0:06

Are you ready to jumpstart your next big

0:08

idea? Then welcome to

0:10

the niche pursuits podcast. It's

0:13

all about helping you find your niche, getting

0:15

the motivation and strategies you need and

0:18

growing your ideas into something real. Hey

0:31

everyone, welcome back to another episode of

0:33

this week in niche pursuits news. I'm

0:35

with Jared here. We're excited to cover

0:37

the news and the SEO and content

0:39

publishing industry, along with a

0:42

couple of other art side projects that we're

0:44

working on. And then finally

0:46

at the end, we're going to talk about a couple of weird

0:48

niche sites that we have. You

0:51

know, I'm feeling like mine's almost a

0:53

throwaway week. I, I feel kind of bad.

0:55

Like, ah, is this, is this

0:58

fit? Is it worth talking about?

1:00

But here it is. It's a weird niche site.

1:02

I had a peek. They're both along the whimsical

1:04

lines. I'll tell everyone that. So we're going to

1:06

have some fun today with our weird niches. I

1:08

think it'll be fun, you know, so stick around.

1:11

It will be fun. Will you be inspired? You

1:13

know, maybe not. Yeah, I don't know about that.

1:16

Exactly. So, um, but there is, uh, some

1:18

news. I, I don't know if it's a

1:21

heavy news week per se. It doesn't feel

1:23

like anything drastically is changing. Well, last week

1:25

was pretty heavy too. So on the back

1:27

of that, there's probably also a feeling of,

1:30

yeah, last week was a lot of stuff.

1:33

There was, there was a lot of stuff last

1:35

week and you know, there, there's a lot of,

1:37

it almost feels like chess moves, right? You know,

1:39

somebody's moving a pawn here and there, uh, no

1:42

checkmate news here, uh, or anything

1:44

like that. But we've got a couple of pawn

1:46

moves that, hey, could lead to something big. Hey

1:49

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2:52

first let's start off with Google

2:54

Bard. You know, we've talked about

2:56

that of course quite

2:58

a bit. So there

3:00

is, I guess it's a leak, it's

3:03

not necessarily official, but it sounds

3:05

like it's most likely happening very soon, maybe

3:07

even by the time this podcast is released, that

3:10

Google is rebranding Bard

3:12

to Gemini. And so,

3:16

I mean, this has been covered

3:18

all over the place. It was

3:21

a developer found this on and

3:23

shared it on Twitter. They just

3:25

sort of saw in the, oh,

3:28

where did they see that? In the change log.

3:30

Let's see, Google has evolved the UI to reduce

3:32

visual distractions and blah blah blah, stuff that's in

3:34

the article. Yeah, basically what they're doing. Yeah,

3:37

exactly. So in their change log it was sort

3:40

of said, but Google hasn't officially announced this. But

3:44

I think it's a great change.

3:46

I mean, when I personally think

3:48

of the name Google Bard, I don't

3:51

know. I just, I don't get

3:53

visions. It doesn't connote

3:55

like intelligence and new and fresh.

3:57

It feels like an old word

3:59

I don't know barge just feels

4:01

kind of it's better than it's

4:03

better than grok Twitter

4:09

Twitter actually Twitter Platform,

4:11

but yeah, it's not great still. Yeah,

4:14

it just isn't great and you know

4:17

I I've read the history and you know, there's some

4:19

reasons the name to part or whatever but Gemini

4:22

feels like an intelligent word. It

4:24

feels cutting-edge It feels kind of

4:26

modern ish right like very tech

4:29

Word wasn't the name of one of the

4:32

space programs, you know, like discovery and pursuit

4:34

of new things and you know Yeah, I

4:36

agree Yeah, so,

4:38

you know If

4:40

I were in the boardroom making decisions with Google

4:42

there and the CEO I would have said for

4:44

sure Let's let's go with the name change to to

4:47

Gemini So yeah,

4:49

it's expected to happen. I

4:52

think Jared you said you just pulled up Google Bart

4:54

It hasn't happened yet. I am

4:56

but we're recording though prior to this podcast

4:58

going live So when you listen to this

5:01

over the weekend, it could very well be

5:03

likely someone in the article It said it

5:05

the change log was for what was noted

5:07

for February 7th So in theory it

5:09

should be live by now, but these things can change so who

5:12

knows? Yeah. Yep. Well, very

5:14

good So we will maybe leave it at

5:16

that just kind of an announcement. Hey Google

5:19

is is changing the name But I guess the

5:22

other undertone of this that we talked about I

5:24

think it was last week Just they're

5:26

putting a lot of effort and energy

5:28

behind You

5:30

know Gemini and barge right there kind

5:33

of building out these AI tools and

5:36

this feels like this They're trying to make this one of their

5:38

flagship Products so a

5:40

couple things. I've just thought I quickly highlight that I

5:42

thought were really bigger than

5:44

the Name change in

5:46

terms of capabilities. Number one is they're

5:49

playing on apparently releasing a voice chat

5:51

component That

5:53

that would be cool if it played itself

5:55

out nicely and then also they're looking at

5:57

releasing Gemini advanced Which is a paid plan

6:00

comparable or to compete with chat GPT plus. I think

6:02

we've had that in the news a couple of weeks

6:04

ago. Doesn't sound new,

6:07

but more competition is good.

6:09

I know a lot of people have been having

6:11

better luck with Bard these days than chat GPT

6:13

as a chat bot. Certainly Spencer,

6:15

you have not been having good luck with

6:17

Bard, but your situation's not withstanding. So that'll

6:19

be good to see some of these, I

6:22

use chat GPT plus a lot. So seeing the advanced version will

6:24

be great. Yeah,

6:26

no, I agree. Any

6:29

new advancements and Gemini

6:32

has been, or Bard, has

6:34

been free. It sounds like they're going to

6:36

have a premium version, but a great

6:39

free tool that people can continue to

6:41

use under a new name. Yeah, with

6:43

some maybe new features, the voice assisted

6:46

and other premium features. So

6:49

we'll keep an eye on that as

6:51

it progresses. The

6:53

other big news story this week

6:56

is that Google made an update

6:59

to their SEO starter guide. And

7:02

so they've had an SEO starter guide

7:04

for a long time. Going back to

7:06

2008 is what

7:09

it says here in the article. It was originally a

7:11

22 page PDF, but

7:14

they've tweaked it over the years. They

7:19

added some things and they removed some

7:21

things. It sounded like mostly it was

7:23

condensing a lot of it. They

7:26

removed a lot of fluff, I guess I should

7:28

say, and compressed a lot of sections. With

7:32

the overall guidance that this truly

7:34

is a starter guide. This is

7:36

meant for beginners. This isn't

7:38

meant for advanced SEO tactics.

7:41

So if you're looking for real meat and

7:43

something that maybe you

7:46

haven't heard about, you're not going to find it in

7:49

the SEO starter guide. But I

7:51

think there is some interesting insights

7:54

into some of the changes they made, some of

7:56

the things that they point out within the SEO

7:59

starter guide that. really should

8:01

just be basic knowledge and

8:03

guidance that we should all

8:06

use when building a website.

