0:00

This is the story of the one. As

0:03

a maintenance engineer, he hears things differently.

0:05

To the untrained ear, everything on his

0:08

shop floor might sound fine, but

0:10

he can hear gears grinding or

0:12

a belt slipping. So he

0:14

steps in to fix the problem at hand before

0:16

it gets out of hand. And he knows Granger's

0:18

got the right product he needs to get the

0:21

job done, which is music to his ears. Call

0:24

clickgranger.com or just stop by. Granger.

0:27

For the ones who get it done. Find

0:30

all your 4th of July needs at low

0:33

prices, all in the Kroger app. Get USDA

0:35

Choice Bone-In Tender Rib-eye Steaks for $7.99 a

0:38

pound with a digital coupon. Limit 5. Then

0:40

buy 2. Get 3 free on 12 packs

0:42

of delicious Coca-Cola, Pepsi, or 7-Up. Shop

0:44

these deals at your local Kroger today, or

0:47

click the screen now to download the Kroger

0:49

app to save big today. Kroger. Kroger,

0:51

fresh for everyone. Prices and product

0:53

availability subject to change, restrictions apply.

0:55

See site for details. Welcome

1:03

to the Next Level Soul podcast where we

1:05

ask the big questions about life. Why

1:08

are we here? Is this all there is? What

1:11

is my soul's mission? We

1:13

attempt to answer those questions and more

1:16

by bringing you raw and inspiring conversations

1:18

with some of the most fascinating and

1:20

thought provoking guests on the planet today.

1:23

I am your host, Alex Ferrari. I

1:28

am always looking to help the

1:30

next level soul audience take

1:32

their soul to the next level. I

1:35

have been able to partner with Mindvalley to

1:37

present you guys with a

1:40

ton of free master

1:42

classes between 60 and 90

1:44

minutes covering mind, body,

1:46

soul, relationships and

1:49

conscious entrepreneurship. Some

1:52

of these master classes are

1:54

taught by spiritual masters, relationship

1:57

experts, best selling authors.

2:00

Legends in the personal growth and spirituality

2:02

space and so much more. So if

2:04

you want to sign up for any

2:06

of our free mind,

2:09

body and soul

2:11

master classes, just

2:13

head over to

2:15

nextlevelsoul.com/free. Disclaimer the

2:18

views and opinions expressed in this

2:20

podcast are those of the guest

2:22

and do not necessarily reflect the

2:24

views or positions of the show,

2:27

its host or any of the

2:29

companies they represent. Now today

2:31

on the show we have

2:33

an inspirational story for the

2:35

ages. We have

2:38

author and publisher Mark Victor

2:40

Hansen. And Mark

2:42

is the co-founder and co-writer

2:45

of the original Chicken Soup

2:47

for the Soul series. And

2:51

after 144 publishers rejected

2:53

him and Jack

2:56

Canfield, they were able to get their

2:58

little book on the

3:00

shelves and they've sold over

3:02

a hundred million copies and

3:04

going and is one of

3:07

the most profitable book

3:09

series in history. Mark

3:12

is a force of nature to say

3:14

the least and I

3:16

cannot wait to share this

3:18

inspirational conversation with you. So

3:20

let's dive in. I'd

3:24

like to welcome to the show Mark

3:26

Victor Hansen. How are you doing Mark?

3:29

Better than good. How's that? I

3:32

think everybody ought to buoy themselves

3:34

up at a cellular level every day

3:36

to become bigger, better, stronger, smarter

3:38

and most importantly wise. How's that? Absolutely.

3:40

Without question my friend. So

3:44

you obviously are one of the co-creators

3:46

of one of the most popular

3:49

books, book series ever. Yeah,

3:51

the Chicken Soup something or other for

3:54

the soul. Chicken Soup for the Soul.

3:57

It's a little metabolic that can get bigger if you work

3:59

on it. So let me ask you

4:01

that, because I've always wanted when

4:03

people have great success, I'd love to hear

4:06

what happened or where you were prior to

4:10

getting, you know, before chicken soup to the

4:12

soul came to your life, where was your

4:14

life, where was your spiritual journey on on

4:17

the path prior to having, you

4:19

know, given birth, co

4:21

birth to chicken soup with his soul. Well,

4:24

as a little kid we went to two churches,

4:26

my father and mother were Danish but

4:28

went to Luther church Baptist Church so that's that

4:30

part. I've always been

4:32

sort of interested in spiritual stuff but by

4:35

1974 I've been in graduate school with Buckminster

4:37

Fuller. Dr. Fuller was Einstein's best

4:39

student arguably built the geodesic domes and the

4:41

maxing cars all that cool stuff and I

4:43

hung with Bucky seven years but I'm in

4:46

New York City building Wall Street racket

4:48

club botanical gardens aviaries and

4:50

oil embargo hits and I crashed and

4:53

burn. Now, I

4:55

was struggling and for a while I was selling

4:58

at Dale Carnegie Institute and two guys said let's

5:00

go to church on a Sunday morning and we

5:02

went see Norman Vincent Peale who just, I really

5:04

love Dr. Peale the power of positive thinking, but

5:07

then they said after lunch, let's go up to Harlem

5:09

to see Reverend Ike and Reverend Ike

5:12

just blew my sockets out because here

5:14

I am going bankrupt for $2 million

5:16

feeling poor feeling like I should kill

5:18

myself feelings and I'm magically

5:21

upside down and here's a black guy

5:23

with 26 Rolls Royces eight mansions, you

5:26

know, say in the biggest church bigger than Billy

5:28

Graham's but to a black audience 20 million in

5:30

America and 20 million in Africa, saying,

5:32

the Lord is my shepherd I shall not want

5:36

to kill a little kid 1935 his belly

5:38

button stuck to his ribs because living hard

5:40

liberals would not feed him seven cents a

5:42

day. And so he said I'm going to

5:44

get out of poverty and get everybody else out of poverty

5:46

by changing your mindset to change your money set

5:49

basically, and I'm now written a biography item that

5:51

comes up in January, called

5:54

from wishes to riches the illuminations of Reverend

5:56

Ike. The point is, he won my clock

5:58

got me to get out of spiritual journey,

6:00

but I was starting to speak at the time.

6:03

And I was a speaker that wrote and the first

6:05

book I wrote was called Stand Up, Speak Out and

6:07

Win and I sold like 20,000 copies

6:10

from the platform, made $200,000. Now going from bankrupt,

6:13

where I'm driving around the beat of

6:15

Volkswagen and bankruptcy courts back in the

6:18

old prehistoric days, I had it

6:21

took everything away from you and maybe that was

6:23

right, maybe it was wrong, but New York's a

6:25

little wacko anyhow. It's back to wacko again. Are

6:27

you in New York? Where are you? I'm in

6:29

Austin right now. I just left LA. So okay.

6:32

Well, they both places are a little wacko.

6:34

So, you know, in Austin, I love

6:36

I've worked there a lot of times in a lot

6:38

of talks. Anyhow, then jazz. So I'm

6:40

out selling books and doing pretty well and doing

6:42

seminars and getting like five grand to talk and

6:45

thinking, Oh, man, I've arrived. And then Dr. Canfield

6:47

and I meet we're doing 6000 people

6:49

at the Mandela Foundation

6:52

in San Diego. And he

6:54

was the morning speaker and I'm the last

6:56

high up speaker at late at night. And

6:59

he comes up to me afterwards, while I'm

7:01

shuffling everything after I'd signed everything I'd written.

7:04

And he said, Do you know me? I said, Yeah, you're Dr.

7:06

Jack Canfield. I wrote 100 ways

7:08

Bill self statement classroom graduate third class at

7:10

Harvard, you're a superstar. He said, I've

7:13

never seen anyone like you talk. You the best storyteller I've

7:15

ever heard. Would you? Can I take

7:17

you to dinner? And I said, Yeah,

7:19

yeah, yeah, of course. And we befriended each other

7:21

had a Vulcan mind meld. If you know what

7:23

that is, of course, you know, today you call

7:26

the mastermind two power of 11 two together as

7:28

power limit. Long story short,

7:30

we did chicken soup of the soul said

7:32

we'd sell a million and a half and a year and a

7:34

half we tested did all the right stuff all of which I

7:37

can talk about in length if you want. But

7:39

we did that. Then

7:42

sold 5 million next year 10 million and

7:44

15 million a year. Because I figured out

7:46

how to market at levels nobody else ever

7:48

marketed books in the human history. And

7:50

I did what's called bypass marketing. I can talk

7:53

about if you want. But that's

7:55

where we were. And then wearing

7:57

them now is we've started a publishing company because

7:59

I think people are trying to diminish reading and

8:01

I think we got to expand reading because you're

8:04

either depressive, you're reading the wrong

8:06

stuff or watching the wrong media,

8:08

or you're impressive and expressive. And

8:11

you know, my job Solomon said your

8:13

job in Psalm 72 is to be

8:15

an influencer of influencers and I'm 74

8:17

years wrong, I'm going to live 127

8:19

options for renewal. I'm in extraordinary health.

8:23

I was exercising an hour this morning at five

8:25

o'clock. So I

8:27

believe in high discipline and dedication towards a

8:29

destination which I teach and live. And so

8:31

I probably way over answered your question and

8:33

I apologize. Not at all, not at all.

8:36

So there's a couple things I want to

8:38

kind of unpack there. You know, when you

8:40

started Chicken Soup for the Soul, though, you

8:42

were turned down by publishers,

8:44

right? Nobody really got what you guys were trying to

8:47

do, right? My joke is 144

8:50

people said hit the road Jack, because they didn't

8:52

like Jack. I said, I'm a nice guy. Jack's

8:54

a wonderful guy. I just can't resist

8:56

that joke because guys like you, I

9:00

think it's funny. I don't know if Jack

9:02

thinks it's funny, but it's tough. I'm on

9:04

the show, Jack today. When he comes on,

9:06

he can do Mark jokes. How's that fair

9:08

enough? Fair enough. But so you were turned

9:10

down by so many. So, so this

9:12

is another thing that so many people listening have

9:15

obstacles to the third and fourth of them.

9:17

And there's this whole, this whole thing about,

9:20

and this is something I've struggled with throughout my life. And

9:22

I kind of, in my own

9:25

world figured out what works for me, but any

9:28

dream that we have, there's going to be

9:30

struggle. But the point

9:32

is at what point do you say maybe

9:34

this is not the right path? Because that's

9:37

happened to me. You know, you go down

9:39

a path and you're like, I made a

9:41

wrong turn somewhere. But when do

9:43

you know when, you know what, this is

9:45

the universe telling me this is not my

9:48

path, or is it just struggle? And the

9:50

answer I came up with was, what

9:52

does it make you feel like if you

9:54

still are enjoying the process is still filling

9:57

your life up with energy with

9:59

soul that you feel. feel good about what

10:01

you're doing, then you just keep going until

10:03

that energy stops. And that belief, and when

10:05

I went down the wrong path, it was

10:07

because I was I was hating it, I

10:09

despised it, I wanted to change.

10:11

So that was that that's how my barometer worked.

10:13

But I'd love to hear how you guys kept

10:15

going after 144 people said hit the road jack.

10:20

So first of all, you hit it exactly

10:22

right. But I want to take it from

10:24

the micro level to the macro level of

10:26

the macro, spiritual soul level of you, because

10:28

there's a body level of you there's a

10:30

physicality, then there's the brain part, which the

10:32

school system plugs in, right, and says, we're

10:35

going to state this and you'll graduate. Then

10:37

there's the mind part, which can think which

10:39

is what I really am about is imagination

10:42

intuition, but then there's the bigger part of you

10:44

that the unlimited part of you the soul part

10:46

of you. And at the soul level, you're rejection

10:48

proof at the soul level, you're

10:50

feeling nature. Neville

10:52

says it best, you got to limit the assumption of

10:54

the wish fulfilled. And what he's talking about is what

10:57

Christ said is it pray, as

10:59

though the thing for which you're praying for

11:01

has been received. I didn't say you wouldn't

11:03

have any obstacles, you wouldn't have any withholds,

11:05

you wouldn't have any detours, you wouldn't have

11:07

any stop signs. We'll

11:10

be right back after a word from our

11:12

sponsor. There are parts, and

11:14

then there are B pro auto

11:16

parts. Parts

11:18

built for every vehicle, parts

11:20

built to fit and function. Parts

11:24

that are refining how we drive

11:26

and redefining the category. Because

11:28

every vehicle is a sum of its parts.

11:31

So do yourself a favor and put B pro

11:33

auto parts on the vehicles you service. Parts

11:36

now, parts into the future. Welcome

11:39

to the new aftermarket. With

11:46

With. Everything you have on your plate.

11:48

earning your degree online seems. Impossible.

11:50

But at Grand Canyon University we specialize

11:53

in helping you fit a masters degree

11:55

in education. In the you're busy day,

11:57

your graduation team led by your own

12:00

Gc you Cancer provides you with the

12:02

first, their support you need to succeed

12:04

achieve. Your goals with the plan

12:06

and team behind you find your

12:08

purpose at Grand Canyon University. Visit

12:11

to see that Edu. And

12:18

now back to the show. You

12:22

know, there's stop signs all the way through light. There are

12:24

red lights, yellow lights and green lights. But

12:26

the point is, is it what would happen is

12:28

that we were walking around with this little book

12:31

ask and I would I would talk at a

12:33

church service with like five thousand in Kansas City.

12:36

And I'd say nobody

12:38

has taken a book. The book's not

12:40

published. You're seeing it in paperback copy.

12:42

And the service has been great. And thank

12:45

you for doing it. Do not take this

12:47

out any tie. They're low offering the church.

