Whether 10 or 40-years-old, organizations often find themselves at the crossroad of needing a 2.0 version of their brand. In this episode of Minute with Messaging, we discuss the powerful impact translating messaging into actionable experiences can have on elevating your success to the next level. Dr. Matt Schlueter, Chief Nursing Officer of Ambulatory Care Services at the Harris Health System shares how important authenticity of brand messaging is to the employee experience in healthcare, especially for retaining staff and ultimately patient satisfaction.