8:08

So, yeah, so they go over what

8:10

they added, what they changed. You

8:13

know, like I said, they compressed a lot

8:15

of sections, mostly

8:17

because they felt like some was more

8:19

advanced than what was needed in

8:21

the starter guide. And then

8:24

they added some new sections on different things. So

8:27

if we take a look at

8:29

this, I

8:32

had just a couple of things

8:36

that I thought were interesting, mostly

8:40

surrounding what you should

8:44

not focus on, right? So they have an

8:46

entire section here. That's exactly where I went

8:48

to. It's funny. Things we

8:50

believe you shouldn't focus on.

8:52

Yep. And I

8:55

sense that they include this because of

8:57

the SEO community, right? There's so many

8:59

people giving advice. SEOs are saying, do

9:02

this, do that. And for

9:04

whatever reason, Google has latched

9:06

onto some of that and said,

9:08

don't focus too much on these

9:10

things, right? So things like meta

9:12

keywords, keyword stuffing, keywords

9:14

in the domain or the

9:16

URL path. EMDs are out now.

9:19

Is that what you're telling me? EMDs are

9:21

out, man. The 2013 version of me is

9:23

hurt. We

9:26

still do PMDs. You

9:30

can do them. I won't ask you

9:32

questions about every single one of these, I promise. But

9:40

one that I thought was somewhat

9:42

interesting, minimum or maximum content length,

9:45

right? The long length of content

9:47

doesn't matter. There's no

9:49

magical word count as though you

9:51

should probably want to have at least one word. Yes.

9:55

Look at Google getting a sense of humor here.

9:57

Come on. Yeah. Come on. A

10:00

little clap for that one. Yeah,

10:02

it does say that you

10:04

should, if you're varying

10:06

your words, right, like

10:09

semantic keywords, writing

10:11

naturally to not be repetitive, you have more

10:13

chances to show up in search simply because

10:16

you are using more keywords.

10:19

Okay, so that's, you know, that's kind of interesting.

10:24

Was there anything else that you found kind

10:27

of interesting on some of these here? I mean, I did,

10:30

for all of you who listened, I didn't go back and

10:32

look at what it was before and all that. And

10:34

so I admit, I haven't paid attention to this starter guy in a long

10:36

time. But I mean, I just,

10:38

I thought it was interesting in this section, they talk

10:41

about page rank. Like I remember Google, like

10:43

talking about page rank for a long time now,

10:45

obviously, we knew 10 plus

10:47

years ago, page rank was shared with us. We actually get

10:49

a score like what was it, one through 10 on our

10:52

page rank. It was dynamic because you could like watch

10:54

that sucker go up or down and you knew your

10:56

rankings were entirely dependent on that. And I

10:59

know they sunsetted away from showing us that, but I

11:01

also thought they kind of moved away from talking about

11:03

it. So I don't know. I thought it was interesting.

11:05

It's like, there's basically saying, hey, page rank is here

11:07

and it uses links. And it's one of the

11:09

fundamental algorithms at Google. It's like, oh, we've

11:12

all done that. But I don't know. Is that, is that the

11:14

first time you've seen it print in a while or is it

11:16

just me? Maybe so. I

11:18

mean, I haven't been researching. I've been thinking,

11:20

you know, but I agree that, you know,

11:23

it's not something that you've heard Google talk

11:25

about in a long time. Yeah. In many

11:27

years, they kind of went through a big

11:29

PR campaign. I don't know what year it

11:31

was where they, you know, sort of removed

11:33

it from being publicly totally used and mentioned.

11:35

Right. And, but yeah, here they

11:37

are mentioning it. It's

11:39

a fascinating history. Fun

11:42

fact. Page rank is not

11:44

named page rank because of a website

11:46

having pages, but it's actually named

11:48

after Larry Page. So it's his last name page

11:50

rank. He was the one that created it. It's

11:55

kind of like the original ranking

11:57

factor based on. Right?

12:00

Like it's what made Google better than Yahoo at

12:02

the time. Exactly. Exactly. And

12:04

it was all based on links then. And

12:08

so it's still like very core to their algorithm.

12:10

And they just, they say, don't focus on it.

12:12

Right. There's a

12:14

lot more to Google search than just links. Page

12:18

rank is just one of those. Right. But

12:20

it is still a ranking factor. Okay.

12:23

Duplicate content, number and order of

12:26

headings. And then speaking of ranking

12:28

factors, EEA

12:31

T is a ranking

12:33

factor. No, it's not.

12:36

I kind of love that. If

12:39

I'm honest, right? It's just like this short

12:43

and very direct answer of if

12:45

you think EEA T is ranking

12:48

factor, no, it's not period. That

12:51

by the suggestion. Yeah, they're,

12:53

they're a little bit bothered by

12:56

it. And then of course, you

12:58

can open up their EEA T,

13:00

you know, factors.

13:04

It's really more based on what they

13:06

give quality raters. Right. These are

13:08

these guidelines. They look at the EEA T to

13:10

sort of say if the

13:12

website is somebody that

13:14

is demonstrating expertise, authoritative trust,

13:17

right. Mind you still living under

13:19

the hashtag just EEA T. Right.

13:23

Yeah. So,

13:26

I don't know, is it a

13:28

ranking factor? No, it's not. Yeah,

13:31

I mean, to be

13:33

fair to them, they've never positioned it

13:36

as a ranking factor. They

13:38

usually don't do a good job clearly explaining stuff

13:41

in the first place. So, given

13:44

that this is a starter guide, perhaps people

13:46

beginning an SEO could be remiss for or be forgiven

13:48

for thinking it could be a ranking factor given how

13:50

much it's talked about. So, I

13:53

see both sides. Yeah. So,

13:55

one of my favorite parts

13:57

here of the the

14:00

SEO Starter Guide. I'll

14:02

just read this paragraph. And this

14:05

has gotten tons of shares and

14:07

retweets and comments sort of poking

14:09

fun at Google for this.

14:11

So I'll just read the paragraph. It

14:13

says, it's under their marketing, promoting your

14:15

website section. It says, putting effort into

14:17

the offline promotion of your

14:19

company or site can also be rewarding.

14:22

For example, if you have a business

14:24

site, make sure its URL is listed

14:26

on your business cards, letterhead, posters, and

14:29

other materials. With their permission,

14:31

you could also send out recurring newsletters

14:33

to your audience, letting them know about

14:35

new content on your website. So

14:38

be sure to include your website

14:40

URL on business cards, letterhead, et

14:42

cetera. On the

14:44

SEO Starter Guide is kind of funny.