12:49

But I want you to fill out that

12:51

little application form and say that when it's

12:53

now illegal to do what I did, then

12:55

fill it out. We won't cash your credit

12:57

card until the book is published. That's why.

13:00

And they all filled it out. And so

13:02

we had we had predestination. But the point

13:04

is stories are what are the making of

13:06

life. Now you and I can discuss anything

13:08

you want. I said I'm totally an open

13:10

book for you, but human

13:13

life has been around two million years and I

13:15

really believe we're in the South Sea Islands rather

13:17

than Africa. But that's sort of irrelevant cosmogony cosmology.

13:20

And I can talk about the history of that. But the more important

13:22

thing is what's what did we

13:24

live by this story? Eat this. Don't eat that.

13:26

Don't go next to that thing. That snake will

13:28

bite you. That little rattle. Your

13:30

mother, father or grandfather in the old

13:33

days, two million years ago, it's a

13:35

matter of right. Language only started written

13:37

language 5000 years ago. It's

13:39

called the evolution of biology. And one

13:41

of my daughters is a degree in

13:44

that. And so evolutionary biology, which just

13:46

means change, which is always happening. Because

13:48

Einstein said the only constants change. So

13:50

what happens is at a meta level,

13:52

your inner being has to have that feeling

13:55

nature. The feeling nature was, you

13:57

know, I knew this would be a best seller. I knew

13:59

I was going to be. world's best selling author. It didn't

14:01

matter. All the people that dented me

14:03

and said, No, I don't like your writing. And

14:05

you know, you guys are not cases. And

14:08

looking back on why we got rejected, I'll

14:10

take all the hit. I

14:12

wrote that we're going to sell a

14:14

billion books. Now pretend you're Random House

14:16

or Simon and Schuster or moral. You're

14:18

crazy. You're crazy. You're

14:21

crazy. Yeah, you know, Hanson thinks he's got a

14:23

good education, but he's not that smart. We're Random

14:25

House. And by the way, Random House been really

14:28

good to me. They've done one minute millionaire with

14:30

me and, you know, a lot of

14:32

books and paid me a million dollars a book. So

14:34

he learned the lesson. They just

14:36

turned me down for some but the point

14:38

is, because they're having their own little stretches

14:40

right this week, right laying off people so

14:43

because the bookstores have collapsed and that breaks

14:45

my heart because I love books. I love

14:47

book people and I love everything but everything.

14:49

Everybody needs to write a book. I

14:51

think I've over answered your question. But the point is, my

14:54

feeling was Dr. Canfield's feeling was we're

14:56

going in and this was going to

14:58

work. And our agent even fired

15:01

us. Our agent wrote us a letter and

15:03

said, Look, you guys, I'm tired of working

15:05

for free for you guys. Nobody wants you.

15:07

So did you

15:09

guys so did you guys probably you

15:11

please forgive me, I didn't know did

15:13

you guys publish it yourself at this

15:15

point? No, no, no, you did find

15:18

health communications. It's on Deerfield Beach, Florida.

15:20

Lovely guy. That's right. That's right. That's

15:22

right. Gary Seidler, you know, Gary, luckily

15:24

took the book. We went to the

15:26

book fair that turned out it's called

15:29

BEA, ABA, American Booksellers

15:31

of America. And it was like

15:33

such a magnificent experience. We walk

15:36

in there. And like we've

15:38

gotten great stories from everybody in this old guy

15:40

with white beard that looks sort of if

15:43

you do it in secular it'd be create

15:45

it'd be Santa Claus if you do

15:47

it non secular it'd be like a spiritual

15:50

figure of the sky with a long white

15:52

beard and very robust body

15:54

comes up and kisses both cheeks and say kids you're

15:56

really going to make it I love the stories that

15:58

you send me because he didn't yours the book. And

16:01

I can't I've never seen you guys pictures. I have no

16:03

idea who I'm talking to. I said, Who

16:05

are you? Bob full gym. I said, You're

16:08

Dr. Robert full gym, the guy, everything

16:10

I need to look I got goosebumps tell me that

16:12

everything I need to learn that kid to come. I

16:14

said, Bob, Dr. full gym,

16:16

nobody else publish us we are we're

16:19

persona non grata is don't worry, it's gonna happen

16:21

here somehow. And we just went booth to booth

16:23

and got turned on a finally HCI

16:25

said, well, we'll take it if you sell 20,000 copies

16:27

of $6 each now, today,

16:30

I own a publisher like that

16:32

called an equity publisher Mark Victor,

16:34

and library.com, which just did

16:36

curious enough, I own biography called relentless, which I

16:38

think I sent you a copy. The

16:41

point is, if

16:43

you hang in tough, if you live in,

16:45

as Neville says, in the assumption of the

16:47

wish fulfilled, because what

16:49

we teach in our book, ask,

16:52

right, the bridge from your dreams, your destiny

16:54

is ask has two parts, but most people

16:56

only get to part one, which is asked.

16:59

Part two is to receive but you've

17:01

got to put yourself in the receptive

17:03

mood. That's why Christ said ask is

17:06

oh, it's been received. Meaning

17:08

when I was a little nine year old kid, and I

17:10

couldn't my parents couldn't afford the bicycle I wanted. I didn't

17:12

get it. I said dad can I have an order myself

17:14

and I had a picture on the wall that's visualization, right?

17:17

Right a wheel and Sheffield Steel. I looked at

17:19

that every night I saw myself right. Well, then

17:21

I'm reading Boy Scout Life magazine. And I'm asked

17:23

myself, how am I going to do this? And

17:25

just said, you can tell reading cards and consignment.

17:27

I said, what a cool idea that is. I

17:29

looked it up a little dictionary says, I sell

17:31

it, they send it, I get $1, they get

17:33

$1. I sold more than anyone else. I bought

17:35

my own bicycle and my dad took half the

17:37

money and put it in College Fund, which to

17:39

a nine year old doesn't make any sense. He

17:41

never went to college. He didn't graduate elementary school.

17:43

What the hell you doing? Tell me I'm going

17:46

to college, right? I'm going to be a blue

17:48

collar worker. I'm going to blue collar city, which

17:50

is not true. I'm not well educated. So let

17:52

me ask you this. All right, so

17:54

the books are going off, but you mentioned something about

17:56

a different kind of marketing. Can you kind of dive

17:58

in a little bit about what kind and you

18:00

did to have the success you had with this book?

18:03

Yeah. I call

18:05

it bypass marketing. And that's why so many

18:07

companies ask, put me in consultancy and retrainer

18:10

and, you know, because I

18:12

see stuff nobody else sees everybody,

18:15

everybody watching and listening as a

18:17

unique talent. And it

18:19

you've nukes up on them, they've got to find it.

18:21

Now, my unique talent is I can write, obviously, I

18:23

can speak, I can promote, but I

18:25

also see markets that nobody else sees there's 8 billion

18:28

people alive. So there's a lot of markets, but how

18:30

do you get to them? And

18:32

so the American Red Cross is out of blood

18:34

and chiropractic, which is one of the places I

18:36

was training doctors to have a million dollar practice,

18:39

we had just lost all their insurance, so

18:41

medicine wasn't paying for insurance. So the only way

18:43

to make this cash practice. So

18:46

you know, in math and negative

18:48

times negative equals a positive. Right.

18:52

So Red Cross has no blood. Lydia Dole comes

18:54

to me and said, Look, Mark, you got all

18:56

these crazy ideas. We're out of blood. People

18:59

die. There's no fake

19:02

blood. Can you get me blood?

19:04

I said, When do you need it? She said, yesterday,

19:06

I said, you needed in your near to the right.

19:08

She said, Yeah, I said, Let's go to medical doctors.

19:10

I'll do a little video. So I said, they won't

19:12

do it. I've already tried that. I said,

19:14

Okay, well, I'm going to go to the

19:16

next field, which is alternative medicine, which is

19:18

chiropractors is 77,000 doctors seeing 25

19:20

million patients a month. Some people hate them. I

19:23

have to love them. I believe everyone's got a

19:25

spine and it gets out of line by all

19:27

kinds of stuff. So and you know,

19:29

I trained these guys how to be in line with

19:31

the divine and make your spine revine.

19:34

Anyhow, divine. So I

19:36

write all these like fish eggs for these people. I

19:38

loved it. Anyhow, so I said, Okay,

19:40

Docs, here's what I want you to do. You've got

19:42

patients that haven't been in for six months or six

19:44

years, you got them in your thing, send them out

19:46

a little note and say, Look, we're gonna

19:49

have a blood mobile. We call 800 give life, which

19:51

if you haven't given blood, give it again. If you

19:53

want your kids or somebody everybody to love because you've

19:55

got to, this is what you send them

19:57

in and pay it forward. You got to pay it forward. If

19:59

you want you. and your kids and your wife

20:01

and in your case and mine to be alive, you

20:03

had to give blood and I give it regularly. I'm

20:05

a 10 gallon giver and all that. That means I've

20:07

saved 10,000 lives because you every

20:10

pint is three people's lives saved. The

20:12

point is I said, look,

20:14

give a pint of blood. We'll give a

20:16

copy of a book. We gave a chicken

20:18

soup, the third helping, a way to a

20:20

million and a half people that they brought

20:22

in got by and they got adjusted. Chiropractic

20:24

just went straight up because people had forgotten

20:27

to go see their doctor of cause DC

20:29

doctor of cause Dr. Chiropractic. Isn't that cool?

20:31

That's very cool. It's pulled a million that

20:33

books and so the next two

20:35

years, 58 weeks in a row, we

20:37

are number one because every chiropractic office

20:39

was talking about it every day because they

20:41

said, Oh my God, there's

20:44

no, you don't have any lack of patients. Just

20:46

do it. You know, Dr. Hansen said, go send

20:48

out this little note. And today we're, we have

20:50

to be doing it again on relentless. Everybody that

20:52

gives a chiropractor gets a copy of this. So

20:54

it's it's amazing how the same

20:56

idea we're doing for a second time. I got a

20:58

lot of them. So if you want another, I'll do

21:00

another. Yeah, please do another. Cause that's a pretty fascinating

21:03

way of doing it. So you're driving, you're

21:05

driving traffic to the chiropractor to

21:09

give blood. And then they're

21:11

also getting the chiropractic service as well

21:13

as the books. So you're like triple

21:15

selling or triple. Yeah. Yeah. It's insane.

21:17

Yeah. It's a win, win, win, win,

21:20

which is by the way, it

21:22

makes everybody better off and known worse off. And

21:24

that's, that's why I said you got to go

21:27

from your little brain to your imagination. Cause I

21:29

imagine what the market could do to

21:31

your cellular stuff. Cause everybody's connected at

21:33

a cellular level. Now, let's

21:38

see the boys and girls clubs are in trouble.

21:40

And, and, um, I have a, an office, we're

21:42

doing a hundred million dollars a year in, in,

21:44

uh, enlightened, another institute on my book, one minute

21:46

millionaire. But, but, uh, my

21:49

staff all has mostly single

21:51

women, um, working

21:53

for us and they're sending their kids and boys

21:55

and girls clubs and they're a little expensive. So

21:57

I said, wow, wouldn't it be cool if we

21:59

could get scholarships? So I go over to the

22:01

Boys and Girls Clubs. My staff had asked me

22:03

to go talk to the head of it in

22:05

Orange County where I live. Now I live in

22:07

Scottsdale. But I said, well, we'd love

22:09

you to help. So we get to the headquarters. I

22:12

said, who's your charity? Because cause-related charity is one

22:14

of the ways to get in anything if you

22:16

want to do it. We'll

22:19

be right back after a word from our

22:21

sponsor. There are parts. And

22:23

then there are B Pro Auto Parts.

22:27

Parts built for every vehicle. Parts

22:30

built to fit and function. Parts

22:33

that are refining how we drive and

22:35

redefining the category. Because

22:37

every vehicle is a sum of its parts. So

22:40

do yourself a favor and put B Pro Auto

22:42

Parts on the vehicles you service. Parts

22:45

now. Parts into the future. Welcome

22:48

to the new aftermarket. And

22:57

now back to the show. And

23:01

they said, well, it's Coca-Cola, but they never

23:03

give us any money. They just do cause-related

23:05

charity. And the side of their books is,

23:07

oh my God, another negative times a negative

23:09

week. So positive. We were on the side

23:11

of 50 million. Oh, and

23:13

we did a quick test first because I

23:16

believe feedbacks are excellent champions. Coca-Cola

23:18

drinkers read no books. Diet

23:22

Coke. People

23:24

read lots of books. A book a week average. I

23:26

said, oh my God, this is heaven. This is a

23:28

market nobody's ever seen before. So

23:30

we went on the side of 50 million

23:34

cases a month for

23:36

six months of Diet

23:38

Coke. You had an

23:40

ad. You had like a chicken soup for the romantic

23:43

soul. And then they said, well, we've got to

23:45

have a fiction book too. Now I'm in the fiction business. But

23:47

back then I wasn't yet. And

23:49

a fiction book was by our dear friend, Nora

23:51

Roberts called Hidden Riches. And the

23:53

two of us sold so many books on that that we

23:55

got enough money to get 15,000. That's

23:58

one five comma and three. zeros kids into

24:01

boys and girls clubs have a full scholarship.

24:04

So was it a percentage of sales would

24:07

go to the kids boys and girls club?

24:09

Yeah, 10% of all sales went to the

24:11

charity, which is what every spiritual system is

24:13

based on a percentage. So it's honest, ethical,

24:16

moral, just like our tax system should be

24:18

a percentage, not the garbage that we're doing.

