The search results are no longer just 10 blue links. Understanding how your brand can appear in search engines will open your mind up to the wide range of opportunities for your business.

https://youtu.be/jEuoEYFl3nIResources for this Episode

Raven Tools Guide to the SERPS

Search Engine Journal

Google Play Podcast Features

Darryl: Hi and Welcome to “The My Bloody Website podcast” where we talk about all things online especially for a small and medium business owners or marketers. I'm Darryl King, I've been running a web agency for over 25 years and my co-host Ed Pelgen has been running his online marketing agency for just as long. Our goal is to cover things in a way anyone can understand and to help you improve how you use online in your business. We're about to record episode 40. How do you look on search engines? How are you Ed?

Edmund: I'm very good Darryl. And yourself

Darryl: excellent, very good for young fella.

Edmund: I think this is a great episode because we never walk out of; you typically don't walk out of your house unless you've had a look at yourself in the mirror right?

Darryl: Well unless your teenager. Well I’m not actually a

Edmund: So I'm wanted to (0:43) mate

Darryl: yeah; no; but that's right; it is your right; so, you know; people; last episode we talked about you know doing some things to check out how you self-audit. This one's, I guess taking an even deeper. I was going to say this is episode 40. Just reiterate that so that means we have done three quarters of a year in episodes. So 12 more episodes of the whole year right?

Edmund: we should do a big party at 50 to do it on a beach or something.

Darryl: fifty two; fifty two; three more episode; that; so twelve more episodes; anyway; so, this is one that probably sits heavily in your mind. You see a lot of this day-to-day when you're doing audits and helping people rank better. What are some of the things that; I guess we're giving people instructions

Edmund: Yeah

Darryl: of how they can review how they look on search engines. Yeah?

Edmund: absolutely; and it's important because the average user probably doesn't realize the amount of variety that exists in the search results. Right? When you do; when you go into a Google search there stuff everywhere right? And the devices are changing and Google is experimenting and they've got ads and everything else and there's a lot to think about; and so;

Darryl: yeah and maybe people don't also realize too that its phrase specific. So, if you search for Pulp Fiction “the movie” you are going to get a completely different of search result than if you're searching for pool builder; Sydney

Edmund: yeah. So what, why don't we just introduced into the basically out of what's in the search results and then we can talk about the specific; you know, use case type ones to come up; what do you reckon?

Darryl: Why don't you do it rather (2:29)

Ed/Darryl: (laughing)

Edmund: When you run a normal Google search result. And let's just use desktop for an example here because it's probably simpler to start with. So when you do a Google search in the desktop, you'll typically see the paid ads. And the paid ads are (2:42) at the top and they'll typically be the first three or so listings and then beneath the paid ads you'll see what's called the organic search results listings. Now, depending on your search the phrase that you're looking for Google may very well deliver images, it may very well deliver videos. Right? And it may very well to deliver news. Right? All those little elements change depending on the search. So, that's just the very minimum. Right? Amount of variety that is available to you. Right? Other things you want to consider too for example when you do search results. Searches on Google is that the newest features are things called featured snippets. Now, has anyone ever done a Google search with a question and you see a text block that answers your question? Right?