14:48

And then, of course, Cyrus Shepard

14:50

here says, Google's new SEO

14:52

Starter Guide, don't focus

14:57

on page rank and links. Instead,

14:59

put your URL on business cards

15:01

and posters. Anyways,

15:04

hilarious tweet that

15:08

there's been many variations of this

15:10

being shared on Twitter throughout

15:12

the week that just

15:14

saw a huge spike in my traffic thanks to all

15:16

the business cards I recently handed out, or et

15:19

cetera. Right now, I'm ranking number one because

15:21

I just handed out a bunch

15:23

of business cards. Yeah. Again,

15:26

I see both sides. This

15:28

is underpinning a lot of what we've

15:31

seen with the HSU. A

15:33

lot of people will say, oh, it looks like, and

15:35

especially you shared it this week, so I can throw it

15:37

right back at you. Direct traffic seems to be a positive

15:39

signal for Google. If

15:43

you put your name on a business card, they can't click

15:45

on it, so they're going to have to take that business

15:47

card and type the URL in. So I

15:50

see that they're interested in this. So

15:53

I see that they're, in many ways, trying to

15:55

tell us perhaps some of the things

15:57

that they're factoring in now. Thank you for that. But

16:00

it's just too easy for us to

16:02

all have fun with. Right,

16:05

exactly. And for an SEO like, the concept

16:07

of direct traffic is a little bit more

16:09

complicated than the nuanced approach of just put

16:11

your, you know, business name on a URL

16:14

on a business card and stuff. So it's

16:16

too much fun. It just, you know. Yeah,

16:19

it's a lot of fun. I mean, I agree

16:22

with you. I think there's kind of a nugget

16:24

of wisdom there. It's that whatever you can

16:26

do to get people to go directly to your

16:28

website. I mean, it's really just about building a

16:30

real brand, right? So that people recognize you of,

16:33

hey, I'm going to go to this website

16:35

because I trust them whether or not I actually

16:37

saw it on a business card, right? Is

16:40

really not the main thing here. But

16:43

I agree that perhaps Google is kind

16:45

of telling us or hinting that, hey,

16:48

if people are coming directly to your website, if

16:50

they're typing in your URL, if they're visiting

16:52

your site from other places, then just search.

16:55

Like, that's a good thing. It's

16:57

for business, but also potentially for

16:59

search itself. Totally. And it is

17:01

a good thing, you know, and yeah, you know, that

17:03

is a good thing. I think just plus

17:06

it's an archaic, right? Like, do you have business cards,

17:08

Spencer? Like do you have any? I

17:11

might have some that I printed in like 2015

17:13

or something. Vista Print style there. Oh

17:16

yeah. Vista Print went to a business conference ready to

17:18

hand some out. Ready to hand those suckers out, right.

17:21

I have never made a business card for tool and creative. I can

17:23

count on one hand the number of times I've kind of felt like

17:25

I needed one. I mean, so it's a bit archaic and it's

17:28

a bit archaic in that. I think that's also some of

17:30

what people are having fun with, you know? Yeah. I

17:33

mean, from a high

17:35

level, I don't know. From

17:37

the whole SEO starter guide that Google published, like

17:39

I just can't be, I can't help myself. Like

17:42

the last six months, it's been from Google.

17:44

It's been all about don't write for SEO,

17:47

write for humans. And

17:50

then now we're getting an SEO starter guide released

17:52

to us on how to do SEO better. I

17:54

just, it's just, it's very difficult to get your

17:56

mind around from a PR standpoint. Yeah,

18:00

I agree. And a

18:03

lot of the things that they share in

18:05

the SEO Starter Guide

18:07

is very specific to

18:09

targeting keywords. Like you

18:12

have more chances to show up in search because

18:14

you are using more keywords. It kind

18:16

of tells you very

18:18

SEO things. So

18:21

I don't know. They tiptoe. They do the

18:23

dance. They do the best to not

18:25

tell us the right for search engines while

18:27

giving us hints for what you need to

18:30

do to write for search engines. So

18:32

I agree. I see it. It's kind of ironic.

18:37

All right. Maybe let's move on

18:39

to our final news story of the day

18:41

here before

18:44

we jump into our shiny object

18:46

shenanigans. And this one

18:48

is also like, it could

18:50

be big news or it could just not be.

18:53

Time will tell on this one. But

18:56

the headline here is

18:58

Google cannot proceed with

19:00

third party deprecation. So

19:04

the UK

19:06

third party cookie deprecation. Third

19:08

party cookie deprecation. Thank you.

19:11

Cookies is the important part there. The

19:14

UK's Competition and Markets

19:16

Authority has some

19:19

concerns over their privacy sandbox.

19:21

I guess these are changes

19:23

that Google has been making

19:25

to meet the new guidelines

19:28

to make sure that privacy across browsers

19:30

and users and

19:32

advertisers is happening. And

19:34

so this UK

19:38

organization had some concerns in saying, you

19:40

need to make some changes before you're

19:42

able to implement this. And

19:45

so I guess the

19:47

news story is that potentially the third

19:50

party, losing the third party cookie, could

19:52

get pushed back a little bit if

19:54

Google is not able to meet these

19:56

guidelines in time. But the goal overall

19:58

was. by the end

20:00

of quarter two, I think, or the second half of

20:03

2024. And

20:05

so they still have several months. And

20:07

I know that a Google

20:09

search liaison responded to Search

20:12

Engine Land and said, we continue to

20:14

move forward with our plans to

20:17

phase out third party cookies in H2

20:19

2024 subject

20:21

to addressing any remaining concerns from

20:23

the UK CMA. We are

20:25

confident the industry can make the

20:27

transition in 2024 based on all

20:29

the tremendous progress we've seen from

20:31

leading companies. What's H2 2024? Could that

20:34

be a typo? Well,

20:37

I'm wondering if it's half two? Halfway

20:40

through 2024? Yeah,

20:43

like half. I'm

20:46

guessing. But yeah, I'm guessing like the

20:48

start of quarter three. I

20:51

mean I type H2 so often because I'm an

20:53

SEO. Maybe the writer was just in SEO mode.

20:57

I just wrote the starter guide and now

20:59

they're writing this. We did a

21:01

news story a couple weeks ago, I think at

21:03

the end of December, where I think they said

21:05

it was latter 2024. So

21:09

this is the first we're hearing about

21:11

concerns with the third party cookie

21:13

depreciation, right? Right. Exactly.

21:16

And this is big

21:18

news because for those that

21:20

don't remember, because

21:22

this could impact advertisers

21:25

in a lot of ways, but publishers potentially

21:28

earning less from like

21:30

display ads. If advertisers can't

21:32

really use the

21:35

same data that they used before, they may not

21:37

know how much to bid and so they might

21:39

bid lower on advertising. We

21:41

really don't know, but certainly, I mean,

21:43

Google is going to do everything in

21:45

their power because I think

21:47

we use the phrase, this is their golden

21:49

goose, right? Like advertising. And

21:52

so they want to make sure advertisers are willing to

21:54

spend as much as possible. And so I'm

21:56

confident we're not going to see a huge impact

21:59

on our people. PMs, but

22:01

we really don't know. And so that that's

22:03

why this is a big story. And if

22:05

it gets pushed back further and further, like

22:08

I'm good with business as usual, you

22:10

know, less changes is always nice. Um,

22:13

so it sounds like we got another six

22:15

months or so before anything real could get

22:18

implemented. I don't

22:20

think, uh, publishers will be disappointed to hear

22:22

that. Right. Exactly.

22:24

So if you're

22:26

on Mediavine, Raptive, Ezoic,

22:30

like there's really nothing you need to do for

22:32

the next several months, right? On the second half

22:34

of the year. Uh, and

22:36

then maybe potentially there will be something you

22:38

need to do, but we'll keep you posted.

22:40

So keep listening in, uh, to the podcast

22:42

here, of course. Um, I

22:44

think that wraps up the, uh, news

22:46

stories that we had for the day.

