1:12

I created my Thinkview

1:15

campaign , the

1:17

video , which was about five

1:20

minutes long just less than five minutes

1:22

long sent it out , uploaded

1:24

my email list the whole thing in

1:26

less than an hour . So super

1:29

, super , super easy to do , and

1:31

I wanted to essentially like kind of walk you step-by-step

1:33

through the process of what I did and

1:36

then share the results with you and

1:38

how you can make me copy this into

1:40

your own personal strategy . I'm

1:45

the state . I'm the state . I'm the town . Hey

1:48

, there you're listening to the Missions to Movement's

1:50

podcast and I'm your host , dana Snyner

1:52

, digital Strategist for Non-Profits

1:54

and Founder and CEO of Positive

1:57

Equations . This show

1:59

highlights the digital strategies of

2:01

organizations making a positive impact

2:03

in the world . Ready to learn the latest

2:05

trends , actionable tips and

2:08

the real stories from behind the feed . Let's

2:10

transform your mission into a movement

2:12

. Hello

2:17

and happy holidays . As

2:20

I clicked record on

2:22

today's podcast , I

2:25

just wanted to share with you how

2:27

much of an honor it is that I

2:30

get to pop in and share

2:32

this time with you , and I just want to say

2:34

I appreciate you so much . This is episode

2:36

104 , which blows

2:40

my mind . I'll be coming up on the two

2:42

year anniversary of the podcast in

2:44

March , which is also crazy . I

2:47

have to do something cool for that . But I just wanted

2:49

to say thank you , as we're rounding

2:51

out the year and I've been doing a lot

2:53

of thank you related episodes

2:55

and today is

2:58

a little bit of a sneak behind the

3:00

feed of what I like to say of this show , of my

3:03

own personal strategy . So

3:05

recently , if you listened

3:07

to episode 101 , I had

3:09

JDBB from Ever True

3:11

on . He is the president

3:14

at Ever True and then he is also

3:16

the co-founder and CEO of

3:18

a product called ThankView , which is now rolled under

3:21

the Ever True suite of products for

3:23

nonprofits . And ThankView

3:26

specifically if you listened to episode

3:28

101 , is designed

3:30

to share video thank yous

3:33

to supporters after they

3:35

give . But it's really so much more than

3:37

that and that's where this episode dives into

3:39

and I wanted to share specifically how I just used

3:41

it and really had some compelling

3:44

insights . So I am obviously

3:46

not a nonprofit organization . I

3:48

work with you but I

3:50

love to test out different tools

3:53

when I have the ability to do so

3:55

, and especially anything that's in the

3:57

marketing wheelhouse , because I learn

3:59

, and the more that I learn , the more I can hopefully

4:01

share with you and give you some ideas . So

4:03

in this episode I wanted to

4:05

share with you a strategy

4:08

that you can take in Mimic utilizing

4:11

ThinkView , a video platform , and

4:14

it doesn't necessarily have to be around

4:17

a thank you for donations . There's lots of different ways

4:19

and reasons related to send a

4:21

video . Note right , and

4:23

so I created

4:26

my ThinkView campaign

4:28

, the video , which

4:31

was about five minutes long just

4:33

less than five minutes long sent

4:36

it out , uploaded my email list the whole

4:38

thing in less than an hour

4:40

. So super , super , super easy

4:42

to do and I wanted to essentially

4:44

like kind of walk you step by step through the process

4:46

of what I did and then share

4:49

the results with you and how you can make

4:51

me copy this into your own personal

4:53

strategy . Also , before we start

4:56

you might have heard this at the beginning If you want an

4:58

actual visual look behind

5:00

the scenes of the platform , I

5:02

am going to be hosting a webinar

5:05

with the Aperture team

5:07

. Get your January calendars

5:09

ready . It's going to be on January 16th

5:11

at 2 pm and it's all about the one

5:13

day approach to re-engage your supporters

5:16

, how to creatively use email and direct mail

5:18

together . It's going to be pretty exciting

5:20

. We're going to have some live hot seats . If you RSVP

5:23

before the end of the year , your

5:25

name will be thrown into that hat and

5:27

you can sign up for free at

5:30

positiveequationcom backslash thanks

5:32

to see kind of the back end

5:34

of thank you . And then also

5:36

my recent episode with Pledge

5:38

Mind , which is direct mail platform with

5:41

Lauren Daly . Also , an ever true

5:43

product is going to be featured

5:46

in that webinar as well . So hopefully

5:48

you can join Dennis from their

5:50

team and myself , as I think we're going to have a

5:52

lot of fun to kick off the new year together . Have

5:55

you ever had a brainstorm slump where you

5:57

just need somewhere to go for new

5:59

ideas ? Now , yes , this podcast

6:02

is for sure one . But I wanted to introduce

6:04

you to ever true studios . It's basically

