Justin Herald is known globally for taking his last $50 and turning it into a global brand (Attitude Inc). He is the author of 8 International Best Selling books, and he speaks at over 150 conferences each year to over 80,000 people. Justin's passion is business... especially Customer Culture! If you own a business, then the most valuable asset you have is your customers. This podcast is designed to assist you in growing your business by giving you great tools and ways to make sure your customers are getting amazing experiences. There also may be from time to time other areas regarding business growth that we will cover. Remember.... If you don't look after your customers... Someone else will! It's time to take a "no B.S approach" to running your business and reap the results!