22:49

Um, but we've got

22:51

a couple of side hustles that, that we want to

22:54

chat about. And maybe I'll just go ahead and jump

22:56

in first. Um, last week I

22:58

talked, um, about

23:00

how I was building a Facebook page. I

23:02

was trying to grow the follower count and

23:05

I was running, um, some likes campaigns, uh,

23:07

to do that. And, uh, I

23:10

think I shared at the time that

23:12

I was getting, I had like three campaigns

23:15

running one at five cents, seven cents, and

23:17

one at 11 or 12 cents or something like that. Um,

23:20

well, I'm happy to say it's gotten even cheaper. Um,

23:23

I started a couple of new, uh, likes

23:26

campaigns to grow my page and

23:28

I'm getting even cheaper likes now. And so I

23:30

had a couple of screenshots, uh,

23:32

that I was going to share. And,

23:36

uh, again, the, the end goal is to

23:38

build up the Facebook page, post

23:40

content, uh, on, um,

23:45

on, on to Facebook that leads to my niche

23:48

website. Right. And then

23:50

hopefully get a lot of traffic to the niche website. The

23:52

website makes, uh, money from,

23:54

uh, display ads. And so

23:56

here is my, my best.

24:00

I think it was either the day we

24:03

recorded or the day after we recorded, I

24:06

was chatting with a buddy and he gave me

24:08

an idea for a new campaign and I implemented

24:10

it and that's the one. It's

24:13

getting three cents per follow or like and

24:16

it's gotten 3,167 followers over the past six

24:22

days. I spent a total of $97.10. Under

24:25

$100. Over

24:29

3,000 followers in less

24:31

than a week. This

24:34

doesn't have to be crazy expensive

24:36

and I even included in this

24:38

screenshot the demographics. You

24:40

can see just the age breakdown of

24:42

people. You're hit with the older ladies. Hit

24:45

with the older ladies for

24:47

sure. It's like 54% women and 45% men overall. The

24:53

bulk of it is the 55 to 65 plus range.

24:59

I'm starting to think that Facebook skews

25:01

that direction anyways. There's not a lot

25:03

of 18 to

25:06

30 year olds on Facebook period

25:08

so this is probably not too

25:10

abnormal. We're probably one of the younger segments on

25:12

the Facebook demographic. Yeah, believe it or not. We

25:15

don't need to share our age. I'm

25:18

not in those last two categories for sure. I

25:20

can tell you that. Yeah,

25:25

I'm super happy with I

25:28

kind of landed on this campaign that's going

25:30

really well. I've scaled it up now to

25:32

I think I'm at $20 a day. I

25:34

just turned that dial up a

25:37

day or two ago and so this should. It's

25:39

doing really well. Then

25:42

just to give a little bit more information, hopefully

25:44

people are enjoying this. Let me know in

25:46

the comments. If you're not enjoying it,

25:48

I'll just stop sharing all this data. But

25:51

it's interesting to me. Over

25:53

the last seven days, this is all my campaigns,

25:55

right, which I've had five or six different ads

25:58

that have run. I've

26:00

spent $325, I've gotten just over 6,000 likes, or

26:02

just about 6,100 followers from that.

26:09

I did the math. It's just a little

26:11

over five cents per like, it's like five and

26:13

a half cents, roughly, per like,

26:16

which is excellent. I mean, really anything

26:18

that's under 10 cents per like, I

26:21

keep that campaign active. And

26:23

so this one, that's three cents per like, is driving

26:25

the bulk of that overall.

26:30

And so the question is, well,

26:32

are all these followers and likes leading

26:34

to traffic? Right. That's the end of

26:37

the day, is I want traffic to

26:39

my website. And

26:41

so I have a screenshot of my Google

26:43

Analytics. So over

26:47

the last 30 days is

26:49

what's showing here. But it's got 25,000 page views on my website. And

26:53

you can see it's very spiky. I've had

26:55

two or three just big spikes in traffic,

26:57

right, where I get three or 4,000 visitors

27:00

in a single day. And

27:02

then it kind of goes back to maybe a couple

27:05

hundred a day. And that's

27:07

just kind of the nature of Facebook that I'm

27:09

experiencing, is that we get a couple

27:11

of posts that take off. We're posting

27:13

like three times a day, but it's

27:15

only a few times a month that something really

27:17

gets more than like a thousand visitors, right,

27:20

in a single day. And

27:24

so I would say it's going decent,

27:26

right? It's not like, it's not making

27:28

me rich just yet. But

27:30

it's fascinating enough that

27:33

I've been able to build up this page. It's

27:35

now at 51,000 followers overall. You

27:40

know, got 25,000 page views in the last 30

27:43

days. And

27:46

as the page grows, and I think I mentioned

27:48

this last week, that I know I need to

27:50

double down and just figure out a better formula

27:52

to have a higher hit rate, right?

27:54

So we're posting three times a day. I may bump

27:56

that up to like five times a day, but

27:59

also... try to make them more effective. So

28:02

instead of two or three

28:04

big hits a month, we

28:06

get maybe 10

28:09

or so. So

28:12

that's what I really need to do here

28:15

in the next couple of weeks is just dial

28:17

in the strategy of which articles

28:19

really take off, which Facebook

28:21

posts really get lots of shares and

28:23

traffic, etc. So I'm going to keep

28:25

working on that. But for now, it's

28:27

growing. And yeah, I'm positive about the

28:29

future here. So just wanted to share

28:32

my little check in. To

28:34

your point, like it looks like from that graph you have

28:36

on the screen, it looks like the vast

28:38

majority of page views do come from when

28:40

a piece of content goes a little bit

28:42

viral, right? Yeah, exactly. Exactly.

28:45

It goes a little bit viral.

28:47

And there's essentially no other traffic.

28:49

Yeah, like it's, it

28:51

gets a few clicks from Google, but none of

28:53

it's really SEO optimized. Right.

28:56

Maybe I'll come prepared with that. But it's I think it's

28:58

less than 200 visitors a month,

29:00

right from Google. It's like

29:03

all it's like all Facebook. Like

29:05

that's, that's the only traffic source. Man,

29:09

I think it's great. I mean, I think obviously

29:11

all that chatter has been about, you

29:14

know, a lot of like Facebook

29:16

and Pinterest and just driving traffic

29:18

from different sources. Newsletters, we just

29:20

talked already about direct traffic, right?

29:22

Like, certainly, we're all seeking other

29:25

channels of

29:27

traffic and engagement. And I mean, the fact that

29:29

you've even been able to get, call

29:31

it 25,000 page views a month with

29:34

a cheap amount of likes, spend

29:37

on likes. And, and like, it

29:39

almost reminds me of our Amazon influencer stuff that

29:41

we were doing all last year, where it feels

29:44

pretty unoptimized. Like you said, like your hit

29:46

rate isn't very high. And if you increase

29:48

your hit rate, that's clearly the direct way

29:50

to grow this traffic along with just getting

29:52

more followers, like there's two clear

29:55

paths. But even out of

29:58

the gate without a really strong strategic. strategic

30:01

pull behind it. I mean, you're definitely getting waves.