24:20

Don't get me started. I

24:24

knew there's a reason there's a reason why I moved to

24:26

Texas, sir. So I'll

24:30

drink to that. Exactly. So then when you

24:32

so when you approach the company like Coca-Cola,

24:34

they were just like, it's

24:36

a win for them because they are helping

24:39

a charity without actually having to put any

24:41

cash out. But then they're just printing

24:43

something that they had to print anyway, they just

24:45

changed the model, they changed the file a little

24:47

bit. And now all of a sudden, you guys

24:50

are getting 50 million,

24:52

or whatever it is, 300 million free

24:55

boxes of advertising with your brand

24:57

out there. And you're also helping

25:00

the boys and girls club. Yeah, plus,

25:02

we did a little insert called a

25:04

mini book with three stories out of

25:06

the big book. And it just it

25:08

just went nuts for ours and for

25:10

for Nora, great writer.

25:13

So you've been so this is kind of how

25:15

you guys have been marketing chicken soup for the

25:17

soul over the years, you always are kind of

25:19

figuring out I mean, obviously, traditional ways. But you're

25:22

always trying to figure out bypass marketing as well,

25:24

to try to find new markets, because it's

25:27

very interesting, because your book is for any soul.

25:30

So it's a very large market, you don't have

25:32

a niche. You started to niche

25:34

down like for the romantic soul and the teenage soul and

25:36

all that kind of stuff. So you started to niche, but

25:39

the general chicken soup of the soul is a very broad.

25:41

So it's hard to market

25:43

that to everybody. But you just started to

25:45

find segments of people

25:48

that would enjoy this product and

25:51

help them. Yeah. And

25:53

by the way, today, it's easier to

25:55

market segment than it's ever been. I

25:58

mean, when I did it, I had a guest guest and

26:00

most of the time it worked. Like

26:04

when we did Chicken Soup with the Teenage, so it

26:06

sold 19 million the first year, a publisher at

26:09

the HCI said, look, I got

26:11

teenagers and they buy CDs, concert tickets

26:13

and clothes. They ain't buying your damn

26:15

book. Cause when I give them $50, they go to

26:17

the mall, like they come home and I say, well,

26:19

give me the money. They said, no, the mall aided

26:21

that. And I said, that

26:24

may be, but I said, watch

26:26

this, so we're trying to sell Chicken Soup at that time,

26:28

we later sold it, we were trying to sell it to

26:30

Time Warner and the head of Time Warner, it's a lovely,

26:32

lovely guy named at the time, Larry

26:35

Kirschbaum, I saved his life once, later

26:37

on when New York was blowing up during 911, I

26:40

called his office, I said, Larry, I

26:42

just watched on TV, you gotta get your butt out,

26:44

go back to Greenwich. Anyhow, his daughter

26:46

was the head of Nickelodeon.

26:51

And I said, would you introduce me? So

26:53

he introduced me and my kids were little

26:55

at the time. So we went, do you

26:57

remember what being slimed is? Oh,

26:59

of course, yeah, yeah. Double dare, on double dare,

27:01

yeah. Yeah, yeah, so my littlest daughter at the

27:04

time, Melanie was probably six or seven and she'd

27:06

sit on my lap when I do interviews like

27:08

this and she'd tell the story and before they

27:10

got slimed, they were owned by Universal, I don't

27:13

know who owned it now. So I gotta be

27:15

careful because- Viacom owns it now.

27:17

Yeah, okay, see, you know that stuff,

27:19

I don't know that. I used to follow,

27:21

but I can't follow everything because of mergers

27:23

and acquisitions or too many. Anyhow, so we

27:26

go there and we go on a radio show first for

27:28

an hour to two million kids. And

27:30

Melanie, the guy is so excited in a

27:32

little radio station, it's three of us, my

27:34

daughter, myself and the host like you, Alex.

27:37

And the guy's asking her all these questions, she's doing

27:39

great stories and she really is nailing

27:41

it because she sat in my lap so

27:43

many times she understands the intonation to tell

27:45

the Bobsy story. She got it down at six

27:48

and this guy can't believe a six-year-old can

27:50

tell really stories, not know

27:52

exactly what they mean, but know they're

27:54

powerful and get it. And

27:56

he finally says almost to the end of the show, Melanie,

27:59

did you know your- talking to 2 million people. She

28:01

went. And she zippered her

28:04

lip. But right after that we go. And she said,

28:06

Dad, because you made me talk to too many people

28:09

like I she by the way, she's in

28:11

radio, millions and millions all over

28:13

America. And I did the show. But

28:15

she never I never bothered to tell her how many people

28:18

are listening, right? So we go to

28:20

your getting slimed first, as she walks up to the

28:22

guy running the show. I don't watch that show. And

28:24

of course, I got slimed in a suit, which is

28:26

not like exactly what I wanted to have happened with

28:28

my day. So anyhow, it

28:31

the point is Nickelodeon, we did a test with 12,000

28:34

kids, and we sent out, Jack,

28:36

I went through all these stories, we got

28:38

250 stories, we thought we're all at 10,

28:40

at least great stories. And we

28:43

said, you guys tell us unequivocal the feedback,

28:45

what's a 10. And then if there's something that's

28:47

a 10 plus plus that you read it once, it

28:50

touches your heart, your soul in your mind, and you

28:52

could go tell it to somebody without reading it ever

28:54

again. Well, these kids went through it

28:56

and they're merciless. They said, Look, you guys, you

28:58

guys aren't that smart, you don't have to tell

29:00

us what it means. We'll figure it out ourselves.

29:02

Because we're writing the moral of the story. We

29:04

didn't know any about it. Right? This story means

29:06

blah, blah. And it did to somebody that was

29:08

fifth in their 50s at the time. But, you

29:10

know, I just said, Wow. And so

29:12

Jack, and I pulled all that and we got those stories

29:14

and stories were so compelling that it worked. And then we

29:16

did. Because of that, I was doing

29:18

all those universities with 10s of thousands of kids

29:20

at a time. And president

29:22

of the universities at Ball State says

29:25

to me, he says, Hey, the

29:28

kids all loved you. And three of them drove

29:30

you around said that you kept them in school because they didn't

29:32

have to cry and go home and see mom and dad. But

29:36

did you know that only one kid in

29:38

10 kid that matriculates graduates in four years?

29:41

I said my god, I paid my own way through school

29:43

in the first I did four years and three years because

29:45

I was in a hurry to get through because I wanted

29:47

to go to business but and I got

29:49

good grades because I was willing to work at

29:51

it. I'm paying for myself. So I thought this

29:53

must matter. Anyhow, and it's still head

29:55

of ball. The point is, I

29:57

said we'll do chicken soup for the college

30:01

sold and we sold like 16 million of them.

30:03

It just went nuts because we

30:05

inspired the kids to start and finish, which we got

30:08

to do again, because this thing of free lunch is

30:10

a work. But you know what, that's

30:12

really fascinating to me that the numbers that you're tossing

30:14

out are astronomical numbers in

30:16

the publishing world. I mean, you're talking

30:18

about 19 million copies sold, 16

30:21

million copies sold, 100 million copies sold. This

30:24

is unheard of, I mean, a best seller,

30:26

what is like, I mean, we're talking about like,

30:29

you know, the DaVinci code and those

30:31

kinds of, or Stephen King books are like, these

30:33

are the kind of, you know, tens, 20, 30

30:36

million copies. I mean, you're

30:38

telling stories that touch the soul and

30:41

they're selling these, and then you've been doing it for how

30:43

many years now? Or at the point when you started? 47

30:46

years, 1974 I started. But

30:49

there is one guy who sold 150 million books with

30:51

one book. Which was? And

30:53

that's the alchemist, which I'm convinced you.

30:56

Oh my God, it's under my bookshelf over there.

30:59

That's amazing. Right, and now his book is becoming

31:01

a movie. They're making it in Morocco. They're letting

31:03

you speak. Are

31:05

they shooting it? Are they shooting it? Yeah,

31:07

no, it'll be done in a couple of days. Because they've

31:09

been trying to make that movie for 25 years. I

31:14

know. And so his book will go

31:16

to a half billion as one book. Now

31:18

I believe that's the forward. And

31:21

it's like, I was on the biggest show with Amazon.

31:24

Mark, oh gosh, I can't remember,

31:26

his name's Mark also, but I can't remember his last name right now.

31:29

But anyhow, I was on twice and he said, you

31:31

Mark Victor Anson are the Roger Bannister books.

31:33

Do you remember who Roger was, Alex? I

31:35

don't, I don't. He ran the first four

31:37

minute mile. Yes, of course. Yes,

31:39

yes, yes, yes, yes. But once he ran the

31:42

four minute mile, what happened in the

31:44

next week, 119 people ran it. Now

31:47

physiologically, adenomically, we're no

31:49

different. What changed was

31:51

mindset, right? And what's happened

31:53

is now we've had one company become a

31:55

trillion dollar company, now Apple, and now two

31:57

years later, we have five companies that are.

32:00

So what I'm saying is I'm setting a new benchmark

32:02

and a lot of people, all

32:04

you got to do is go online and look

32:06

at my YouTube stuff and you'll see, I'm going

32:08

to sell you more. I want that. Look,

32:11

I, every generation, if you're honest and

32:13

teach abundance, right? Not a limited pie,

32:15

but an unlimited pie. So the sides

32:17

of the pie is how big we're

32:20

going to make the pot. There's

32:22

enough for everybody. There's eight billion people, but

32:24

we need eight billion people using their full

32:27

soul potential, a hundred percent. And

32:29

everybody gets dented. Everybody gets hurt. Everybody gets

32:31

abused. Everybody gets shut down one way or

32:33

another. And what happens is you need to

32:35

have shows like yours that wake people up,

32:37

that expand people that have, hey, wait a

32:39

second. There's extraordinary opportunity more now than ever

32:42

before in human history. Cause for the first

32:44

time, thanks to geniuses like Elon Musk, we've

32:46

got a Starlink, we got, you know, cheap

32:48

cell phones at $15 in Africa and India.

32:52

Everybody's connected and you know, We'll

32:57

be right back after a word from our

32:59

sponsor. There are parts and

33:01

then there are B pro auto

33:03

parts, parts

33:05

built for every vehicle, parts

33:07

built to fit and function, parts

33:10

that are refining how we drive and

33:13

redefining the category because

33:15

every vehicle is a sum of its parts.

33:18

So do yourself a favor and put B pro

33:20

auto parts on the vehicles you service parts.

33:23

Now parts into the future. Welcome

33:26

to the new aftermarket. And

33:35

now back to the show. Well,

33:38

my stuff's still selling like crazy in

33:41

all those places. So Mark, you

33:43

know, the one thing that I've, I've, I've talked

33:45

to so many different people over the years about

33:47

success and you've arguably had, you know, some of

33:49

the most, been one of the most successful publishers

33:51

of all time. And I mean, guys of books,

33:55

when it started to hit, when you first

33:57

started to get the success for the first

33:59

book. you and Jack, how

34:01

did you guys handle that kind

34:03

of success? Because that kind of

34:06

success crushes people

34:08

who aren't ready for it. I've spoken to those

34:10

people. I know those kind of people. I know

34:12

those kind of stories coming from the world of

34:14

Hollywood, where I come from, success

34:17

and attention and ego and all of this

34:19

stuff gets thrown on you. And when fame

34:22

gets thrown on you, it is not easy.

34:24

And not everyone can handle it. But it

34:26

seems like you and Jack both had. How

34:29

did you deal with this this aville? I

34:31

mean, it's literally a tsunami of success at

34:33

the beginning and continue to be so how

34:35

did you handle and do you have any

34:37

advice for people who are if they're lucky

34:40

enough to have success in their life to

34:42

to deal with it? First

34:46

of all, there's a level of being in

34:48

me that's silly that says one of how

34:50

it jagged. That's just being silly. In answer

34:55

your question, I believe, and now I'm going to

34:57

be very serious. The serious part is you've got

34:59

to have 25 year plans.

35:02

Like right now next year, my next birthday is 75. And I got

35:05

a plan to go to 100. And then I got another plan on

35:07

that to 127. So the

35:09

question is, is do you

35:11

have plans big enough that remember, ask

35:14

and you'll receive but most people long

35:16

term planning is running into after lunch.

35:18

All of a sudden, you know, you've been making $1,000 a

35:21

month and now you're making $100,000

35:23

a month, you better have some plans

35:25

that that supersede and superset

35:28

everything you're going to do, or you'll

35:30

get sucked up in it. And

35:32

when you succeed, things happen so fast, you

35:34

can't believe it. I mean, you

35:36

go from a few staff to a lot of staff, but

35:39

you also get the big word, the nice word is called

35:41

sycophants. And most people out there are going to go, I

35:43

don't know that word. What it means is you got a

35:45

lot of suckers on your, you know,

35:47

because success has a lot of parents, a lot of

35:49

relatives show up that you didn't know you had. And

35:53

friends show up that you didn't, hey, well,

35:55

I've known you since eighth grade, aren't you

35:57

going to hire me? And you go, I

35:59

never saw you. eighth grade. And if I

36:01

did, I didn't know you you weren't on

36:04

any sports team. I

36:06

wasn't on any sports team. Nobody had had me

36:08

I was quite coordinated because I grew too fast.

36:10

I was six foot four 13 years old. Anyhow,

36:12

the point is I said I'm going to grow

36:14

up being intellectual because that'd be fun. So the

36:17

point is, you take it

36:19

with a swager. Now, if you watch

36:21

all my YouTube videos, or if you

36:23

read this book, two things

36:26

I show the 10

36:28

macro goals I've got during my lifetime, like

36:30

one is I'm working on after this, we're

36:32

doing a big podcast with I

36:35

said we're going to take all waste

36:38

resources called garbage jumps and everybody creates

36:40

five pounds of garbage day whether they

36:42

want to or not. And that's what

36:44

kills every civilization there's been 1000 civilizations

36:46

on planet Earth and 1000 kill themselves,

36:49

because they didn't take care of their pollution

36:51

and pollution goes in the water and water

36:54

has germs and parasites and viruses you drink

36:56

it, eat it and kill yourself. And I

36:58

opened up the pyramids in Guatemala. So I'm

37:00

real clear that they had a civilization of

37:03

10 million people six lane highways pyramids bigger

37:05

than Egypt, as we're the head of anthropology

37:08

and archaeology when we opened all that stuff.

