How can businesses utilize both online and offline data to appropriately target prospects with a high ROI and tangible conversions? Semcasting is an IP targeting solution that incorporates data from consumers, businesses, mobile devices, and in
The social media landscape is an evolving space, with new apps and platforms being introduced all the time. Does growing up with social media change the perspective on how best to utilize it to grow your business? D2 Media Marketing Coordinator
What are the differences between online and offline marketing opportunities and when it is more advantageous to use offline tactics to reach consumers? Shelli Fitzsimmons of MNI Targeted Media explains how magazines and cover wraps are a unique
Do you listen to a streaming audio platform for music and podcasts? Did you know you can reach engaged, local consumers through these services? Paige Kotsilimpa of Pandora joined us for this week's podcast to share how business owners can lever
What is OOH media and is it affordable? Out-of-home is any advertising you see, outside of the home, like on buses, shelters, and convenience stores. Is it affordable and how do you measure results? Debbie Richards of Gateway Outdoor Advertisin
What are the benefits of being a member of the Greater Rochester Chamber of Commerce and how can it help market your business? Besides providing content and resources, the Chamber can also help advertise your business through e-mail blasts, spo
What are the keys to successful marketing? Rich Ide, VP of the Ide Family of Dealerships, says how you communicate is just as important as the messaging your delivering. His tips for success include keeping your message simple, be upfront, be g
You can watch TV programming in 3 different manners: antenna, cable, and through an internet connection. OTT is watching TV through your internet connection via a connected TV, tablet, mobile device, or computer. So how can you take advantage o
What is public relations and why is it important to the day-to-day operations of your business? Mike McDougall of McDougall Communications shares how the execution of public relations campaigns differs based on a business' need and if they're d
Sports are more popular and ever and ESPN is the big name in the sports arena. Can you advertise on ESPN at a local level and can it fit in your marketing budget? It doesn't matter how you're watching sports or catching up on highlights! Emily
Creating compelling, captivating video content for digital marketing campaigns, TV, websites will help your business stand out, and connect with new customers. The Team at Captivate Media shared tips on how to get started, how often your messag
Mitch Laclair of Evolution Marketing discusses how to use and buy specific digital tactics to mirror the customer’s journey. We discuss how to determine what tactics, mediums, and messaging to use, understanding the journey is no longer a linea
How to Grow your business with social media. Nicole Kazimer from Brand 52 is our guest this week. Nicole shares why you need a social media agency and 3 ways to improve your social media presence in the house.
The D2 Media Team is a full-service advertising agency built by two experienced, talented women who have worked in media and marketing for 30+ years. Our agency is driven to get the best results for our clients. We use our collective experience