30:04

Right. Yeah, up to this

30:06

point, I'm kind of just, we're throwing

30:08

a lot of things at the board, right, in terms

30:10

of the content that we're throwing out there. And

30:13

not super strategic

30:15

about it. It's like, okay, we've got

30:17

our niche, we know they're interested in

30:19

this particular thing. And so we're sharing

30:21

all kinds of news and other articles,

30:23

right. But

30:26

dialing into strategy and seeing, okay,

30:28

what are other pages doing? What

30:30

have other successful business owners done

30:32

specifically on Facebook? Like I very

30:35

much feel like I'm just learning

30:38

how to make something do really well on

30:40

Facebook. I am not an expert at all.

30:42

So this is me on my first attempt.

30:44

I really do feel like, okay, if I

30:47

study the best practice

30:50

strategies, start implementing those, double the

30:52

amount of posts that we're doing

30:54

and double the size of the Facebook page,

30:58

right? Hopefully, we're at 100,000 visitors

31:00

a month, pretty

31:02

quick after that. So well, I mean, I don't want

31:04

to oversell it. We talked about how it would probably

31:06

take a little consistency at that range, but at 25,000

31:12

views, 23,000 sessions. So Mediavine

31:14

looks at sessions, you're halfway

31:16

there. And you can then

31:19

monetize the ads and all of a sudden,

31:21

who knows how much the RPMs in this

31:23

specific niche will end up paying you. Yep,

31:27

that's the goal. Get on to Mediavine because

31:29

it'll pay more than Ezoic. I am on

31:31

Ezoic because they don't have a traffic requirement.

31:35

And yeah, see where

31:37

it goes from there. So I'll just kind of keep

31:39

sharing my progress. This is kind

31:42

of my fun side hustle for

31:44

now that I'm enjoying. And

31:47

yeah, hopefully it keeps going well. Yeah,

31:49

congratulations. This is great. short

32:00

clip of Fairy from Search Intelligence showing

32:02

you how their agency built digital PR

32:04

links to a client's website. What

32:07

a crazy campaign. How to sleep on

32:09

your back. This campaign got us links

32:11

in Huffington Post, Glamour magazine, Mirror and

32:13

lots of other great news publications. Let

32:15

me show you how we've done it.

32:17

It was so simple. Our sleep client

32:19

provided us with expert commentary about how

32:21

to train yourself to fall asleep on

32:23

your back. They also gave advice on

32:25

why it's best to sleep on your

32:28

back. Once we said this information, we

32:30

went to Macrag and searched for journalists

32:32

that consistently write about sleep and wellbeing.

32:34

We sent these journalists the advice provided

32:36

by the client and within one

32:38

day the links started flowing

32:41

in. Glamour magazine, a DR81 website,

32:43

picked it up. Huffington Post, DR88,

32:45

Mirror UK, DR90, a

32:49

massive avalanche of links blasted to

32:51

our client's website with this simple

32:53

yet effective campaign about how to

32:56

sleep on your back. I hope

32:58

this inspires and I hope you

33:00

use this technique to

33:02

land massive links to your or

33:05

your client's website. If

33:08

you want similar link building

33:11

PR campaigns for your website,

33:13

head to search-intelligence.co.uk and

33:17

get in touch with them now. What

33:21

are you working on, Jared? Well, I might

33:23

have shared this. I can't even remember at

33:25

this point. I believe I might

33:27

have hinted at it and that is that

33:29

the Weekend Growth YouTube channel has

33:32

become eligible for full monetization.

33:35

Now, just thank you. Yeah, I

33:37

got a couple stats I'll share

33:39

with people on that. And

33:41

remember, there's several levels now of monetization with

33:44

YouTube, right? There's that initial level where

33:46

you get access to, frankly speaking, a bunch

33:48

of stuff that doesn't matter. You

33:51

can have fans and they

33:53

can pay you money and all that sort

33:55

of stuff. It's like stickers and badges and

33:58

I didn't even care about it. that number.

34:00

That's like with the 3,000 watch

34:02

hours and 500 subscribers,

34:04

I think. The real one, the one that

34:06

you can put ads on your videos and

34:08

start seeing monthly checks coming from that is

34:11

at the 1,000 subscriber

34:15

and 4,000 watch hour period. And I think

34:17

you have to have three videos upload in the last month

34:19

or something like that or last 90 days, whatever it is.

34:22

I hit that. So just some stats

34:25

on this because this is a brand new channel that

34:27

started 284 days ago. So it started

34:31

in April, I think the end of April.

34:34

So less than a year. Again,

34:36

as per normal for all of our side

34:38

hustles, definitely has not been a focus of

34:41

mine. It's been something that, well,

34:43

I'll share that here, kind

34:46

of the stats, but it has at

34:48

time recording 2,588 subscribers. It

34:52

has 4,015 watch hours.

34:54

So I hit the subscriber number far quicker than

34:56

I hit the watch hour number. From what I

34:58

understand, that's pretty common. Unless

35:01

you're like a video gamer and people just sit there

35:03

and watch you play for like two hours in a

35:05

row, like it's a little harder to hit the watch

35:07

hours when your average video is getting three minutes of

35:09

watch time. But

35:11

it did break the watch hour. I have a

35:14

total of 16 videos live and

35:16

two live videos. So that makes a total

35:18

of 18 videos. 18 videos

35:21

in nine months, got two videos a

35:23

month. So that's my average. I did

35:25

end up making 33 shorts out of

35:27

those 18 videos and

35:30

that went nowhere. So I don't know if you've

35:32

had much luck with shorts, but that certainly didn't

35:34

go anywhere. That was a waste of time. Luckily,

35:36

it didn't take much time. And

35:39

so yeah, we're going to get ads on there

35:41

and we'll see

35:43

what it starts making, but that's a pretty big milestone

35:45

in the whole weekend growth. We've talked

35:47

about the newsletter and some

35:50

other things that weekend growth does. But shoot,

35:53

a year ago, I did not have the newsletter,

35:55

but I also didn't have the YouTube channel. That's

35:57

another way to earn residual income from these videos.

36:01

That's a big change

36:03

from a year ago.

36:05

The brand

36:07

didn't even exist a

36:10

year ago. So, boy, you were

36:12

busy in 2023 with the Amazon

36:14

Influencer Program, Weekend Growth. The

36:18

YouTube channel has done well.

36:21

I'm curious, what's been your most successful video

36:23

so far? Oh, man. Offhand.

36:26

My most successful video is

36:29

still my Low Fruits keyword

36:32

research tutorial. Is that

36:34

right? Yes. And my

36:36

Link Whisper tutorial is in the

36:38

top five of my videos. Alright,

36:41

well, more people need to go watch that.

36:44

Go watch Jared's Link Whisper review video.

36:46

50 minute long. Yeah, it's a

36:48

deep dive on how to use it. Everything

36:51

you need to know for internal linking. Let's

36:54

see, Sort by Most Viewed

36:57

and Low Fruits. That's about to break the 10,000 view mark.

37:03

That was published eight months ago. That was one of my

37:05

earlier videos. And then my How

37:08

to Build Topical Authority in SEO,

37:10

which was published four months ago, has 7700 views

37:13

as well. So, it was my top two videos.

