This episode we'll go through a breif summary of what happened with Silicon Valley Bank and what they can tell us about where the money is these days. Then, we'll check in on the mass lay-offs so far this year in tech. Contents Intro SVB Failu

Creative Briefs: When & How To Use Them

Mar 7th, 2023 11m 3s

This episode we'll go through a creative brief, what's in it, what it's used for and offer up a template that you can use in your projects going forward. Follow along on the doc https://ufile.io/3v6oxx0p Contents Intro Walkthrough Use Cases

Start The Store, Now What - ECommerce Journal

Feb 28th, 2023 7m 10s

This week I'm catching you up on a marketing experiment that I've started. Over the next year, I'll be creating an online store and get more hands-on experience through building an audience, growing my brand, and setting up a succesful business

Where To Start Your Creative Strategy

Feb 21st, 2023 23m 45s

This episode we'll go over the basics of getting started on your brand's creative strategy including things like look, tone, voice, and the types of creative you can develop for your website, ads, or promotional materials. Contents Intro Lo

What Superbowl Commercials Say About The Economy

Feb 14th, 2023 7m 40s

The Superbowl is Marketing's biggest night of the year. It's the occassion for all the bluechip and young/hopeful brands to put their best gown on and strut for the world to see. Some years we see themes resonnate throughout the evening and thi

Where To Work In Marketing

Feb 2nd, 2023 39m 46s

You know what kind of job you'd like. Now where to do it? This episode we'll talk about the types of companies you can work within the industry, how to get there, and the pitfalls to avoid. Contents Who Excels in the industry? Tiers of Compan

Job Types of Marketing

Nov 30th, 2022 36m 28s

Marketing advice is fine, but what good is it if you can't get that first job in the industry? This episode breaks down why anyone would want to get into this crazy industry and some of the skills you'll need to get that first job. We lay the g

Guarding Your Mental Health in Marketing

Nov 15th, 2022 49m 37s

The holidays are always stressful in pretty much every industry, but Marketing as an industry is definitely up there. With that in mind I wanted to drop some tips and insights I have on protecting your mental health while working in the industr

Performing A Digital Marketing Audit: Step by Step

Nov 4th, 2022 38m 58s

Dive into the do's and don'ts of digital campaign audits. Learn how to craft your audit to answer your client's biggest needs, and create a template for easy auditing in the future. This is the perfect structure & jump-off point for any Paid S

The Perfect Structure For Google Search

Oct 19th, 2022 31m 6s

This episode we'll go through my preferered method of buying on Google Search and walk you through how to set it up and optimize it over the first few months, along with suggestions to scale. In This Episode CPC vs. Conversions Broad/Phrase/E

Everything You Need to Start A Performance Max Campaign

Sep 20th, 2022 8m 30s

I’ve tried to compile some early notes on Performance Max, since I think it’s going to be the major driver of E-Comm for Google in the next few years. Because it’s so new there’s not a lot out there as far as best practices, so here are my note

Getting Creative w/ Michael Sadler

Jun 30th, 2020 11m 29s

This week we’re joined by Michael Sadler. Do you know those bus stop ads featuring celebrities asking you to dial into a phone number? That was his idea… 4 years ago.

What About Pinterest?

Jun 23rd, 2020 5m 49s

The best direct sale platform you’re not using.

Should You Still Be Using Conversions?

Jun 15th, 2020 12m 34s

Tony has been a media buyer for 10 years, working on everything from Oscar winning films to your local salad. He’s a genius when it comes to marketing… And probably other things.

Boycotting Facebook

Jun 10th, 2020 26m 38s

This week we’re joined by Brenna Kleiman, who’s recently decided to scale their spend down on Facebook, choosing other platforms like Pinterest or Snapchat. A high moral fiber should go hand in hand with advertising, but sadly that’s not always

Dropshipping

Jun 2nd, 2020 9m 18s

Get your advice from experts, not gurus.

Get The Most Out of Your Video Ads On Facebook

May 25th, 2020 4m 54s

This week we’ll talk about some basics of Sequential Targeting. We’ll go over why would need it, how you should set it up, and what to consider as you manage it. We’ll also go over some pitfalls to avoid.