone, garbage, a perfectly-sized burrito, or your wallet? That’s right, your local cupholder. Now taken for granted, it was once a novel
Baseball has been at the heart of American culture for almost 150 years. Giving us icons like Jackie Robinson, Babe Ruth, and most importantly, Benny “The Jet” Rodriguez. But behind the bravado of men in capris, is a marketing powerhouse. Today
We all love a guilty pleasure. From reality TV to Britney Spears to a 1am trip to your favorite fast food restaurant. Maybe you enjoy all three of those! There’s nothing wrong with that and here at Often Imitated we will always be team #FreeBri
His Airness. Mike. MJ. All names that represent the GOAT himself: Michael Jordan. When he rocked the now infamous Air Jordans in the 1985 Slam Dunk Contest, he changed the shoe game forever. His sneakers had been banned from the NBA, and subseq
Few rooms offer more emotional support than the modern bathroom. Bad date? Excuse yourself to the restroom. Need to make friends with other people in your college dorm? Funny enough, bathroom. Went a little too hard at the company offsite? Bett
Maybe you’ve noticed a common thread in every elevator you’ve ridden. They often seem to have a single name branded on the inside: Otis. Now, maybe you weren’t a child fixated on elevators and your caregivers didn’t ask you to stop pointing thi
The Space Race was a time of exciting development in science and technology. Did Neil and Buzz actually land on the moon? Who are we to say? (Kidding!) But what we do know is that the push to leave Earth’s atmosphere drove huge advancements in
Arrested Development. Zoey’s Extraordinary Playlist. Firefly. What do these three shows have in common? Well, for starters, people apparently are pretty fed up with hearing correct opinions on how superior these shows are to everything else on
When Peter Roget was faced with tragedy he did what all of us hope to do—he turned it into triumph. When life gave him lemons he didn’t just make lemonade. Instead, he invented a water filtration system to make all of London’s lemonade more hyg
Left-handed people have spent their lives adapting to a right-handed world. Some were forced to switch to their right hands others were cursed with a life of uncomfortable scissors and smudged writing. But in 1970s San Francisco, a hero emerged
The phrase “return to work” sparks up a lot of emotions these days. We’ve all grown accustomed to pets on video calls, taking meetings in pajamas, and rogue child interruption. Giving that up to go back to the office can make us feel a bit conf
Humans have cared for dogs for over 30,000 years. Are puppies universally the best? Is Caspian Studios staunchly positioned as “dogs are better than cats”? Yes, to both. But it wasn’t until the 1920s when the human/dog relationship exponentiall
It’s Friday night, the work week is over, and you’re looking to unwind. Do you want to be the type of person who orders whiskey? Sure. But at the end of the day nothing will get you in the party mood like a Mai Tai. Here at Caspian Studios, we
When it comes to buying a new computer, there’s a checklist we use to see if it’ll work for us. We think about all the different components that come together to build the final product and figure out if it has the right CPU, processing power,
When it comes to focus groups—we’ve seen it all. From testing out yogurts to reacting to political campaigns, focus groups come in all shapes and sizes. However, they weren’t always the bastion of a free bag of chips and low quality bottled wat
We’ve all had moments where we’ve been a little too obsessed with a movie, celebrity, or sports team. A moment when we take a step back and go “wait…did I really think dressing up like Hannah Montana for a week at school would make Miley Cyrus
Santa Claus stops by the studio to share his best advice for a successful CX (Christmas Experience). Have a great holiday season, and we’ll see you in the new year!--------SponsorThis podcast is presented by Oracle CX. Hear more executive persp
Does your dog lose its mind when Saturday morning rolls around and you start vacuuming your home? Is your cat in an endless power struggle with your Roomba? Well, turns out you have two people to blame for that...and today we’re finding out how
Before 1959, little girls played with baby dolls to prepare them for motherhood and caregiving. But Ruth Handler knew girls needed a doll that could challenge their imaginations to dream bigger. And so Barbie was born. Whether she’s rocking an
When Joe Sutter was faced with a difficult problem, he got to do what all of us dream of doing...he got to assign his problem to someone else. He was approached by his bosses to create the world’s first jumbo jet, and he was stumped. So he went
Telethons are an iconic part of the TV experience. Seeing the donation total rise while a whole variety show plays out for hours on end is a unique form of entertainment. But putting the gimmicks aside, telethons do a great job of depicting the
Returning a purchase can be incredibly frustrating. Whether it’s printing off a return slip or driving back to the store—it’s just annoying. But in a remote locale like Fairbanks, Alaska, returns are even more of a pain. So, in 1975, when the n
Is there any better feeling than trying on a new pair of jeans and finding the perfect fit? Of course not. We have a whole movie franchise based on how great of a sensation that is (Sisterhood of the Traveling Pants, for those looking for a mov
Unfortunately, less-than-stellar CX is commonplace. It’s a problem as old as time. Even back in 1750 AD, merchants were scamming their peers out of quality goods and running off with their money. Artifacts still exist today that show shipping m
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