37:17

That's really good

37:19

for a new channel, less than a year

37:21

old, to have videos getting close to 10,000 views, even after several

37:23

months, right? That's great. People would love to have that kind of

37:29

success. I've seen lots of channels that, you know,

37:31

they're a couple of years old and

37:33

they're cranking away, still not able to kind

37:36

of hit some of those view numbers. So, kudos. So, Spencer,

37:38

my number four video is my first 30-day video review of

37:40

Being on Amazon Influencers. All

37:46

right. So, I've heard that has 3100

37:48

views. I've heard that the grapevine you're going to be releasing

37:50

an Amazon Influencer video soon. Yes, you heard from the proper

37:52

source, it sounds like. You

37:56

might have a head start on me with your

37:58

video. 40,000

38:01

subscribers or so, but do you think you can beat my 3100 views? We'll

38:04

find out. I like this little challenge. I

38:06

will accept this challenge. I am not betting.

38:08

Do I get a handicap on this one

38:10

or something? I don't

38:12

know. That's a good question. So I am

38:15

releasing, this will be a little teaser ad

38:17

here. I am releasing a

38:19

YouTube video on Monday, Monday morning. I'm

38:21

doing my full Amazon influencer video. I

38:23

didn't know that was that soon. Right

38:25

after we record, I'm actually, I know

38:27

I got the final edit back. I

38:29

haven't watched it yet from my editor. So I'm going

38:31

to watch it. It should be ready to go. I'm going

38:33

to get it all prepped. But yes,

38:35

on Monday, it will be published. I'm going to

38:37

go over my whole journey over the year. And

38:42

yeah, a lot of good tips and

38:45

a few fun things in there. A

38:47

couple of clips of me actually doing reviews. So

38:49

watch for that. Anyways,

38:52

I think it's pretty good. It's turned out well.

38:55

So go watch that. I'll

38:58

watch that one. Jared will give me one

39:00

view. Will it get more than 3,300? Oh,

39:03

true. If I watch, I'm going to be actually undermining

39:05

my efforts here. Well, if

39:07

I'm over by just one, there's my handicap

39:09

one. Yeah,

39:14

that's right. You and I, I'll take away two.

39:16

I'll take away two of the views. And

39:20

then one more update. I have been working

39:22

hard at the public speaking goal. And

39:25

I'm proud to announce that I've

39:27

secured officially my second public speaking

39:29

spot. I've been teaching

39:31

it because it's been in the works for a while, but it's

39:33

all done and dusted. So I'll be

39:36

speaking in Puerto Rico in July

39:38

at the TVE Expo conference, which

39:40

is one of the larger,

39:42

if not largest travel blogger conference

39:44

and expo in the world. And it passes

39:46

around locations all over the country, all over

39:48

the world, sorry. And this year it's in

39:50

Puerto Rico in July. Puerto

39:53

Rico. That's awesome. You know, I

39:55

know a couple of people, maybe

39:58

three people actually that now live. in

40:00

Puerto Rico. And they,

40:02

they enjoy it, you know, they're, they

40:05

were in the US, but they went

40:07

to Puerto Rico because they like it so

40:09

much there. A lot of reasons, but that's

40:12

cool. So do you

40:14

know what you're speaking on? Do you have to, did you

40:16

have to pitch them like here, I'm going to speak on

40:18

this? Or was it more, Hey, you knew somebody

40:20

there? And they said, yeah, come on and speak.

40:23

Uh, I got invited to speak. Which

40:25

is always better, you know, when you're receiving an

40:28

invitation. Um, I, I gave

40:30

him two topics based on some back and forth.

40:32

I think I know which one they're going to

40:34

pick, but because I haven't actually seen them say

40:36

what I'm speaking on yet, I won't publicly announce

40:38

it here. Okay. Uh, I

40:40

don't want the niche pursuits audience to cause that,

40:43

uh, to switch on their part or any part,

40:45

but I have a pretty good idea. I gave

40:47

them two different topics that they were,

40:49

um, interested in and, uh, either one will

40:51

be fine with everyone they pick. So yeah,

40:53

yeah, I think it's a one hour presentation.

40:56

Those are no, that's the downside of all it's if

40:58

you haven't publicly, if you haven't spoken publicly before, it's

41:01

great when you get accepted and you're like excited about it.

41:04

And then it's all of a sudden you're like, Oh, I

41:06

have to write this. And it's, um, it's a lot to

41:08

put together a one hour talk. That's good. So the work

41:10

is in front of me, but that's part of

41:12

the gig. That is part of

41:14

the gig and you're, but you're well-practiced obviously

41:16

doing the, doing the podcast, YouTube channel, you've

41:19

got a lot of data to pull from.

41:21

So, uh, I'm sure you're going to crush it. Uh,

41:24

that's good. So I'm happy with my goal. I got two

41:26

more I've got to get before the end of the year.

41:28

I'm feeling pretty good. It's only February. I

41:30

think you're going to hit it. No problems. Uh,

41:33

you know, if you need help, let, let me know. I want

41:36

one other travel blog conference actually just

41:38

came to mind. Uh, it's

41:40

actually, I think it's called travel con, uh,

41:43

that is brand new, um, by

41:46

PT money, Philip Taylor, uh,

41:48

that also, you

41:50

know, he puts on the, um, uh,

41:54

financial FinCon, um,

41:56

conference that I attended. He

41:58

acquired travel or decided

42:01

to start TravelCon and that's happening.

42:03

I have an inside track there. You do? I

42:06

don't know if he's looking for speakers or

42:08

anything. I should hire you as my agent.

42:11

There you go, get a little kickback. Yeah, you

42:15

can get a kickback of everything I'm getting paid to

42:17

speak at this VPX conference, let me tell ya. You

42:20

get free mints and drinks or something? I

42:23

don't know. Yeah, you

42:25

don't do it for the money, let's put it that way. Yeah. No,

42:29

congrats. Thank you. So two books,

42:31

two more to go. I'm sure you're gonna do it.

42:34

That's exciting, very good. And to be fair,

42:36

it is only February, but remember these conferences,

42:39

they're happening throughout 2024. I gotta

42:41

get in, they're starting to

42:43

announce all their speakers. So I am under the gun

42:46

to get these slots filled because by

42:48

October, I don't think if I'm down

42:50

a spot, I'm gonna be able

42:52

to get that at that point, right? So you gotta front

42:54

load these if your goal is to speak, in my case,

42:56

four times in 2024. Exactly.

43:01

All right, well, maybe let's move

43:03

on to our weird niche sites and we

43:05

could have a couple of fun ones like

43:07

we teased in the opening here. Yeah, I

43:10

still feel like, I don't know, like

43:15

we need the loser sound effect, you

43:18

know, like. Was

43:20

this one you found or are you

43:22

inadvertently making someone feel bad who gave

43:24

this to you? No, I found, I

43:26

mean, I saw it somewhere. Nobody specifically

43:28

reached out and said, share this. So

43:30

it's on me, it's on me, but

43:32

I've got my spreadsheet and it's starting

43:34

to get thin. Yeah. I feel like

43:36

this is bottom of the barrel, so

43:38

I apologize. You gotta carve out some

43:40

time to scrape the internet again then.