37:10

And it's magnificent. The point is America now

37:12

has 10,000 garbage dumps filled

37:14

in this one guy who you ought to have in your

37:16

show after me is Dean rose spent $300 million the last

37:18

20 years figure out how

37:21

to take all garbage dumps and can

37:23

first of all get 60% water then

37:25

get glass to glass plastic to plastic metal

37:27

to metal. So we got plenty of resources.

37:29

Because if you watch all the idiots

37:32

that are teaching scarcity, which is everything

37:34

all economics is based on scarcity, which

37:36

is limitation, and not enough for everybody.

37:38

And we're going to starve a billion

37:40

people now because you got idiots in

37:42

leadership that are bureaucrats that only went

37:44

to law school don't know scrap about

37:47

what the real world's doing and they've

37:49

never listened to people like mitzi. You

37:51

know, mitzi Purdue wrote my biography relentless

37:53

mitzi runs 40,000 egg women, but

37:56

she also does 22 million chickens a

37:58

week at Purdue chicken. Right? You ever

38:00

bought a chicken at Costco for $4.99?

38:04

That's their chicken. They're organic. They're out in

38:06

the sunshine. They're doing the right thing. She'll

38:09

say, look, we can feed everybody just in

38:11

America. But you got idiot media

38:14

saying there's not enough food to feed

38:16

Americans. And you see shelves empty because

38:18

people have got a wrong mindset. The

38:20

wrong mindset gets the wrong thing. Let

38:22

me go one step further. When

38:24

I grew up, my parents were immigrant dames,

38:26

as I've told you. And the story in

38:29

Denmark is or Dean comes over, starts a

38:31

little hot dog saying sells like crazy. Also

38:34

makes so much money. Kids are really smart. Sends

38:36

a kid to Harvard. Kid comes back from Harvard

38:38

with an economic experience. Dad, don't you know it's

38:40

1929. We're

38:42

in the depression. You should stop

38:44

advertising. You should stop buying more hot

38:47

dog stands. And sure enough, the old man goes

38:49

bankrupt because of stupid, ignorant,

38:52

scarcity mindedness that

38:54

was totally wrong. If

38:57

you're in your soul, what

39:00

did Christ say? The kingdom of heaven

39:02

is within. It shows up without, within

39:04

shows up without, right? If the kingdom

39:06

of heaven is within, if you program

39:08

to see the fundamental abundance of universe,

39:11

which universe has been around 15 billion

39:13

years, earth has been around 5 billion

39:15

years. There's no shortage of anything here,

39:18

but some we've got to have intellectual

39:21

people with enough technological wisdom

39:23

to just convert liabilities into

39:26

assets. Like I did for the chiropractors,

39:28

like I did for the blood, like my

39:30

friend Dean Rose is doing. And

39:33

hopefully you understand this is a magnificent cycle of

39:35

life. But what happens is these people are now

39:37

saying, well, we cut off the cycle here and

39:39

we'll cut off trade there. But hell yeah. If

39:41

I put a tourniquet on your arm, Alex, your

39:44

arm's gonna turn blue and black, it's gonna

39:46

fall off. Your arm doesn't care. But

39:49

you put on a stupid tourniquet, right? And

39:51

I'm saying we got a tourniquet on American

39:53

business right now. We need, and that's why

39:55

all my YouTube videos are on right now

39:58

on entrepreneurship, where you take a problem. Don't

40:00

solve it, make a profit, scale it, make

40:02

a vast profit. You

40:06

are a force of nature, Mark. There's no

40:08

question about it. You are a force of

40:10

nature. I mean, you could do that online

40:12

and send that into Amazon. That'd be good.

40:15

I don't know if you would call that.

40:17

You are a force of nature without question.

40:19

It is fascinating though, the mindset, and let's

40:21

talk a little bit about mindset because it

40:23

is something that stops most people

40:25

because of the stories we tell ourselves. And those

40:27

stories could have been stories that

40:29

we learned when we were kids, mommy and daddy don't

40:31

love me, I have to do this, or

40:34

money is hard. Like I was grown up with like making

40:37

money is hard. You've got

40:39

to work really hard. And-

40:42

I heard that. Yeah, I'm sure. And a lot

40:44

of people do. And it was that kind of

40:46

mindset that in

40:48

a good way forced me to even

40:50

incredible work ethic that

40:53

I had when I was younger.

40:55

And to this day, I have an

40:57

amazing work ethic because I'm

40:59

always trying to figure

41:01

things out. And, but

41:04

at a certain point, that

41:07

lack mentality doesn't

41:09

benefit you, doesn't serve you anymore because you're

41:11

trying to hustle. You know, you're

41:14

spending an hour to make a dollar where

41:16

if you're smarter, you could go, listen, let me sit back

41:19

for a second. And that same hour I can make $10,000.

41:23

And that is the difference where

41:25

that I have to work physically work

41:27

hard for my money, where I've

41:30

made that switch over the last decade

41:32

where no, I can create

41:34

products. I can write books. I can create

41:36

a podcast. I can create things that generate

41:38

revenue for me while I'm helping people that,

41:40

and to spend more time with my family

41:42

and spend more time on other things I

41:44

want to do. These are mindset

41:46

shifts. So what can you say to

41:48

people who have told themselves these

41:51

kinds of stories that they're not good enough,

41:53

they're not smart enough, they have to work

41:55

hard. How can you break through these kinds

41:57

of stories? First

41:59

of all, I love what you do. question and

42:01

because this is upleveling your soul. My

42:03

wife and I, and I want

42:05

everyone to get two copies of the book

42:08

asked, The Bridge from Your Dream of Jesse,

42:10

and the reason is you need just to

42:12

go over what you said is you need

42:14

to have two people together. One and

42:16

one is power of 11. My

42:18

favorite president Jefferson said, look at

42:20

my candle's lit Alex and yours is layers

42:22

of mine, babe. Doesn't take anything from mine.

42:24

But then he went to the second level

42:26

of that same thing, and I'm abstracting his

42:28

edification. But if I can put it in

42:30

a book, which he wrote a lot of

42:33

books, he was the smartest president seven language,

42:35

all that, or one of the smartest presidents,

42:37

he said, read the dang book. And if you

42:39

get it for me, the idea may work better

42:41

for you than me. And by the way, I've

42:43

sold more books than anybody who trained me to

42:45

sell books. So that obviously gets word

42:47

better than me because what you do is you go to that soil

42:49

level. And, and one of the things

42:52

we teach in there, we teach, first of all, you got

42:54

to ask yourself, ask others, ask God. But

42:57

my wife and I were, when we're falling in love

42:59

long ago, we're sitting at mother's market, eating a green

43:01

meal. There's a man out of the cloth, there's a

43:03

little white cloth and all black outfit and,

43:05

and he's senior and leans in and says, I see

43:08

you guys are ending fat, ugly in love. Do you

43:10

want to know how to stay married and happily for

43:12

all your life? I don't want

43:14

to talk to you. What are you interrupted

43:16

by me? Oh, no, I didn't do that.

43:18

I, he said, yeah, I said, yeah. Okay. Cause

43:20

he led with a question. We'll

43:23

be right back after a word from our

43:26

sponsor. There are parts and

43:28

then there are B pro auto

43:30

parts, parts

43:32

built for every vehicle, parts

43:34

built to fit and function, parts

43:37

that are refining how we drive and

43:40

redefining the category, because

43:42

every vehicle is a sum of its parts.

43:45

So do yourself a favor and put B pro

43:47

auto parts on the vehicles you service parts

43:50

now parts into the future. Welcome

43:53

to the new aftermarket. And

44:02

now back to the show. He

44:05

said, well, I'm head of Billy Graham ministries for

44:08

last 70 years and we found only one thing

44:10

works. I said, great. I

44:12

need to know that. He said every morning and every

44:14

night before we go to sleep, when you wake up,

44:16

you got to pray out loud with your beloved. We

44:19

prayed at funerals. We prayed at holy man

44:21

jams. We prayed at political

44:23

events, at sometimes school events, but never

44:26

all loud to each other. And

44:28

like this morning before we got on, we,

44:30

you know, because I see

44:33

you've got enchanted creatures and having been in

44:35

Asia so many times, I clearly

44:37

know who is admitted guys. She goes

44:39

anyhow, but when you really get into

44:41

this and you understand that be still

44:43

and know what God is, is a

44:46

truism, right? You start to expand

44:48

your old work energy today. We can take

44:50

pictures of the curling and the guy who's

44:52

doing the best with that price. Dr. Joe

44:54

dispenser, who's a friend and yeah,

44:57

Joe's genius. But the point is, and he's

44:59

healing people because you're getting out of their

45:01

human sense of self into their divine sense

45:04

of self, which has never been sick in

45:06

their divine sense. You can't

45:08

be poor because universe, if you're made in

45:10

the image and likeness of God, Genesis 128,

45:13

you got in your

45:15

meagre God stuff, God's rich. Therefore you got to

45:17

be rich. Now, if you're not rich, it's because

45:19

you did what you and I just heard. You

45:22

got the wrong affirmations coming through life. And that's

45:24

why when you go online to the

45:28

book, the askbook.com, the askbook.com,

45:30

we give you free a wealth chart. So

45:32

you go over little simple lines like I

45:34

am prosperity and you see the hundred times

45:36

a day and you become prosperous. Now it's

45:39

got a lot more lines because I teach

45:41

you how to make sure you are

45:44

debt free, stress free, set free and all that stuff.

45:46

But ever and it's free. You can't beat the price

45:48

by going to that and get it, but get a

45:50

copy of the book, read it, go over it with

45:53

your business partner, your spouse,

45:55

your sweetie, kids, your church mate,

45:57

your mask, my Whoever it is,

45:59

you get to go through. If

46:01

you go through our 178 questions,

46:04

they ask like, the size of your

46:06

thinking determines the size of your result. Well,

46:08

in 1974, I was making 400 a day, 250

46:13

work days, that's 100 grand a year. Well, I get with

46:15

the world's best salesman because I'm training life insurance. And

46:17

this guy had been there to cover a time and

46:19

fortune and everything. Ben Feldman and Feldman, I said, lunch.

46:22

He said, you love your kids? I said, yes sir,

46:24

Ben. He said, if your kids' life

46:26

depended on it, could you earn 4,000 a day? That's

46:28

1010. I

46:31

said, yeah, I'd do that. He said, well, 4,000 a

46:33

day instead of 400 a day times

46:35

250 work days, a million a year. I

46:37

said, holy cow, is that easy to make a million?

46:39

And he would make like 4 million a year. And

46:42

I said, I'll do it, I did it. And then

46:44

I'm going way beyond that. But the point is, everybody

46:46

can do it. That's why it's like

46:48

your candle. Some of you are out there going, already

46:50

you're going like this going, yeah, it's

46:52

easy because Marker Dranson's rich. He can say that.

46:54

No, no, I came out of no money. No

46:57

money. They didn't have

46:59

it to give. But they gave us love. They gave us

47:01

work ethic. They gave us the

47:03

ability and the freedom to go out and

47:05

learn. And the triangle is

47:07

obviously they aren't earning in return. And I'm in

47:09

the business of returning. But I

47:11

want to return for 8 billion people because

47:13

the question we asked in the book, which

47:16

I'm inspired by Dr. Peter DeMandis, who I

47:18

love a lot, Peter says, what

47:20

are you going to do? You're going to

47:22

do during this 10 years, this decade, to

47:24

help 1 billion people. Now,

47:27

if you have a billion people and make a dollar each, you just

47:29

became a billionaire. And some of

47:31

you say, well, I couldn't be a billionaire. There you

47:33

go, shutting yourself down again. No, no. There's no limit

47:35

to it. It's the circulation of

47:37

money that makes more money. It's like

47:39

your blood circulates in your body. It

47:42

stops circulating. You're called DEAD. And

47:45

you are very alive. You're enthusiastic. You're tuned in.

47:48

You're turned on. And what I'm saying is everybody

47:50

that watches this that catches that and they say, wait

47:52

a second. If Mark's right, all I

47:55

got to do is solve a problem, fix

47:57

it, scale it, and I get to

47:59

be a billionaire. a billionaire if I want, why not?

