In this episode, Nicola speaks to Allyson Witherspoon. Having worked as a marketer in the mobility sector for over twenty years, Allyson reveals in this episode that she has recently been promoted to global CMO of Nissan. As she looks towards this exciting new chapter, Allyson reflects on her career so far, offers advice to other women working in male-dominated industries, and shares the importance of not compromising on your priorities as a leader. She explains how emerging metaverse technologies will invigorate marketing in the mobility sector through the use of virtual and augmented reality, as well as touching on the electrification of cars and how evolving technologies will make driving even safer in the future.