43:42

I do, I do, I need

43:44

to do that here real quick. So having

43:47

said that, with that

43:49

exciting buildup, the

43:52

weird niche site is,

43:54

isitfridayyet.net, dot net, not

43:58

even the dot com. Is it Friday yet

44:01

dot net and you

44:04

go to it, it just tells you, nope,

44:06

it's not Friday. And when

44:08

it is Friday, it probably says, yep, I

44:11

don't know. I'm just guessing. It's a lot like

44:13

that Christmas one. It is

44:15

exactly like the Christmas one. You

44:18

know, is it Christmas yet? We did it.

44:20

That's why I feel like, okay, well, uh,

44:24

you know, it's not super exciting, but

44:26

it's kind of a fun website. I'm not sure

44:28

if you're aware of this, but we are fast

44:30

approaching within the next month

44:32

of our one year anniversary of doing these news

44:34

episodes. Is that right? Wow. I feel like everyone

44:37

gets a week off here or there, you know,

44:39

you're allowed to have a bad week. You

44:42

know, I'll let everyone be

44:44

the judge. Right. Is that

44:47

having seen this, I'll submit the first vote and

44:49

yeah, kind of a, yeah, that's not a great

44:51

one, a little bit of a, you're staring at

44:54

a white screen with the word nope on it.

44:56

You don't love it, huh? Now, if we hadn't

44:58

had the Christmas one already, I'd have a different

45:00

opinion, you know, but I can't argue with you

45:02

on this. And

45:05

so I will share the stats. Um,

45:07

just so I can bury myself even further

45:09

of how terrible a share this is. Um,

45:12

but according to a, they get

45:14

like no traffic, right? They get

45:16

218, uh, searches a month. Um,

45:20

and I guess I didn't even look at what

45:22

the key word, but let's see. It's

45:25

probably is a Friday yet. There you go. They're number

45:27

one keyword. Uh, when who searches,

45:29

when is it Friday? Oh, come on. And

45:31

is this real? How, who, how could they

45:33

not rank number one for is it Friday

45:35

yet? Who ranks ahead of them? That's

45:39

a good question. Let's find out. Is it Friday

45:42

yet? Um, well,

45:45

they, they ranked number one. Well, here,

45:48

I'll share this screen. There's, there's

45:51

images that play the images above.

45:54

But they're the, they're the number one results that

45:56

they can actually secure. Yeah,

45:58

exactly. It says

46:00

almost And again for those

46:03

you listening, I know it's Friday that we release

46:05

this but we don't record it on a Friday.

46:07

That's right Yep, and

46:09

then there is a is it Friday org. I

46:11

didn't visit that one Copycat

46:15

copycat for sure. Well, hey Well,

46:20

yeah exactly who's first well, that's why

46:22

I'm I kind of chuckle like the

46:24

calm goes to a dead website I

46:26

think it doesn't work. So I don't

46:28

know who bought the calm and you

46:30

know never did anything with it But

46:33

we don't have time to do it here in

46:35

the podcast But someone go look up in archive

46:37

org if the dotnet or the.org actually came out.

46:39

Mmm It's there you

46:41

go. Yeah, we think dotnet Came

46:44

out first and then the.org He just showed that's ranking

46:46

below them stole it but it could be the other

46:48

way around which happens a lot Definitely could be you

46:50

know And

46:52

then just while I was searching this

46:55

I Thought it was

46:57

funny That a YouTube

47:01

results showed up in the SERPs for

47:03

is it right? I think I was looking I

47:06

was looking up something about this like who started

47:08

it or something and this YouTube

47:10

video shows up I'm like who makes

47:12

a YouTube video about a website. It's

47:14

a one-minute long website and It's

47:17

only been viewed 41 times total

47:21

since it was uploaded a year ago. It's

47:23

not a good video, right? It's a staticky

47:26

grainy video Somebody

47:28

not from the US with broken English

47:30

basically they walk through the website that

47:32

they say here's what the website does

47:35

And then they say I don't know why it

47:37

exists. But here I just think that's hilarious that

47:39

somebody created a an entire video

47:41

about This website it would have been really funny if

47:44

this video had you know, 10,000 views, right? So

47:49

anyways, this is one of the deep cuts on

47:51

YouTube So I

47:54

think I'm gonna just pass the torch to

47:56

you Jared. Can you save the

47:58

day here? Well in for Unfortunately, yeah,

48:00

the problem on this one is

48:03

that your website would be,

48:05

you know, better if

48:08

I was here to save the day. But

48:10

I'm not all that proud of my niche,

48:12

my weird niche this week. Now

48:15

here's the saving grace on it is I feel a

48:18

lot better about mine after seeing yours. So yeah, yeah,

48:20

no, I agree. There's a lot more to look at

48:22

on your website, even though it is only a one

48:24

page website, right? One page. That's

48:27

one of the drawbacks that we're about to look at a

48:29

one page website. So if you're, you're looking for some really

48:31

robust, well built out weird niche, which we've had those in

48:33

the past. This is not it.

48:35

I think last week I brought one that had 65,000 pages.

48:38

This is not it. And the

48:40

website is the office stair machine.com

48:44

a harken back to the office

48:46

of very popular TV show that

48:48

we all well, we probably

48:50

all didn't, but certainly I and all my friends

48:52

love. Oh yeah. Love

48:55

it. And, you know, champions the

48:57

awkward, uh, TV show experience. And

48:59

so the office stair machine is

49:01

someone, some poor sucker. Apparently Joe

49:04

Sabia, he's even hyperlinked to him.

49:06

We should follow that down the

49:08

road. Spent 1.5 years spending every

49:10

single stare and worked with Aaron

49:13

Rasmussen. I also don't know. He

49:15

is to manually code each stare

49:17

into over 800 different emotions in

49:20

a complexly architect system.

49:22

That's impressive. It

49:25

takes the 1300 cultural references made in the

49:27

office and places them in an interactive time machine.