48:01

Right? I mean, we're building a billion dollar company right

48:04

now. And yesterday I was talking to the world's greatest

48:06

artist, my best friend Wyland, who I've done three books

48:08

with, like Chicken Soup with the Ocean Lovers Soul, and

48:11

he'll be a billionaire in the next couple years. But he's

48:13

helping a lot of other people because artists are waking up

48:15

to, hey, wait a second, artists could

48:17

become billionaires, right? And

48:19

one of the guys we're doing a book

48:21

with in Mark Victor Anson Library is Jeff

48:23

Hoffman, who created Priceline and Invisible Patterns, which

48:26

is like, he's got a hundred of them,

48:28

but he just took Priceline from one billion

48:30

a year to 90 billion a year with

48:32

one question. He went to all the

48:34

hotels and said, do you ever have any empty

48:36

rooms? Do you want to film? Give them to

48:38

Priceline and boom, he went to 90 billion. One

48:40

question, some of you say, well, I'm not reading

48:43

your damn book. You're the one making all the

48:45

money. Now look, you go to Amazon

48:47

and buy this little baby and it costs

48:49

you $13. It is

48:52

a screaming as value you ever did. If it makes

48:54

you a billion dollars, you paid 13, the return

48:56

on the investment, the ROI, there's no

48:58

better return. By the way, people

49:01

say, well, your books cost too much. By

49:03

the way, the paper costs, you aren't

49:06

buying a book, you're buying information at

49:08

the book, not the paper, not the

49:11

meaning you're buying how you abstract it

49:13

and use it to have your candle

49:15

lit because you're not supposed to hide

49:17

your light under a bushel. There

49:20

is no better medium

49:22

in the world that has

49:25

more information in it,

49:28

bang for your buck than a book. There's

49:30

no question. It carries so much

49:33

information, more than a movie, more than

49:35

a documentary, more than just

49:37

one story. It's you're talking about

49:40

hundreds of, if not thousands of hours

49:42

of work that you've done and

49:44

condensed it for us to read in three

49:47

or four hours and you're just like,

49:49

oh, so the return on

49:51

time and an investment is insane.

49:54

That's what I found with books. I read a book a

49:57

week at least and constantly. in

50:00

putting books and books and information in. And

50:03

you're reading from masters, people who've walked

50:05

the path before. Why wouldn't you buy

50:08

a book like yours where

50:10

you obviously have had success in your life? Obviously

50:12

you know a couple of things. So then all you

50:14

just win lottery. I mean, this has all been work

50:17

over these last few years. And,

50:20

you know, for a price of 13, damn

50:22

a coffee some places in this country costs $13.

50:27

Exactly. So back to the first

50:29

question you asked about overcoming adversity.

50:31

So we interviewed 26 masters and

50:34

I meet this guy inadvertently. I'm

50:37

selling 15 million books a year and I'm rocking

50:40

and Charlie Tranis Jones who's a great friend and

50:42

a speaker and owned a publishing

50:44

company and took all the stuff public domain books

50:46

and made a hundred million dollars by

50:48

just writing a forward to books that are out

50:50

of print and brought back like, you

50:52

know, James Almond and all that. And

50:54

he calls me up and he says, hey look, you've

50:56

got to write the forward to this guy's book. This

50:58

is the most important book you ever wrote, read. And

51:01

I go, Charlie, I'm really busy. You don't understand what

51:03

it's like to sell 15 million books and do media

51:05

and do 20 shows a month and stuff. It just

51:07

really, I have a hard time

51:09

to breathe. He said, look, you and I are best friends. I helped

51:11

you when you began, you're gonna help this guy. I said, okay, he

51:13

sent me this book, a guy I never heard of, Jim

51:16

Stovall. I don't know if you know the name of

51:18

you. We'll know it in a second. Jim Stovall had

51:20

written a book called The Ultimate Gift. Well, I read

51:22

it and it was a wow. I

51:24

immediately wrote the forward and I wrote the afterward and I wrote the

51:26

back cover and I said, this book is so

51:29

clear, it has to be a movie. And

51:32

now let me go into his story. So, and then

51:34

I'll tell you why that's so important. So

51:36

Stovall is big,

51:39

strong, bigger than I am stronger,

51:41

amazingly strong and he's trained his whole life

51:43

to be an NFL guy, gets recruited to

51:45

the NFL, goes and takes

51:47

some medical tests to the doctor, comes back and said, kid,

51:49

this is the worst news I've ever given anyone six months.

51:52

Now you're gonna be permanently and forever blind. You're

51:54

reversible. Well, sure enough, he goes blind.

51:56

He lives a little nine by 12 room. He's

51:58

got his radio, his TV, his TV. and his telephone and

52:01

he's bitching, moaning and complaining, which, you know,

52:03

he just got in a jag. His mother

52:05

said, Jimmy, you're going to go down to

52:07

the blind meeting, see if they can get you out of it.

52:09

It was an echo chamber of negativity, but he sits next to

52:11

this woman who ended up becoming

52:13

his partner, Kathy, and he says, you know,

52:15

I used to love to watch TV and somebody

52:18

on a narrate when somebody throws a white book

52:20

or screeching tires, what's happening? Cause a blind guy

52:22

can't see it, right? Now mine's 87% visual. She

52:26

hits him in the rib. She's a court

52:28

stenographer, Kathy, and says, Jimmy,

52:31

you and I are somebody, we can do something. Well,

52:33

long story short, they start with narrative TV. 14

52:36

million viewers pay $10 a month to

52:38

have TV narrated around the world, which because you're sighted,

52:40

you wouldn't buy it, right? I mean, you don't need

52:43

it, but it just, it exploded.

52:45

It made his life. Then he writes his

52:47

book, The Ultimate Gift. So then

52:49

I interview him for our book and he says, look, you

52:52

wrote the Ford and you wrote that it should be a

52:54

movie and you're like E.F. Hutton when Mark Victor Hansen talks

52:56

to the world, listen, he said, now I've

52:58

made a hundred million dollars on movies that

53:01

I can't see. And I'm making

53:03

money on 50 books that I write that I can't

53:06

read. I mean, he's a colossal mind. Don't

53:08

miss it. He, when I called Jim, he's pure

53:10

wisdom. And I only met him live a couple

53:12

months ago. He invited us out to his house in

53:14

Tulsa, Oklahoma. We went, it

53:17

was a Vulcan mind meld

53:19

bonding. I mean, not that I'm working with him,

53:21

it just were friends and I've read all

53:23

of his books. He reads all of ours and

53:25

we'd endorse each other and do anything for each

53:27

other. I mean, he just is a genius. But

53:30

the point is you can't

53:32

have a bigger adversity than going

53:34

absolutely slammed on blind. And

53:36

why did God make them blind? So he could

53:38

create narrative TV. Why did God make them blind?

53:40

So he found out that his unique talent, back

53:42

to what I said in the beginning, his unique

53:44

talent was he has the ability to write. He

53:46

has the ability to make movies. And then when

53:48

my wife is ready to make this movie on

53:52

the fable of Michaela, which is a classic

53:54

story, sort of like. We'll

53:57

be right back after a word from our sponsor.

54:00

There are parts, and then

54:02

there are B-Pro Auto Parts. Parts

54:06

built for every vehicle. Parts

54:08

built to fit and function. Parts

54:11

that are refining how we drive and

54:13

redefining the category. Because

54:15

every vehicle is a sum of its parts.

54:18

So do yourself a favor and put B-Pro

54:20

Auto Parts on the vehicles you service. Parts

54:23

now, parts into the future. Welcome

54:26

to the new aftermarket. And

54:35

now back to the show. Everything

54:39

that we don't have any fables in America. My

54:41

wife is a fableist and the first 40 pages

54:44

on that. Now we've expanded it to the movie called

54:46

the Fable of Michaela, which as I said, we'll make

54:48

it at Malta with pure flicks,

54:50

which had the number two, one to the top

54:52

10 movies. A God's not dead

54:54

and others too,

54:56

which are magnificent, magnificent movies. Anyhow, and

54:59

clean and no profanity, nothing stupid in

55:01

them. It just, it's amazing, but we

55:03

call up Jim and he,

55:05

you know, he has to narrow it, listen to everything

55:08

at five times a speed, reads a book a day.

55:10

Just a giant of a

55:12

spirit and says, okay. He

55:14

says, Crystal, what you got to do to finish this

55:16

quickly is just let the spirit of Michaela back the

55:18

soul. The soul of Michaela exists. The

55:21

fabric of soul back to what I said is bigger

55:23

than you are. It doesn't

55:25

matter whether it's Carly, Dr. Carly Young, John

55:28

synchronicity or anything. There's a new sphere. There's

55:30

an extra metabolic. It has all information of

55:32

all time and all of us can tap

55:34

it, but you've got to get out of

55:36

your little you into the big spiritual you,

55:39

the divine, the bigger soul you. That's why

55:41

this is solely your up leveling and

55:44

Michaela story has been pouring through my

55:46

wife and obviously I read them

55:48

and, you know, people say, well, you're just

55:51

quoting her because she's your wife. No, no,

55:53

she happens to be a genius. She's

55:56

found her unique talent, her and everyone

55:58

that's got one. some people that you

56:01

need garbage creators. So

56:03

go ahead. So let me ask

56:05

you this, cause you've said this a

56:07

few times in our conversation of connecting

56:09

to our soul self, are to get

56:11

into the infinite of our soul, which

56:13

is a wealthy, it's healthy, it's

56:18

all these things. But

56:20

I know a lot of people, myself included at

56:22

a certain point in my life, where there is

56:24

so much, for lack

56:26

of a better word, crap, mud, layers

56:29

of stuff that we have built up

56:32

over the course of our life. It's

56:35

hard to, like, if you have a layer

56:37

of mud, it's hard to see the sun

56:39

above the layer and you can't even see

56:41

the light. So a lot of times when

56:43

you're saying like, oh, you have to connect

56:45

to your higher soul, there's so much crap

56:47

that we have to get through to get

56:49

to that level. What advice do you have

56:52

for people who have all these layers, these

56:54

thoughts, these stories, if they told themselves to

56:56

get through that so they can see a

56:58

crack of light and then start to touch

57:00

what you and I have touched in our

57:02

lives? I

57:04

love that question. Well, first of all, let's just go

57:06

to the crap and then I'll show you the seven

57:08

ways to overcome it. The crap, it

57:11

turns a crap, turns into compost, compost

57:13

turns into fertilizer, fertilizer turns into- Love

57:15

that. And that's what we've said

57:17

in the social, I'm

57:20

gonna come up with a new cliche, as

57:22

you know, I write at least an affirmation a day, but

57:26

I want to turn crap into treasure, but I

57:28

want to make it alliterative and rhyming and trinity.

57:31

I'll do it maybe before the end of the show.

57:33

I don't have it plugged in yet. In

57:36

our book, Ask the Bridge of Regrieves, Jesse,

57:38

after the fable, the first thing we talk about is

57:41

the seven roadblocks of fear. And that's what the crap

57:43

is. First, and all of us have

57:45

some of them, some of the time almost, some

57:47

of us have all of them all of the

57:49

time. And if you really get seven out of

57:51

seven, it's suicidal. And right now we have 300

57:53

suicides a day in America. That

57:55

are unnecessary. And it's

57:58

just negligent care. of the

58:00

mind. I'm not besmirching anyone. I'm

58:02

just saying, hey, wait a second. If

58:04

you'll read our book and go through the seven roadblocks,

58:07

starting with a sense of worthiness and you read

58:09

the Bob Proctor story and said, he felt disenchanted,

58:11

and Bob and I have owned two companies together.

58:13

If you'll read the naiveté story, which is,

58:16

I'm gonna abbreviate it down to a sentence,

58:18

if that's possible, but my

58:20

wife had a housekeeper who

58:22

brought a fruit in the house and

58:26

she'd never had it and said, wow, this is amazing. And

58:28

I've been around the world and I never saw this fruit.

58:30

Where the fruit from it? And it's a mango.

58:36

I said, oh my gosh, that's my new favorite fruit.

58:38

I mean, we just had mango melons, which I didn't

58:40

know existed that I bought the other day at the

58:42

grocery store. Anyhow, she

58:45

said, where'd you get us at? At the grocery

58:47

store. Well, if you don't know what you're looking

58:49

at or looking for, you can't see it because

58:51

you got to seek and find. That's part of

58:53

soul's work, right? Because ASK to

58:55

G-E-T, well, ask, seek, and

58:59

no, knock. But then

59:01

my wife came up with this affirmation, get every

59:04

treasure. Because all the treasures are there. If

59:06

you get through the seven roadblocks and you

59:08

read somebody else's roadblock and you go, oh,

59:11

that's mine. So we said already one worthiness.

59:13

We said, naivete, excuseology.

59:16

Now my older brother had excuses for

59:19

everything. I'm taking him to the airport

59:21

here in Phoenix. He'd been playing around

59:23

and he was a lot older than

59:25

me. And I said, do you need any

59:27

help going through the airport? He said, I've traveled a quarter million miles

59:29

a year for the last 20 or 30 years. Traveled

59:32

7 million air miles, got every card from

59:34

everybody. And he said, no, no,

59:36

no, I know it. But his wife had just died.

