Popularity is the topic as we talk with Mitch Prinstein, author of "Popular: The Power of Likability in a Status-Obsessed World".  Mitch and his research have been featured in The New York Times, The Wall Street Journal, CNN, Time magazine, New York magazine, Newsweek, and many others.   Ritual’s clinically-backed Essential For Women 18+ multivitamin has high-quality, traceable key ingredients in clean, bioavailable forms.  It’s gentle on an empty stomach with a minty essence that helps make taking your multi-vitamin enjoyable. You'll love the way they leave your mouth feeling fresh! Here's a special offer for our Nobody Told Me listeners! Get 25% off your first month at ritual.com/NTM.  Start Ritual or add Essential for Women 18+ to your subscription today.   Shopify is the all-in-one commerce platform that makes it simple for anyone to start, run and grow your own successful business. With Shopify, you’ll create an online store, discover new customers, and grow the following that keeps them coming back. Shopify makes getting paid simple, by instantly accepting every type of payment. With Shopify’s single dashboard, you can manage orders, shipping and payments from anywhere. Sign up for a one-dollar-per-month trial period at Shopify.com/nobody.