"I'm a very spiritual person and the one thing that was said right when the pandemic and quarantine started was that, a lot of underdogs are going to be moving up, like this is the SHIFT, you might had never had these opportunities had we not gone through these times," Fancy Felder

Francheska “Fancy” Felder is the founder/publisher/EIC of SwagHer Magazine and owner of Fancy’s Thoughts, LLC . Fancy describes herself "as a mother of 3 - Libra - Trapping scribe -Lover -Mental health advocate - Country girl - Proud, liberated Black goddess."

The former teen mom graduated from Southwest Mississippi Community College. Francheska chose the name “Fancy” as her “stripper name” during hard times relocating to Baton Rouge after community college, and then continued to use it when she started the magazine a year later as many of her connections started in the club.

Those connections ignited her desire to be business woman but also revealed to her how hard it can be for a Black woman in business and life. She realized the importance of women sharing their stories to inspire and educate others. In 2014, her connections and self love journey led her to Atlanta, GA, during which the time magazine experienced significant growth. However, she returned home to McComb, Mississippi and then back to Baton Rouge, LA in 2016. Somewhat of an introvert, Fancy is known for her charming but genuine character. After many personal disappointments and failures, she understood that we are only given one life, and it is what you make it. The self-professed goddess realized she has lived an eventful life and openly shares about her experiences on various subjects such as business (entrepreneurship/blogging/ branding); inspiration (self-love/homelessness/teen mom/domestic violence/Black unity and growth); and mental health (anxiety/depression/mindset/lifestyle/strip club addiction). Through her years of interviewing powerful women and men searching for the ingredients to success, Fancy now believes that true success is when one is strong enough to love and forgive themselves, and be who they uniquely are.

According to @SwagHerMagazine, it is a black empowerment, cultural and lifestyle publication. "Let's embrace life together, inspiring & uplifting each other as a whole."

"We really have a little bit of everything... it's black culture," Felder said.

Felder who says (believe it or not) started her career as a "negative Nancy" with big dreams and no idea how to accomplish them.

"When you say No Plan B, well I really didn't have a Plan B," Felder said.

Felder opens up about her entrepreneurial journey (she started the magazine 10 years ago), learning to be and stay authentically positive, and the highs and lows of finding herself and her passion.