59:39

And I didn't understand what had happened that he didn't

59:41

know airport protocol. And he ended up in the airport

59:43

13 hours because his excuse was, I'm

59:45

smart. I'm really wise. I don't need to ask

59:47

anyone how to get to a gate. Didn't dawn

59:49

on me that he didn't know how to get

59:51

to a dang airline gate. And

59:54

later that day, his daughter calls up and says, didn't

59:56

you hear? Hear what? The

59:59

dad's still in the airport. I said hell if he's

1:00:01

in the airport, I only live 10 minutes away. I'd

1:00:03

go pick him up, take him back to the house,

1:00:05

and he'd get another plane. Next time I'll hold his

1:00:07

little hand and walk him. I mean he was a

1:00:10

big adult man, but you know, and he wasted part

1:00:12

of his life, got in at three in the morning

1:00:14

because, and then he got sick with pneumonia, which is

1:00:16

tragic, all because he had excuses. I know enough to

1:00:19

get around the airport. I don't have to tell my

1:00:21

little brother who I've always coached him. I'm not getting,

1:00:23

and he got excuses. I wrote down

1:00:25

three reasons in the book how to get

1:00:27

over that. Okay, next one is fear. All

1:00:30

of us get crippled by different kinds of fear

1:00:33

until you overcome them, and

1:00:35

fear is false evidence appearing

1:00:37

as real, right? And the

1:00:39

trouble is you're here to overcome your fears,

1:00:41

but we all got to work on our

1:00:43

fears, because if your full fear is faith

1:00:45

in the wrong direction, it's a one-way elevator

1:00:47

going down, whereas faith, the

1:00:49

apostle Paul said, is

1:00:52

substance of

1:00:54

things hoped for, and

1:00:57

things not seen. Substance. This

1:00:59

book was substance. I knew that we were

1:01:01

going to sell a million and a half

1:01:04

before we sold one, right? That's substance,

1:01:06

that's mental stuff, that's imagination, that's

1:01:08

intuition, that is soul work. I

1:01:10

said, you know, God help me do

1:01:12

this, and every night we pray, I'm thankful,

1:01:18

I am thankful and grateful that I'm selling a million and

1:01:20

a half in a year and a half, and by

1:01:22

December 25th, 1994, we came out June

1:01:24

28th, 1993, and Jack signed it, I signed it, we got a

1:01:31

publisher to sign it, publisher went, this

1:01:34

kid is so nuts that he thinks this little three

1:01:36

by five card that he reads four times a day

1:01:38

like Andrew Carnegie Red become the richest fan in the

1:01:40

world is going to change the world. Well,

1:01:42

you know, suddenly he's got 168 people working three shifts a

1:01:45

day to live up to what I had

1:01:47

expected, because I wrote 25 year goals. Most

1:01:49

feel, like I said, have what's after lunch

1:01:51

is my biggest goal. That's not a good

1:01:54

goal. Your goal is a dreamy

1:01:56

destination. It's heartfelt, back to feeling

1:01:58

nature, the first thing you ask, about

1:02:01

with a destination, but I'm saying you

1:02:03

got to have a multiplicity of destination,

1:02:05

multiple sources. So you got an unworthiness,

1:02:08

you got naivete, you got exqueusology, you

1:02:10

got fear, you got disconnectedness. If

1:02:12

you ask any kid, and you know, we have

1:02:14

teenage grandkids, this is unconnected,

1:02:17

I am on Instagram.

1:02:19

No, you ain't. Like,

1:02:22

in a couple days, we got our whole family

1:02:24

meeting, and nobody gets to have their phones out

1:02:27

during a tele by any of the meals that

1:02:29

we're having. We'll have 50 family members to get

1:02:31

we're in Sedona. You

1:02:33

know, it just three generations of family and

1:02:35

the rule is no phones, right? Because it

1:02:37

interrupts, it disconnects, it doesn't connect. Now there's

1:02:39

a level that it connects, but and we

1:02:42

talked about that. So you got all these

1:02:44

seven things that are either working for you

1:02:46

or against you. And what we're teaching is

1:02:48

if you read that second chapter, go over

1:02:50

one at a time with somebody else, you

1:02:53

take it and you visualize it from being

1:02:55

big, the fear that's going to get Alex

1:02:57

to the fear that's nothing that you make

1:02:59

it minuscule and you just

1:03:01

go like this in quantum physics and

1:03:04

blow it away. You say, well,

1:03:06

I could do that. That's,

1:03:09

that's why people listen to me and read

1:03:11

my books. Because I make it, I make

1:03:13

the complex simple or at least I think

1:03:15

that simple. You did you crunch it, but

1:03:18

you crunching in visualization, which is your inner

1:03:20

eye. And the people you got behind

1:03:22

you would teach it to your third eye, which it

1:03:24

doesn't matter. All spiritual systems come up with the same

1:03:26

stuff. But like the book you got right there, it

1:03:28

says you've got to be awake. I

1:03:31

don't know, I'm not familiar with

1:03:33

that guy, but it's Yogananda. Yeah,

1:03:35

of course. When Jack and

1:03:37

I got an award from at the Maharishi University,

1:03:39

and we're told not to talk about Yogananda.

1:03:41

And I lived in India, I just didn't

1:03:44

see that picture of him ever anyhow. And

1:03:46

he said, Yogananda said, you ought to sit your goals for

1:03:48

1000 years. How many of you have raised your hand? Jack

1:03:51

said, Mark, and I do, you know, because why

1:03:54

not set 1000 year goals? Why

1:03:56

not? Absolutely. Now, one of the Americans,

1:04:00

dumb ass Americans. And by the way, I love

1:04:02

and I'm very patriotic from here, but we gotta

1:04:04

get bigger goals, better goals, goals

1:04:06

with ISIS. We used to have big goals. We

1:04:09

used to have, at the beginning of the 19th century, we

1:04:12

had huge monstrous goals and go to the man to the

1:04:14

moon and all these kinds of things. I

1:04:17

agree with you. Now, everything that you just said in

1:04:19

regards to breaking through

1:04:22

all those seven barriers and getting through

1:04:24

that mud, many

1:04:26

of us do start to better ourselves and

1:04:29

many of us do start to see differences

1:04:31

in our lives. But the

1:04:33

people around us, we'll

1:04:36

be right back after a word from our

1:04:38

sponsor. There are parts and

1:04:40

then there are B Pro Auto Parts.

1:04:44

Parts built for every vehicle, parts

1:04:47

built to fit and function, parts

1:04:50

that are refining how we drive and

1:04:52

redefining the category because

1:04:54

every vehicle is a sum of its parts.

1:04:57

So do yourself a favor and put B Pro

1:04:59

Auto Parts on the vehicles you service. Parts

1:05:02

now, parts into the future. Welcome

1:05:05

to the new aftermarket. And

1:05:14

now back to the show. Have

1:05:18

a lot, it's a lot of times it's the crab

1:05:20

in the bucket mentality where they're like, no,

1:05:22

no, no, no, no, no. You're not the person I

1:05:25

married. You're not the person who I grew up with.

1:05:28

You're not the friend I had.

1:05:30

You're not the coworker. You're changing

1:05:32

and your change, I

1:05:34

feel very insecure about your change because if

1:05:36

you're changing, maybe I should be changing. So

1:05:38

I'm gonna try to bring you down because

1:05:40

I'm scared, it all goes back down to

1:05:42

fear. How do you

1:05:44

deal with people around you

1:05:47

not supporting your growth, your

1:05:49

expansion into spirit,

1:05:51

into soul, into a greater awareness

1:05:53

and consciousness? Great question. Two

1:05:56

things I'm flashing on. I've never been asked that question before.

1:05:58

So it's a great question for me. because

1:06:00

it pushes the edge of my mental envelope, like a

1:06:03

lot of what you've done today. I

1:06:05

love the soil. Number one

1:06:07

is get them to read, ask with you and go over it.

1:06:09

What happens is they're going to find

1:06:12

out what's their self limiting belief. What

1:06:14

is our negative self fulfilling prophecy? Now

1:06:16

you've either you've only got two choices, right? The law

1:06:18

of polarity says you're either positive or negative. And most

1:06:21

people are so negative, they don't know they're negative. And

1:06:23

so what I'm teaching people, because I went bankrupt because

1:06:25

I was reading all the bad news fit to print

1:06:28

in New York Times. So I was living in New

1:06:30

York, and I'm smart, I got to read the New

1:06:32

York Times. Well, it only feels bad news. 98%

1:06:34

of what it does, according to every research is

1:06:36

negative. Why would you pull that

1:06:39

in your mind? Right? Maybe review

1:06:41

it once a week or something, but not

1:06:43

every day for an hour. This is like,

1:06:45

you want to destroy yourself. You only got

1:06:47

one mind, one brain, one soul in this

1:06:50

incarnation. Now I don't know. I

1:06:53

believe that there are multiple levels and all

1:06:55

that. And I'm sure you do too. So

1:06:58

let's not, you know, Christ said my house

1:07:00

has many, the real word in Aramaic is

1:07:02

dimensions. And I studied Aramaic with the world's

1:07:04

greatest Aramaic scholar, Roccoerica. But my house has

1:07:07

many dimensions, right? We call it rooms in

1:07:09

America because people don't know what dimensionality is.

1:07:12

And that's too bad. It limits, but

1:07:14

on your show that people aren't limited. So if

1:07:16

your soul has many dimensions, we got to make

1:07:18

sure that we don't get locked into a dimension

1:07:20

that is self-defeating. And

1:07:23

that's what I'm saying. So let's come

1:07:25

over, overcome those seven levels of self-defeat

1:07:27

and let's go into going into the

1:07:29

higher, better, more extraordinary self because that's

1:07:32

where I am right now. I'm telling you that

1:07:34

opportunity is infinite. You said it infinite a minute

1:07:36

ago. Soul is infinite. Now, if you're

1:07:39

made in the image of the

1:07:41

infinite, then guess what, ladies and gentlemen,

1:07:43

you're infinite. You ponder that.

1:07:45

And that's why I said go to thebookask.com

1:07:48

and we give you free and there's

1:07:50

got to get the change to take

1:07:52

off the secret affirmations that'll make you

1:07:55

rich. It's just one of the coolest

1:07:57

pictures we've ever done on that. But

1:07:59

those affirmations are. that you are infinite.

1:08:01

Once you start to breathe in, I

1:08:03

have infinite money available, infinite resource available,

1:08:05

infinite talent available, infinite skills available, infinite

1:08:07

abilities, and I don't even know. I've

1:08:09

got infinitely, number two, the white people.

1:08:11

You change some of the people that

1:08:13

you hang with that are the right

1:08:15

people that can get the right results

1:08:17

right here, right now. But it all

1:08:20

comes out of one simple thing. You

1:08:22

know how to ASK. Most

1:08:24

people have never gotten their ass in

1:08:26

gear. Well, I

1:08:28

got a new car, Alex. And

1:08:31

I got a car like all the best neighbors know. It's leased,

1:08:34

and it's leased on a loan that they're gonna call it

1:08:36

back if I don't pay any money. And if I lose

1:08:38

my job, I'm gonna lose my

1:08:40

ass and my assets. No, no, no,

1:08:42

no, no. Learn how

1:08:45

to ask, because if you learn how to ask, you

1:08:47

become the emperor of your soul. You are

1:08:49

here to take dominion over

1:08:51

your soul, not let the world take

1:08:53

it and crush you. Because the world,

1:08:55

what you said is those guys that

1:08:58

are pulling you down, right? They're pulling

1:09:00

you down because they want everyone to

1:09:02

be equal. There's no equality. There's one

1:09:04

level of equality. Equality, equal

1:09:06

opportunity comes out of equal opportunity of

1:09:08

one thing that no one mentioned as

1:09:11

good as Jefferson and Franklin were.

1:09:15

They didn't say equality of competence.

1:09:18

I've made myself exceedingly competent in books, but

1:09:20

it took a lot of work. I mean,

1:09:22

I felt exceedingly competent at marketing, but it's

1:09:24

a redoable path. It's something all of us

1:09:26

can learn because it's

1:09:28

abstract. Marketing is an abstract. It's

1:09:31

imaginal and everybody's got an

1:09:33

imagination and you got it pushed out of

1:09:36

you in fourth grade, fifth grade, high school,

1:09:38

college, military, or business. They said, you just

1:09:40

do your work and get your nose clean

1:09:42

and keep your nose to the grindstone. You

1:09:45

don't have any nose in your grindstone. You're

1:09:47

here thinking, I can see your mental

1:09:49

wheels going at full tilt boogie and I hope the people

1:09:52

who are watching it are going, I

1:09:54

don't know, have I got a list of this? Dang, handsome, I got

1:09:56

a list to it twice, but I'm not sure what he said. stuff

1:10:00

available. So after the studies that I've

1:10:02

done over the years, you know, from

1:10:04

spiritual masters who've walked the earth, many

1:10:07

of them are, you know, are free

1:10:09

of the good opinion of others, because

1:10:12

they have a truth inside them. They

1:10:14

have, they understand something at a level

1:10:16

within themselves that nothing outside of them

1:10:18

is going to deter them differently. And

1:10:20

that's, I think, the place where we

1:10:22

all have to get to in our

1:10:24

own lives. And it's, you know, when

1:10:26

it's friends is one thing, but when

1:10:28

it's family members, when it's a spouse,

1:10:30

I've seen that happen so many times

1:10:32

when the spouse is just not on

1:10:34

board with you. Like, you know, if

1:10:36

you're, if let's say you both go

1:10:38

into the relationship heavy, overweight,

1:10:40

and one of you loses a whole lot of

1:10:42

weight, that's a tough

1:10:44

scenario to be in because you're like, no,

1:10:47

I'm bettering myself, but she doesn't, or he

1:10:49

doesn't want to go along for that ride

1:10:51

against that one and one meet the power

1:10:53

of 11, as you've been saying. So

1:10:56

I think that's something that we need to kind of,

1:10:58

you know, really understand about ourselves.

1:11:00

Like when we understand where we're going,

1:11:03

and what we're doing, we have to be

1:11:05

free of the good opinions of others. Would

1:11:07

you agree? Right. Because

1:11:10

what you think of me is none of my business,

1:11:12

the book we did in Reverend Ike, he said two

1:11:14

things, there's only two opinions that matter yours, God's

1:11:17

that's it. That's it. So the spouse decides

1:11:19

not to lose a weight, which is by

1:11:21

the way, I mean, she or he in

1:11:23

either case, is going to self

1:11:26

disintegrate the spoon. My

1:11:28

wife owns a company called skinny life and

1:11:30

did a book called skinny life. And we

1:11:33

even won a, and it was paid for

1:11:35

by Nestle's because they wanted to use it.

1:11:37

We wrote down every fat because if you're

1:11:39

going to take something like in the books,

1:11:41

when somebody does a book with us, we

1:11:44

said, take out a trademark, take out a

1:11:46

registration and we teach the whole IP, intellectual

1:11:48

property. And like I told 150, I'm the

1:11:50

biggest license guy in books ever. I

1:11:53

did a billion dollars worth of licensing. Like last

1:11:55

year we sold $157 million with the dog food

1:11:58

and we get 15%. Is

1:12:00

this the chicken soup for the soul dog food and

1:12:02

casserole? Chicken soup for the soul dog food. I've seen

1:12:04

it. I've purchased it. Yeah.