6:07

like Netflix , but for fundraisers

6:09

. Their platform offers free on-demand

6:12

documentaries , series and over 250

6:15

podcast episodes tailored for

6:17

advancement professionals , like raise and

6:19

talking shop . You can subscribe

6:21

at ever truecom backslash

6:24

studios to start binging

6:26

and you can click the link in

6:28

the show . Knows , again , that's ever truecom backslash

6:31

studios . And since you're a podcast

6:33

fan , I just wanted to highlight you can go on

6:35

Spotify or Apple to find these shows . Right now , raise

6:39

podcast , hosted by the ever true CEO

6:41

, who's really talking about the most exciting

6:44

things and fundraising from a completely

6:46

different angle . That is what the raise podcast

6:48

is all about , and talking

6:50

shop is hosted by . David lively

6:52

is the senior associate vice

6:54

president for alumni relations and development

6:57

and campaign manager at Northwestern

6:59

University , and Aaron Moran , director

7:01

of commercial enablement at ever true and

7:03

the former associate VP and chief of

7:06

staff at DePaul University . So , basically

7:08

, what happens when an advancement

7:10

operations nerd and a big ideas

7:12

major gift guys sit down to chat

7:15

? They talk shop . So

7:17

raise podcast and talking shop go check

7:19

those out , go ahead and you can visit all

7:21

of these documentaries and content at ever truecom

7:24

backslash studios . Now

7:26

back to the show . So

7:28

let me dive into the platform

7:31

of thank you and let me share with you

7:33

what I did . So here's

7:35

the premise . The context was my

7:38

monthly giving mastermind program is

7:41

the next launch group . We'll

7:43

start in February , and so right

7:45

now I am at the time where I

7:47

am looking for five organizations that want

7:49

to build out their monthly giving programs and we

7:51

will help them do that in February , and

7:54

so I want to get an understanding

7:56

from my list of who's like a warm

7:59

lead , who's really interested in

8:01

participating in the program

8:03

, who has interest in it , who might have further questions

8:06

. They're tinkering on the website . They're

8:08

watching certain things that maybe they just haven't reached

8:10

out yet , and so I want to have a deeper conversation

8:13

with those people to understand their needs and their

8:15

goals . So I decided

8:17

I always like to do things of value to

8:19

put together a video sharing

8:21

how to find 10 monthly

8:23

donors right now within

8:26

your existing supporter base . So

8:28

that was my video . When you open

8:31

up Thinkview , they have lots

8:33

of different templates . You can send birthday

8:35

videos , anniversary videos , you can

8:38

send a request for videos , you can send thank you

8:40

for donations . There's lots of different ones

8:42

. I selected Other and

8:44

, as I went through the process , it's very step

8:47

by step . So the first thing

8:49

that you want to do is you select that kind

8:51

of context for what your campaign is going to be . Then

8:54

you add your recipients very easy

8:56

, uploaded my CSV file

8:58

. Then you get to put together your

9:00

message , which is the email

9:03

setup that is going to be sent out to your

9:05

recipients , and the video

9:07

will be shown in the

9:09

body of the email . Either you

9:11

can have a little envelope . That's like

9:13

somebody gets to click the envelope to open it and then view

9:15

your video . You can share a thumbnail video

9:18

or an animated thumbnail like a GIF and

9:20

that's what I chose . You pick your subject

9:22

line , your sender name , your reply

9:25

email and then you can select even the

9:27

font for the body of your email . And

9:29

I had . Mine was very short and

9:32

I just said hey , there have five minutes , question mark

9:34

, smiley face . And then I had my message

9:36

saying I put together a quick

9:38

video for you , sharing a three-step process

9:40

to get 10 new monthly donors right now

9:42

from your existing audience . And

9:44

my button said ooh and

9:47

I say it like that because it literally made the O's go

9:49

ooh , tell me more

9:51

. And everything was branded in my

9:53

colors . I could upload my logo

9:56

and then the video was down below and it says

9:58

watch your video . So

10:00

it happens when somebody clicks watch your

10:02

video , or the button is

10:04

there's this branded landing page

10:06

that you can create . And

10:08

what I did was I just quickly went

10:10

into Canva and I created this gradient

10:13

of my brand colors and

10:15

did that as the background , but you could upload

10:17

photos and make

10:19

it really fun and creative on your own . I

10:22

kept mine pretty simple with the color gradient and

10:25

I added a button as

10:27

my attachment below my video , which was

10:30

monthly , giving mastermind info , and people

10:32

