Keyboard apps are part of the everyday routine--which is why they also represent a new (and still untapped) opportunity for marketers and brands to drive deeper user engagement with the help of stickers and other perks. Our host Peggy Anne Salz catches up with Josh Fenn, Baidu marketing manager responsible for North America marketing within Baidu's global business unit, to discuss how marketers can use keyboard apps to power effective UA and build brand. Josh also talks about the growing user community, walks us through Baidu's popular keyboard apps and discusses the role of AI in efforts to make campaigns more targeted and effective.