How can earned media create viral moments and drive impact?

Today, we’re dissecting the evolution of earned media and how to measure success in the digital realm, especially for nonprofits.

And there’s no one better to team up with for this conversation than Joe Quenqua, one of the most creative and brilliant communication professionals that I know!

This episode is a revelation of what viral marketing moments mean and can look like in 2024.

We analyze case studies featuring the Muppets, QVC, and the Weight Watchers' Kurbo app, and how $0 in marketing spend can lead to a media frenzy.

We also underscore the vital role of a Chief Communications Officer in any organization, and how as a fractional CCO, Joe averts potential crises, plus his favorite communication strategies when working closely with different leadership teams.

By the end of this episode, you'll walk away with insights and strategies that will transform your mission-driven communication efforts.

Resources & Links

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Join me and host Floyd Jones for a free Givebutter webinar on Wednesday, June 12th to catapult your monthly donor program into long-term success. Claim your free spot for “Your Monthly Giving Mastermind: Build, grow, and sustain recurring donations.” Click here: https://bit.ly/4bRriRq

Can we meet in Nashville? The 8th annual Raise fundraising conference, hosted by OneCause, will be held at the Country Music Hall of Fame & Museum in Nashville, TN September 9-10, 2024. Use code MISSIONS200 to receive $200 off: https://bit.ly/4bNqihi

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