could click that . You could have a PDF

10:34

. You can actually embed a form right

10:36

on this page , which is pretty cool . Mine

10:39

linked out to my mastermind and then

10:41

you can have text below the video . So

10:43

what I decided to do in mine because it was

10:45

nearly , it was four minutes and 55

10:47

seconds I did

10:49

chapters , so I said recap and

10:52

then I outlined essentially at what time

10:54

stamps what things I was talking about

10:56

, and then I give a little bit of context

10:58

about the program and I say click

11:00

the button for all the details to apply , and

11:03

my recipients had the ability to reply

11:06

with a video recording , reply

11:08

with an email , and they could also save

11:10

the video . All of that was put

11:12

together . Then the actual concept

11:14

of putting together the video is also very

11:16

easy . Something that I think is really

11:19

cool . They offer

11:21

the ability to have intro

11:23

themes and outro themes , so

11:26

you can do those separately and you can essentially

11:28

like build your video together

11:30

instead of having to have that Pre-edited

11:32

. You could select that before and

11:34

after , or you can just have your recording

11:36

and you can either upload

11:39

your recording , which is what I did , or

11:41

you can Physically just

11:43

record it using your webcam on your computer

11:45

. So once you have that

11:47

all message together . Then

11:49

you can preview that sequence

11:51

. You can send it a test email

11:54

out to yourself , which I did a couple of times

11:56

to make sure everything looked okay , and

11:58

then you can either schedule everything

12:00

to go out right then in the moment

12:02

, or you can pick a time at

12:05

a future date for it to go out , and then you'll be able

12:07

to see any of the replies , if there was something

12:09

that you were kind of asking for a reply with . So

12:11

that's , in a nutshell

12:13

, the process that I went

12:15

through to create my campaign , and On

12:18

the dashboard it gives you a breakdown

12:21

of metrics and you can click into them further

12:23

. Hey , I

12:25

hope you are enjoying this episode . I wanted

12:27

to give you a quick announcement . The

12:29

next round of my monthly giving mastermind

12:32

will start in February . Previously

12:34

it was mid-January , but as I'm going

12:36

through 2024 planning , I really want

12:38

to give us all time to get settled

12:41

into the new year . So the monthly

12:43

giving mastermind will start in February

12:45

for five organizations max . So

12:48

if building a monthly donor program

12:50

has been on your to-do list , that

12:52

it keeps getting pushed back due to limited

12:54

time or resources , this is

12:56

for you . By April , you

12:59

will have a program that is ready

13:01

to go live . So let's make it happen

13:03

together . You can head to positive

13:05

equation dot-com back slash mastermind

13:08

to learn all about it , to apply

13:10

to view more details and to view

13:12

our work with featured alumni of the program

13:14

. Again , that's positive equation dot-com backslash

13:17

mastermind . So

13:20

something else that I really like about

13:22

the performance overview screen that

13:24

I'm looking at as I'm telling you

13:26

this is Underneath

13:28

your stats . It gives you an industry average

13:31

. So I am obviously not the

13:33

industry for this , but it was interesting

13:36

for me to see . So , for Open

13:38

rates , the industry average says

13:40

it's 21.3 percent , mine

13:43

was 44.7 . That that was really

13:45

interesting . And then clicked

13:48

, the industry average is 2.63

13:51

percent and mine was 6.6 percent

13:53

, but that was also interesting

13:55

. It gives me the

13:57

amount that was delivered , how many bounced

14:00

most of my , 94 percent of mine Delivered

14:03

, which is pretty good . And then it gives

14:05

you and this is the meat

14:07

and potatoes that I wanted to share with

14:09

you those numbers are great , right

14:11

. However , what

14:14

I really wanted to focus on was

14:16

I only have five people in this mastermind

14:18

at the time because it is very personalized

14:20

and With any very short within

14:22

three months . We're getting a monthly giving program live

14:24

, so we want to be able

14:27

to have a lot of personalization

14:29

with people . So the

14:31

next stats that it shares is all

14:33

about the video I started

14:36

watching , finished watching , total

14:38

views , average view and

14:41

call to action clicks . So

14:43

the average view of

14:45

my video was 50% . So

14:48

this is good for me to know , even for future reference

14:50

. So roughly that Two and a half

14:52

minute mark people were watching too

14:54

, and then call to action

14:57

clicks and you can click into

14:59

each of these stats and

15:02

you can see the emails and

15:04

the names of who those

15:06