49:29

You type in basically what emotion

49:32

you want, worried, happy, confused, surprised, and

49:34

they just start stringing together clips from

49:36

the office for you where they make

49:38

those stairs. There's over, I guess

49:40

there's 706 stairs. And if

49:42

you watch all of them, there's a surprise video

49:44

that awaits you. Did

49:46

you get to see that surprise video yet, Jared? What

49:49

do you, what do you think? I'm going

49:51

to say no. I didn't, didn't make

49:53

it past them. There's some good ones. I

49:56

like the worried one. Where is my favorite hit worried and let's

49:58

see. I think we can do it without the audio. there

50:00

so I type in worried hit go and

50:08

that was it oh oh it shows all the worried

50:12

ones all the worried oh wow

50:18

I think it

50:22

is coming through yeah I think it is hey why not we'll keep

50:24

the sound

50:29

in there yeah I like what's the other how

50:31

defeated if you click on the defeated that's it's

50:33

in red there below the video that's a good

50:35

one don't know keep going up there

50:38

yeah there you go right there defeated

50:40

I thought those are pretty

50:42

good to all

50:45

all the office and put all

50:51

these clips

50:57

together I mean it's we

50:59

might watch all 706 right here on the pod I was gonna

51:02

say for office it feels like something where if you're an

51:04

office fan you could sit there and kind of watch it

51:06

and kind of relive it and kind of remember a lot

51:08

of them and if you're not an office fan this is

51:10

probably bizarre as ever well talk

51:12

some stats about the website because I

51:14

I would like to get some thoughts

51:16

from you on it all right DR

51:18

30 so much better than your website

51:21

although it's not getting your

51:24

website ranked for more keywords this only ranks for

51:26

38 key really that's it

51:29

oh wow you would think it'd pick

51:31

up more keywords don't you think you

51:33

would think that

51:35

maybe no nobody's searching for the

51:38

office yeah yeah there's there's some ways

51:40

to do this we could talk about

51:42

that I think it could actually get

51:44

a decent amount of traffic

51:46

because the office is a cult a

51:49

cult classic it's an icon right and so it's

51:51

interesting that they're in many ways they have

51:54

a lot going for them but 38 keywords

51:56

and 200 something search

51:58

traffic from a trash is just not doing

52:00

it. Probably down to the fact that they

52:02

only have one page. This is

52:04

a classic one page website and something

52:08

I thought was interesting though Spencer, if you look in the upper right

52:10

of the webpage, it has 49,000 likes on Facebook. I

52:15

see that. Oh, Facebook. Right. And

52:17

the... Doug, telling us

52:19

what you were talking about and the

52:22

type of content you're posting, it's some

52:25

interesting things here. Maybe enlighten us on what you think this

52:27

could do better. They're a

52:29

donkey in there? This could do

52:31

better for Facebook to get more traffic to

52:33

the site. Yeah, no, I

52:35

agree. Apparently, I just liked the page. I'm

52:38

going to have that following me around now.

52:40

Yeah, you didn't actually go to it, did

52:42

you? I did. No, I didn't. I just

52:44

clicked the button. I thought I was going

52:46

to open Facebook, but it didn't. They

52:51

could be sharing all kinds of memes,

52:53

right? I think

52:56

I need to hit pause on the video. I can't

52:58

concentrate. You've endured 31 stairs. You've got

53:00

a long ways to go. If you think you're going to go

53:02

to $706 on the podcast, you might not make it. Oh, it

53:04

gives me the counter. I didn't even notice that. We're at 31

53:06

out of 706. But yeah, they

53:10

could be sharing all kinds of memes

53:12

on Facebook, quizzes, about

53:16

the office, of course, still shots

53:18

from these videos. And

53:20

of course, the end goal is

53:22

that they would have to take all of these

53:24

memes or quizzes and put them on their website,

53:26

the individual pages or articles

53:30

so that they could share it on Facebook. So people

53:32

have to click the link to take the quiz or

53:34

look at the meme or... They're

53:37

different ways you can do it, but you can get traffic.

53:40

On the screen, you clicked on defeated,

53:43

right? And that was a tag of sorts.

53:45

But that could just easily be a page

53:47

and could rank for defeated, The

53:50

office, defeated expressions. And I Don't know if the

53:52

search terms, I didn't do all that, but we

53:54

see on this weird niche segment that at this

53:57

point, I feel like we can safely say there's

53:59

search volume around. Around all these various terms

54:01

that are happening that they haven't is page but

54:03

haven't done a good job doesn't it out? Yeah.

54:06

Exactly. I mean this kind of feels like just of.

54:08

The. Obviously huge fans. the wanna did they

54:11

thought to be funny and it is to

54:13

put together all these stairs reckon categorize them

54:15

but that's they did it once in a

54:17

new moved on with their lives is what

54:19

it feels like. They're not really try to

54:22

grow it into something but they probably could.

54:25

Is it would be huge bridal but

54:27

it might be a fun website. And

54:30

I was trying to go in look into

54:32

who Joseba was. but I apologize if I

54:34

opened it and got a lover. Or

54:36

audio their yeah so it's clearly two guys that

54:38

are happy to linked to their their website there

54:41

in the home page by are they could do

54:43

more but I think you're right like I just

54:45

think it was a passion project pick up put

54:47

up there by fifty thousand is likes on Facebook.

54:49

I mean if the if you need anything discuss

54:51

show you that there's interest that that that's a

54:54

good metric. Yeah. Exactly So definitely

54:56

has the potential to like

54:58

do well. On Facebook

55:01

social media. Ah, if

55:03

they wanted to grow, the traffic was a

55:05

good sisley with the way it is. and

55:07

check out you know, share it with any

55:09

of your huge. Off his fans

55:11

can go check out this website. Anyways.toby,

55:18

It's it's. fun. Intrigued. You

55:20

know you've got. Areas.

55:26

I think I've in three. d Spencer

55:28

by this. this website. Yeah, Amazon. It's

55:30

a good good little website. so. I

55:33

I'm While we ended on a good I,

55:35

we ended on a good with the You

55:37

Tube channel. By the way is that all

55:39

as You Tube channel? It

55:42

is. Ah, here we go. The

55:44

Office: Their machine only has four

55:46

hundred thirty six subscribers. Ah, I'm.

55:49

No public contests. A Mccall be unlisted

55:52

or are you can't Just look at

55:54

all their videos. Now it's all a

55:56

unlisted Our our private. Yeah.

55:59

I guess so I'm in need. See this one

56:01

video I clicked on. It's only been

56:03

viewed or hundred thirty four times. It

56:05

was posted nine years ago, so not

56:07

an incredibly successful whatever. But it, yeah,

56:09

unlisted and it's only three seconds. And

56:12

so again, they could actually string together

56:14

all those clips. And. Much as a

56:16

copyright violation that I'm not aware of, you

56:18

know which you know about? Maybe that's the

56:20

copyright problems? The. Puppies so

56:22

I couldn't help it on man dying low

56:24

blow policies as are at a bar. but

56:27

is there only three second clip? Second few

56:29

I only got four and thirty six zero.

56:31

but if only a three second videos. Yeah.

56:34

Yeah, exactly so and he has a click

56:36

on the right. You know emotion and click

56:39

on this their machines and you are. You

56:41

know Jared I'd This is a good find.

56:43

This look way better than mine are is

56:45

way better than mine so it's ah thanks

56:47

for bringing a home. Keep in the the

56:49

viewers around keep him happy. I think I

56:52

think you did indeed said the day so

56:54

well that was welcome. I'll give credit where

56:56

credit's due. Caitlin, my business partner ah how

56:58

she found it is you like? This is

57:00

probably one you'd want to feature of a

57:02

guide that is a good. Said that. that's

57:05

right, and other weird. Weird. Midst

57:07

segment for sure. It's oh dad, so. But.

57:10

I think that does. it. Will wrap

57:12

it up here. Thank you everybody so

57:15

much for listening in to the Nets

57:17

Pursuits podcast Recover and you know the

57:19

latest google news and publishing news on

57:21

our side hustles and the weird niche

57:23

sites. Reprise. You y'all second around

57:25

is not Friday for us, but maybe it's

57:27

Friday for you. Ah, so thank you

57:30

again for listening in. And if

57:32

you want, go check Spencer's weirdness side

57:34

to confirm whether today is. Friday.

57:36

Or not have a good week in Iran. Oh.

57:41

Thanks. For joining us today on

57:43

the podcast is the final reminder

57:46

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