1:12:07

And there's little books in there and

1:12:09

all that every time. So the point

1:12:11

is, it's a great business. And nobody

1:12:13

saw it. Like, one weekend,

1:12:15

I'd read Steven Spielberg's book, because I want

1:12:18

to make movies, of course, and George Lucas's.

1:12:20

And it made an old

1:12:22

movie that you'll remember when you were a

1:12:24

kid, E.T. Call Home, right? And they

1:12:27

made 800 million in E.T. But they made a billion and

1:12:29

a half of licensing. And I went into Jack and I

1:12:31

said, whoa, brother, billion and a

1:12:33

half. We're going to be licensing. He

1:12:35

said, what do you know? I said nothing, but

1:12:37

I said one year I'm going to master it.

1:12:40

But nobody's ever tried it in books. And we

1:12:42

got 100 licenses like greeting cards and questions, all

1:12:44

kinds of cool stuff that I did. But, you

1:12:46

know, 15 percent. It's

1:12:49

a killer, clean business. And back to what

1:12:51

you said early, just so you know, I'm listening to

1:12:53

you at intense levels. You're either in a

1:12:56

dollar ability economy where you're getting paid a dollar

1:12:58

for your service. Now, I don't care if you

1:13:01

can be twenty dollars or twenty thousand dollars an

1:13:03

hour. Times two. You're owned by the man, so

1:13:05

to speak, or the woman or the company or

1:13:07

the corporation. Right. Or you're

1:13:10

in a results oriented economy, which is a

1:13:12

think economy. That's why Napoleon think you were

1:13:14

rich and wrote us out of the depression.

1:13:16

He wrote all the fireside chats for FDR.

1:13:19

Right. Franklin Delano Roosevelt. And that

1:13:21

in 1937 published Think You Were Rich

1:13:23

and it needed so much. Now it's

1:13:25

hundreds of millions and because he didn't lock

1:13:27

in at his intellectual property very well, I'm

1:13:29

sorry to say. Exactly.

1:13:32

And it's again so

1:13:34

fascinating. Just so you know,

1:13:36

about licensing, I had a friend of mine who's an animator

1:13:38

at Disney and one day this is a story

1:13:40

you're really going to love. He

1:13:43

came in and he they said, oh, we

1:13:45

want you guys to see where we're making

1:13:47

our money with the animated films. So they

1:13:49

took every animated film from Snow White all

1:13:52

the way to current day. And they broke down where

1:13:54

they're making their money with it, with it. Well,

1:13:57

I love that if you've got a copy. I don't know. It

1:13:59

was just it was. personal thing inside, but he did

1:14:01

tell me, he's like, yeah, you know, there's a lad

1:14:03

and it was three quadrants. It was theatrical.

1:14:06

It was home box office and there

1:14:08

was merchandising. And it was

1:14:10

always generally third, third, a third, a third

1:14:12

kind of thing. Then they got to

1:14:15

frozen. And

1:14:17

frozen, it was like

1:14:19

10% theatrical 10% home video, and

1:14:23

80% merchandising. And

1:14:29

he goes, Alex, do you know how

1:14:31

much we made with the dresses, Elsa

1:14:33

and Elsa and Anna dresses that

1:14:35

my little girls bought like two or three of

1:14:38

them alone. When they because that was when they

1:14:40

were coming up. And he goes, the

1:14:42

first year we made a billion on

1:14:44

the dresses alone. We'll

1:14:48

be right back after a word from our

1:14:50

sponsor. There are parts. And

1:14:52

then there are B pro auto parts.

1:14:56

Parts built for every vehicle parts

1:14:59

built to fit and function parts

1:15:02

that are refining how we drive and

1:15:04

redefining the category. Because

1:15:06

every vehicle is a sum of its parts.

1:15:09

So do yourself a favor and put B pro

1:15:11

auto parts on the vehicles you service parts

1:15:14

now parts into the future. Welcome

1:15:17

to the new aftermarket. And

1:15:26

now back to the show. Now

1:15:30

and I was like, and that's when I

1:15:32

wrote my book, The Rise of the Film Entrepreneur and

1:15:34

how to create money with outside of

1:15:36

the studio system outside of the general

1:15:38

way. Because I was like, this is

1:15:41

the model that independent filmmakers need to

1:15:43

use. Because you can't play the game

1:15:45

as these big giant conglomerates you and

1:15:47

out of all the studios in

1:15:50

Hollywood. The only one that's got it really figured

1:15:52

out is Disney because that's why they're the biggest

1:15:54

because they bought IP they have licensing,

1:15:57

they have Marvel, they have Star Wars

1:15:59

they own The Muppets,

1:16:01

they own freaking everything. And

1:16:03

it's all about licensing and this and that.

1:16:05

So it's just a fascinating story on how

1:16:07

business works and how to think about it,

1:16:09

but they just

1:16:12

license away. And George Lucas made

1:16:14

billions of dollars by licensing, not

1:16:17

even creating products, licensing products. So

1:16:19

it's something to really think about

1:16:22

if you're into the business side of this conversation,

1:16:25

it's a way to generate tremendous amount of

1:16:27

revenue cleanly, evenly,

1:16:30

ethically, and honestly,

1:16:33

easily, much easier than having to go out and

1:16:35

work for time for money.

1:16:37

Would you agree, sir? I think you will. Yeah,

1:16:40

and trading time for money is like a lose-lose.

1:16:42

You gotta start there, but you gotta get past

1:16:44

that. Just because you hit frozen, as

1:16:47

I've got grand twins, we got six grandkids

1:16:49

and we'll probably have 12 before it's over,

1:16:51

but our little grand twins, when frozen was

1:16:53

on, they both went up, the little boy

1:16:55

and little girl, and they

1:16:57

held the screen. Now,

1:17:00

when my little daughter was a little, before

1:17:02

that, E.T. was in she watched E.T. 200 times, and

1:17:05

of course we bought all that paraphernalia because I

1:17:08

had money. And now I see the same thing.

1:17:10

I didn't know they did a billion dollars in

1:17:12

dresses, but these are what I've been telling people

1:17:14

is that, look, when you write a book with

1:17:16

markfictransinlibrary.com, you own

1:17:18

the stuff, but we own the licensing with you

1:17:20

because we're gonna try to take it to the

1:17:23

moon because my

1:17:25

estate attorney is the same one who did

1:17:27

El Frank Baum, right? Wizard Oz. Wizard

1:17:30

Oz, he's been dead 150 years and

1:17:33

he still is a state and his heirs make

1:17:36

150 million a year selling costumes

1:17:38

for Halloween and stuff. But

1:17:40

isn't that public domain at this point? No,

1:17:43

no, because they were smart. Remember what I said.

1:17:46

Bingo Rish and Pulling Hill, they didn't understand some

1:17:48

of the law. The law is you can redo

1:17:50

it every 17 years, and

1:17:52

the way you do it is you change some of the words

1:17:54

and redo it and rewrite it. So

1:17:57

every 17 years, Wizard Oz has just got

1:17:59

these little. really

1:18:01

and that and that's and then just a little like

1:18:04

you know let's change a couple words here and there

1:18:06

and then just republish it.

1:18:08

It's a new

1:18:10

book. Son of a... and then all of a sudden That's

1:18:13

why you know a lot of people say well look

1:18:16

you're trying to sell me this expensive seminar where

1:18:18

you charge a thousand dollars three days I

1:18:21

don't need that I can just watch your

1:18:23

name. No no no if you come you're

1:18:25

gonna hear a little thing like that that

1:18:27

one thing will make you a millionaire or

1:18:29

a billionaire or a billionaire right because if

1:18:32

you don't know you don't know and you

1:18:34

and everyone says well I listen to my lawyer

1:18:36

well how rich is your damn lawyer and if

1:18:38

you're a lawyer an estate lawyer is he an

1:18:40

IP lawyer how I got six lawyers how many

1:18:42

lawyers have you got you may not have the

1:18:45

right and by the way we're doing

1:18:47

books with the we just did a book the

1:18:49

richest lawyer in America has six thousand five hundred

1:18:51

lawyers working for him if you look at Arctic

1:18:53

Dance and Library the books called the goose because

1:18:56

when he flew in at his golf stream and

1:18:59

took us to dinner and I said Fred Penny is

1:19:01

his name and I said you are

1:19:03

the golden goose brother you are the king of

1:19:05

it and so the books got a giant gold

1:19:07

egg on the cover and I said you're the

1:19:10

king of rain makers I never heard of anyone

1:19:12

like you and he said well you

1:19:14

know he showed me how he started

1:19:17

and I said well that guy and I were best

1:19:19

friends I mean I worked for him a ton

1:19:21

of times Paul J. Meyer and he

1:19:23

said well Paul J. Meyer had a formula but

1:19:25

I made the formula better that's that whole thing

1:19:27

of a candle lit better light in the second

1:19:29

I mean the name of that book his

1:19:32

book is called the goose Fred

1:19:34

pennies book is called the goose because he is

1:19:36

the goose it's made more attorneys rich than anyone

1:19:38

so six thousand five hundred work with him and

1:19:41

when he picks up an attorney and wants a

1:19:43

new attorney he has them fly in or jet

1:19:45

to wherever they want to go and by the

1:19:47

time that's over they all go kind of

1:19:49

making 200,000 alone if I work

1:19:52

with him I make a million years this would be nuts not

1:19:54

to work with Fred pennies wow

1:19:56

man that's fascinating wait what does

1:19:59

he do he's dealing intellectual property

1:20:01

and look there's four

1:20:03

basic kinds of capital. There's financial

1:20:05

capital and that's nice. There's relationship

1:20:08

capital which is what he's dealing with.

1:20:11

There's passionate purpose of those capitals which is

1:20:13

what he really has which controls the relationship

1:20:15

because he knows where he wants to go.

1:20:17

So somebody that has a lesser dream has

1:20:20

to go to his dream. That's why I'm

1:20:22

saying you got to spend more time

1:20:24

in your goals. You got to spend more

1:20:26

time writing your own 25-year plan. You got

1:20:28

to understand because the freedoms are you want

1:20:30

to have time freedom which comes

1:20:32

out of having money freedom which comes

1:20:34

out of having relationship freedom which

1:20:36

comes out of having passionate purposeful freedom

1:20:39

that's going to make you happy. Let

1:20:41

me talk about that one. That's what

1:20:43

this whole book spot. If you

1:20:45

are not in your right livelihood you're

1:20:48

in a lose-lose and

1:20:50

you got out of a lose-lose. I got out

1:20:52

of a couple lose-loses right. I

1:20:55

hope everybody listening can see that I love

1:20:57

this. I'm smiling. I'm in joy. I wrote

1:20:59

down 267

1:21:01

things I needed my dear wife because I kept saying ask

1:21:03

her well what do I need and I wrote them

1:21:06

all down and they were impossible to give but then I

1:21:08

saw this vision of loveliness and

1:21:10

I call her the goddess of exquisiteness because

1:21:12

I wrote down she had to have a

1:21:14

great personality. She had to be slender.

1:21:17

She had to want to exercise every day. She wanted

1:21:19

to have a travel with me. She had to have

1:21:21

her own money because I was rich and I had

1:21:23

a bunch of women want to marry my wallet. Well,

1:21:25

hell no one's marrying my wallet. They

1:21:28

assume that rich guys are stupid. Some

1:21:30

guys are just stupid but you know

1:21:32

stupid is as stupid as Forrest. Well

1:21:37

do the opposite of that then smart is as

1:21:39

smart does right. Mark

1:21:41

it's been an absolute pleasure talking to you.

1:21:43

I'm going to ask you a few questions.

1:21:45

I ask all of my guests what is

1:21:48

your mission in this life? Well

1:21:52

the main mission now is to get everyone to

1:21:54

tell their story and put it in a book

1:21:56

and publish it by publishing house so we get

1:21:58

literature to go crazy. crazy because when my

1:22:00

kids were in elementary school at

1:22:03

Kaiser Elementary back in Newport Beach, California,

1:22:05

the principal who became our good friend said, hey, look,

1:22:08

we can't afford lockers. Can you help us? So I

1:22:10

bought $35,000 worth of lockers for

1:22:12

all the kids I thought. Government

1:22:15

at a lot of levels is stupid and they are inane and

1:22:17

don't make the right decision. So I said, well, I can help

1:22:19

I can do that. But we talked and

1:22:21

she said, What do you think? And I

1:22:23

said, let's just do a test. So we tested every kid

1:22:25

and the kids were broad spectrum.

1:22:28

We had Vietnamese, we had Hispanic, we

1:22:30

had Arabic, but we taught them to

1:22:32

write before they read and they would

1:22:34

read more. If you just teach them

1:22:36

to read, then they'll read whatever they're

1:22:38

forced to read. But once they write

1:22:40

inside decide to find their soul wisdom

1:22:43

and their soul purpose, it'll make them

1:22:45

happy. Every one of those kids

1:22:47

started getting straight A's at Kaiser. So I'm saying,

1:22:49

look, everybody's got a story to tell. And remember

1:22:51

my our line, our brand

1:22:54

asset is we bring people's story

1:22:56

to life, meaning, most 98% of

1:22:58

people are scared to write because

1:23:00

somebody's given them a red mark

1:23:02

in English, right? So we rewrite

1:23:04

it for them. We're ghost editors,

1:23:07

ghostwriters. And we predominant will do either

1:23:09

fiction or nonfiction with your book, if you can afford

1:23:11

it, we charge 29,900. But we say, look, fiction

1:23:15

sells 10,001. When we

1:23:17

need more books, we don't need less. And

1:23:19

we need better books, we don't need less. And everybody

1:23:22

that writes a book gets to people that nobody else

1:23:24

will get to. And

1:23:26

right now, since January, when we started

1:23:28

this, now, some of you are gonna be watching this way

1:23:30

in the future. So it won't make any sense. But in

1:23:32

the first nine months, we've already finished 88 books,

1:23:35

because I've got a team, because the

1:23:37

book industry is being compressed, thanks to

1:23:39

COVID confinement, Kekavrun. And you know that

1:23:41

I said, you're either depressed or expressed,

1:23:43

I want to help everybody express so

1:23:45

they can afford to work with us,

1:23:48

right? We're an equity publisher, but then you get 5050

1:23:50

on the book, nobody pays as high as we do.