people were . So Today

15:08

what I did was I went through anybody

15:11

who Clicked on the call to action

15:13

clicks and actually something else I might do is

15:15

go into the finished watching list when I have

15:17

some time and I sent personalized

15:19

emails to everyone

15:21

that clicked on the

15:24

button . So in your case , let's

15:26

say you are sending out an email and the

15:29

button is asking somebody

15:31

to make a donation , there's

15:34

probably going to be more people clicking the

15:36

button than actually make gifts , right ? So

15:38

you'd want to do a cross check of people who actually

15:40

donate it . But for those that didn't , you

15:42

could personally reach out and say

15:44

hey , saw you were interested

15:46

. X , y and z message

15:49

, right , but you're able to significantly filter

15:51

down and find the warm

15:53

leads of people who

15:55

had the intent . They clicked the button

15:58

, they finished watching the video and

16:00

you can lead them to that next step

16:02

. We are all very

16:04

, very busy people , so

16:07

and I talked about this on a webinar recently where

16:09

I need to

16:11

see something seven

16:13

, eight times to take an action

16:16

between watching Kennedy , who

16:18

is eight months old now

16:20

and I swear she's going

16:22

to walk any day , which blows my mind she wants to

16:24

pull up on everything . So constantly watching

16:26

her taking care of , like , my

16:28

business and family , getting things ready

16:30

for the holidays like things are crazy

16:33

, right , just life happens , and so

16:35

this is a way where

16:38

you can take that extra personalized

16:40

step by filtering down into

16:42

this warm list somebody to

16:44

reach out to . Other things I'll just quickly

16:46

note on here you can see location metrics

16:49

of who is your most engaged audience

16:51

views by device engagement

16:54

scores , average engagement by age

16:56

, age breakdown , so I

16:58

thought this was pretty interesting . There are

17:01

a plethora of more features in here

17:03

, including SMS messaging , which is

17:05

also very cool , but I just wanted

17:07

to share this quick strategy with

17:10

you and I hope it's helpful . There's so many ways that

17:12

you could think about using this for anybody who

17:14

does have a monthly donor program , sending

17:16

a video just to say happy anniversary

17:19

for six months of giving and

17:21

ask them to reply

17:24

back to you saying why do you love this program

17:26

. I think there's so many creative ways

17:28

to utilize video to make a really

17:30

personalized connection with

17:32

people , so I hope this was helpful

17:34

. Again , if you are interested

17:37

in learning more or even just jumping

17:39

on a demo with the team I think JD

17:41

graciously he did , he

17:43

graciously shared his email address with

17:46

us in the previous episode Reach

17:48

out to JD . It's just JD at

17:50

ever truecom . Of course

17:52

you can just go to think view on their website

17:55

as well or ever true . And

17:57

again , I would love to share with you

17:59

the free webinar with EverTru's team

18:01

on January 16th of really how to

18:04

use video campaigns , email

18:06

and direct mail to reengage

18:08

your supporters right at the beginning

18:10

of the year . So RSVP

18:13

, start the new year with me . It

18:15

is a great way to be sending out

18:17

these video emails , a great way to just stay

18:19

top of mind with your supporters . I

18:21

know it feels like oh my gosh , we're

18:23

doing so much at end of year , like do they really want

18:25

to hear from us again ? Yeah , yes

18:29

, yes . So

18:32

we're going to talk strategically about how to make that

18:34

happen . Again , you can RSVP

18:36

at positivequationcom

18:38

. Backslash . Thanks and

18:41

y'all . This is

18:43

. I think there's one more

18:45

episode that I'm going

18:47

to share with you this year

18:50

, and then it's going to be 2024 . I'm going to take a

18:52

brief break during the

18:54

holidays to spend time with some family

18:56

, and I am just I'm going to

18:58

say this in the other episode too but I am wishing you the

19:01

most joyful , healthy , happy

19:03

holiday season and

19:06

I am so , so , so grateful for you

19:08

If you have enjoyed listening to this

19:10

episode and episodes throughout the

19:12

year . If you can , please leave a

19:14

review on the podcast

19:17

on Apple Spotify , wherever

19:19

you listen . I would be forever grateful

19:21

to you . I promise I read every single one

19:23

and thank you so

19:25

much for listening . Can

19:27

you tell I love talking all things digital

19:29

to make this show better ? I'd

19:31

be so grateful for your feedback . Leave

19:34

a review , take a screenshot of this episode

19:36

, share it on Instagram stories and

19:38

tag positive equation with

19:40

one E so I can reshare and

19:42

connect with you .