1:23:53

So if an electronic book sells for $10, they get five,

1:23:55

we get five, it's a real simple thing. So you

1:23:57

do five into 30, you know, you sell 6000 books.

1:23:59

you're paid off. And we teach you how to do

1:24:02

that because everybody can I don't care if you are

1:24:04

inept and inarticulate, we can teach you enough to

1:24:07

get over your shyness and go out and do

1:24:09

it because I want everyone to wake up to

1:24:11

the divinity within them to back to what we

1:24:13

talked about your unique skill,

1:24:15

your unique ability. And the

1:24:17

only way you can do it is by expressing you can't,

1:24:20

by the way, I got to be careful here with all

1:24:22

the guys you got around you, their monks and all that

1:24:24

that stay in silence their whole life. Well, I

1:24:27

think there's the cycle I believe is you

1:24:29

got to do your meditation is quiet time,

1:24:31

but you also got to go use the

1:24:33

activity of sourcing and serving the universe. No,

1:24:36

no question. You get you can't just sit in

1:24:38

a cave for 50 years. That's not benefiting the

1:24:41

world and benefit benefiting humanity. You have to

1:24:43

do a balance of both. There's no question.

1:24:45

You got to be out there. And right

1:24:47

now humanity. So what happens is back

1:24:50

to your biggest question, my goal is to help make

1:24:52

100% of humanity

1:24:54

physically and economically, socially, spiritually and

1:24:56

relationally successful. Well, to do that,

1:25:00

I'm in the impact book business, right?

1:25:02

We're doing books like I told you with everybody that's

1:25:04

anybody. I mean, if a blind guy can write and

1:25:07

see stuff, nobody can see because many of eyes and cannot

1:25:09

see many of ears and can I hear we

1:25:12

have a little kid who did a book with us, Devin,

1:25:15

who we did the books called the garage.

1:25:17

When you look at our website, Mark, Vic,

1:25:19

Tanson, library.com. He comes up to Crystal and

1:25:21

I about four months ago, and

1:25:23

he's shaking. And he's, I said, what are you shaking

1:25:25

about? He said, I just heard you in your world's

1:25:27

best selling author, you intimidate. I said,

1:25:29

I couldn't intimidate somebody like you. I couldn't do

1:25:32

that. So he stopped shaking. And I said, what's

1:25:34

your story? He said, eight, I passed a real

1:25:36

estate test. I bought my first house for

1:25:38

$10,000 down owner carried back for

1:25:40

$1,000 of snow shoveling money

1:25:42

I had. And he said, now I

1:25:44

own 60 houses. I'm 14. I'm worth

1:25:46

$843,000. I said, you're what? What? Number

1:25:50

one, the last six weeks. back

1:26:00

to the show. That's

1:26:03

a good book. Because of course it is. As

1:26:05

a kid, I didn't know I could buy real

1:26:07

estate my own name. But there's

1:26:10

no law against it. So it's amazing. So everyone's

1:26:12

reading this book and go out and doing it.

1:26:14

And they're making more money that yesterday we dealt

1:26:16

with a kid that is 23. They're

1:26:19

supposed to be in jail for 20 years. His lawyer

1:26:21

turned him around, got him to read myself off action

1:26:23

stuff. So we met two weeks ago when we were

1:26:25

in Vegas at my wife's birthday party. And

1:26:27

I said, so how are you doing at 23?

1:26:30

So I make 80,000 a week. I'm doing roofs.

1:26:32

And he says, what I've done is we

1:26:34

fly drones, if I said it right,

1:26:38

drones over the house. And we see the roof so

1:26:40

bad and go to the knock and we send them

1:26:42

a show them a picture. Say, here's your house. Your

1:26:44

roof's caving in. We got a government program that will

1:26:46

pay for your roof if you'll let us do it.

1:26:48

And this kid's making 80,000 a week

1:26:50

with 20 kids working for him. And he's 23. And he was

1:26:52

supposed to be in jail for the next 20 years. And

1:26:55

somehow they lost the evidence because God needs this

1:26:57

kid to work. So we're doing his book. And

1:26:59

he said, you have the title for me because

1:27:02

I got a couple of Guinness Book Awards. I've sold

1:27:04

more books than anybody in better titles. They get a

1:27:06

sec. So I said, yeah, God

1:27:08

gave me your title last night. He said, what is

1:27:10

desire on fire? He

1:27:13

said, that's a great title. I said, that's who

1:27:15

you are, man. Your desire on fire. And

1:27:17

you're going to go help a lot more people. And

1:27:19

you've told me you want to speak like I do.

1:27:21

And he's showing me all of the

1:27:23

tapes. He's bought a mine and listened to my 38

1:27:26

sets of tapes. He said, you turned

1:27:28

me around. School is useless. But you got

1:27:30

me to figure out I could open up

1:27:32

my mind and my heart and my soul.

1:27:34

I said, no, school is useful. But you

1:27:36

got to have two educations, an academic education.

1:27:39

And then everybody's got to spend, I

1:27:41

believe, one hour a day in self-help

1:27:43

action books, tapes, videos, movies, and YouTube.

1:27:45

I don't care what your poison is,

1:27:47

but take it and whatever works for

1:27:49

you. Now, what

1:27:52

is your definition of a good life? A

1:27:56

good life is where you're having fulfillment and

1:27:58

fulfillment every day. every nanosecond because if you

1:28:00

have a happy minute, you have happy hours,

1:28:03

happy days, happy weeks, months, years, and

1:28:05

life. I have the most fulfilled life in the world.

1:28:07

And you say, well, all you do is sit in

1:28:09

a little cubbyhole and wait. No,

1:28:11

I've won the biggest awards in America, like

1:28:15

the equivalent Nobel Prize is the Ray Shawl Jure

1:28:17

Award. I got it in the Supreme Court. I

1:28:19

know most of the movie makers, money makers in

1:28:21

the world. I've been at dinner

1:28:23

privately with James Cameron, who did Titanic

1:28:26

and Avatar. I've climbed all the highest

1:28:28

mountains in America. Our

1:28:30

highest mountain is Whitney. I've climbed up to

1:28:33

the top in Kilimanjaro and Fuji and

1:28:36

Machu Picchu, which I totally love, very

1:28:38

high spiritual people in the head of high shaman,

1:28:41

saying, you are going to integrate the Condor and

1:28:43

the Eagle, which is our country in Latin America.

1:28:45

I said, I'm going to do that. That's

1:28:48

way cool. Anyhow, you got me, believer. So

1:28:51

what happened is I got lots of assignments, but

1:28:53

everybody has lots of assignments. If you're alive, your

1:28:55

assignments aren't done yet. Go

1:28:57

watch any of the NADs and near-death

1:28:59

experiences and show 20,000 of them on

1:29:01

YouTube now. Every one of them, they

1:29:03

died. Some of them died long hours

1:29:05

and came back because they were with

1:29:07

whatever their spiritual guy was, in most

1:29:10

cases because I'm Judeo-Christian. It

1:29:12

was Jesus or Moses. And the big guy

1:29:14

or God said, Bubba,

1:29:16

your life's not done. You go back.

1:29:18

I said, no, no, no, I like it here because

1:29:21

you get out of the electromagnetic spectrum. Ours is we

1:29:23

see 1% of reality. It's

1:29:25

not even 99% of reality that we

1:29:27

can't see. You go to

1:29:30

the other side, you could see it all.

1:29:32

The pictures, the colors are brighter, the songs

1:29:34

and music's better. Butterflies are everywhere, rainbows. The

1:29:36

point is we are in

1:29:38

a university called life here on Earth,

1:29:40

and it's for our soul, S-O-U-L

1:29:43

development, not our S-O-L development. We're not

1:29:45

trying to be a soul under your

1:29:47

foot. You're trying to be a full

1:29:49

functioning soul that's a no limit soul, which

1:29:52

is what you and I are talking about here throughout

1:29:54

and had fun doing it. And

1:29:56

where can people find out more about you

1:29:59

and the work that you're doing, sir. I'm

1:30:02

a great secret. Yeah,

1:30:04

nobody knows anything about what

1:30:07

you're doing. I want everyone

1:30:09

to know. You're too

1:30:11

shy, sir. You need to open up. You need to

1:30:13

open up, Mark. Seriously, you're very introverted. You need to

1:30:15

open up. You've got good stuff to talk about, sir.

1:30:18

I'm too dying shy. I'm

1:30:21

the highly extrovert. Just think what I can

1:30:23

do with my life. Exactly. I would love

1:30:25

everyone to look at all my YouTube videos

1:30:27

because I'm just breaking some records there. I

1:30:29

love them all to read my book called

1:30:31

relentless. Obviously, the book we're talking

1:30:34

about today predominantly is asked and

1:30:36

you know, if you read any of the

1:30:38

chicken soup of the soul books, it'll warm

1:30:40

your heart and soul. And if you got

1:30:43

teenagers, make sure you let the

1:30:45

teenager read chicken soup of the teenage. It'll out

1:30:47

loud to you and it'll open up your heart

1:30:49

energy. But we you and I would call your

1:30:51

heart chakra and there's and you'll get along because

1:30:53

teenagers at 13 or 14 suddenly if

1:30:56

you've got any kids Alex. Oh, yes.

1:30:58

How many twins old

1:31:01

there? They're there get about

1:31:03

10 about 10 years old now. Okay.

1:31:05

Well pretty soon you're going to be a teenager. They

1:31:08

think you've lost it. And the truth is they're

1:31:10

losing it because you go as my friend Steve

1:31:13

Covey said you go from totally dependent on mom

1:31:15

and dad to independent. I

1:31:17

didn't I know more than mom and

1:31:19

dad and then an extraterrestrial

1:31:21

takes them away somewhere. They don't come

1:31:24

back until they're 25 and you and

1:31:26

I've been through that. Oh, yeah. Yeah,

1:31:28

but they think mom and dad

1:31:30

are such dolls. They just ain't got

1:31:32

it anymore. They've lost it. I always

1:31:34

tell them I'm like, do you think

1:31:36

we got here by accident guys? Do

1:31:38

you think that we've survived to this

1:31:40

age by not knowing anything? Understand

1:31:43

we know more than you. We've been down the

1:31:45

road before you and you're going to think we

1:31:47

thought we've been prepping this for years. You're going

1:31:49

to think you know more than us and that's

1:31:51

fine. We did the same thing. But then life's

1:31:53

going to come around and slap you across the

1:31:55

face and then you're going to come back to

1:31:57

us going why did life slap us across the

1:31:59

face? We're gonna go because we told you life was

1:32:01

gonna slap you across the face because you didn't listen to

1:32:03

us. Now come back home. And

1:32:07

that will push you out into the world and

1:32:09

you do what you're supposed to do here. Mark,

1:32:13

it's been an absolute pleasure talking to you, my friend,

1:32:15

you are welcome back any time

1:32:17

to the show because you are a

1:32:19

wealth of information and a absolutely

1:32:22

relentless force of nature without

1:32:24

question, my friend. I

1:32:26

appreciate you, my friend. Thank you for all

1:32:28

the amazing work you've done for humanity over

1:32:31

the years with the work that you've been doing. So thank you again, my

1:32:33

friend, for being on the show. Thank you, my

1:32:35

friend. I

1:32:37

wanna thank Mark so much for coming on

1:32:39

the show and sharing his journey with all

1:32:41

of us. If you wanna get links to

1:32:44

anything we spoke about in this episode, please

1:32:46

head over to the show notes at nextlevelsold.com/138.

1:32:51

And if you've only been

1:32:53

listening to this over podcasts

1:32:55

and you wanna watch these

1:32:57

amazing conversations, please subscribe to

1:33:00

our YouTube channel at nextlevelsold.com/YouTube.

1:33:02

Thank you so much for listening. And remember,

1:33:05

trust the journey. It is here to teach

1:33:07

you. I'll talk to you soon. There

1:33:13

are parts and then there

1:33:16

are B Pro Auto Parts. Parts

1:33:19

built for every vehicle, parts

1:33:21

built to fit and function, parts

1:33:24

that are refining how we drive and

1:33:26

redefining the category. Because

1:33:28

every vehicle is a sum of its parts.

1:33:31

So do yourself a favor and put B Pro

1:33:34

Auto Parts on the vehicles you service. Parts

1:33:36

now, parts into the future. Welcome

1:33:39

to the new aftermarket. There

1:33:45

are parts and then there

1:33:48

are B Pro Auto Parts. Parts

1:33:51

built for every vehicle, parts

1:33:53

built to fit and function, parts

1:33:56

that are refining how we drive and

1:33:58

redefining the category. Because

1:34:01

every vehicle is a sum of its parts.

1:34:04

So do yourself a favor and put BPRO

1:34:06

Auto Parts on the vehicles you service. Parts

1:34:08

now, parts into the future. Welcome

1:34:11

to the new aftermarket.