Will Leach
Mindstate Marketing HourEpisodes
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Kristian Aloma is back on the Mindstate Marketing Hour! He joins the show to share about his new book - Start with the Story. Already hitting some of Amazon’s best-selling lists, tune in to find out what designing with narrative psychology mea
Do you want to know the secret of creating a sense of urgency and exclusivity in your marketing campaigns? If so, don’t miss this one-time opportunity to discuss the Scarcity Effect on the Mindstate Marketing Hour. We’ll discuss various ways yo
Finding passion in your career can feel like an impossible feat. While it doesn’t come easy, it’s well worth it. On this episode of the Mindstate Marketing Hour, Will Leach and Steve Brown interview R.T. Custer, a passionate entrepreneur, speak
Discover how to revolutionize your copywriting game and infuse a human touch into your AI writing. Generative AI expert and Founder of Chibi AI joins this episode of the Mindstate Marketing Hour to share tips for bringing your creative ideas to
Want to stand out from the crowd and build trust with your audience? If so, you don't want to miss this episode of the Mindstate Marketing Hour, where we'll discuss the importance of social proof in marketing and how it can be used to build psy
As advertising and marketing professionals, one of the biggest struggles we face is ensuring our marketing efforts stand out from the crowd. Nothing is more frustrating than seeing your hard work fail to deliver results. In this episode of Mind
As advertising and marketing professionals, one of the biggest struggles we face is ensuring our marketing efforts stand out from the crowd. Nothing is more frustrating than seeing your hard work fail to deliver results. In this episode of Mind
Not many people have the title “Marketing Super Hero” but on this episode we have one live, joining the conversation! Beant Singh from Wahi Digital Marketing is the guest and he shares his wild story with Will and Steve. The Mindstate Marketin
Attention advertising agency owners and creative directors - Don't miss out on this opportunity to take your marketing to the next level!! Are you struggling to cut through the noise and capture your audience's attention? Join us for this epis
Are you ready to take your ad agency to the next level in 2023? If so, you won't want to miss the latest Mindstate Marketing Hour! In this episode, we will interview Chase Buckner, Director of Product Marketing & Customer Marketing at High Leve
Choosing the ideal price for your product or service can feel like rocket science. Too much, and customers turn away without a second thought. Too little, and you don’t make enough to earn a profit.Psychology can help you strategically select p
On this episode of the Mindstate Marketing Hour, Mark Hatcher shares his story and how he continues to help top brands around the world put people first.The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they ta
Listen up. If you are an ad agency or seasoned marketing professional looking to significantly improve your content’s effectiveness and efficiency, you should seriously consider adding Behavioral Design to your creative development process. Be
Growing a sales team is far from easy. On this week’s Mindstate Marketing Hour, we’ll talk with Chad Cristo, CIMA, SVP of National Sales and Marketing at Independent Financial Group, about overcoming failure and achieving superior sales results
As the world continues to face a probable global recession, many brands will struggle to grow or even maintain their customer base. But with the right strategies in place, you can not only survive but also thrive during economic downturns.In th
On this episode of the Mindstate Marketing Hour we have Ushi Patel joining the conversation, sharing her journey of failures and successes in her career. She is a globally recognized brand strategist with a focus on empowering women and her sto
Artificial intelligence (AI) and ChatGPT have already begun to revolutionize the way businesses operate, and the marketing research industry is no exception. From natural language processing (NLP) to GenerativeAI, these technologies are providi
On this episode of the Mindstate Marketing Hour, Mehrab Reza shares the ups and downs he experienced going from a three-person shop to leading one of the fastest-growing agencies in just five years.Mehrab Reza is the founder of Adlantica, a mar
While behavioral economics has proven to be a valuable tool in the world of marketing research and branding, it is important to recognize that “nudging” is inadequate to drive real growth in today's competitive market.Join us for this episode o
Are you ready for a good laugh and some solid life advice? Well, you're in luck because I've got the one and only Chef Wade Burch of WB's Table and winner of Food Network's hit show Chopped here to spill the tea on his journey to the top. We'l
You can’t think of the new year without New Year’s Resolutions. But more often than not, our resolutions don’t make it past January. So how can you ensure your goals for 2023 stick? In this final episode of the Mindstate Marketing Hour of 202
We all know that developing breakthrough massaging is critical to ending this year on a high note. But getting your messaging and emails noticed can be very difficult, with so many companies jumping onto the bandwagon of creating holiday ads to
When you're creating content that must grow sales, it's easy to get stuck in a rut and not know where to start. On this episode of the Mindstate Marketing Hour, we’ll help you shake up your marketing using three popular content frameworks. Whet
What You Can Learn from 2 Failures and 1 SuccessYou know those people who say, “Failure is a good teacher”? Well, they're not kidding because Will has learned a lot from his mistakes, as he shared in the last episode. This time he asked one o
The saying, "Failure is a teacher," has some truth to it. In this episode of the Mindstate Marketing Hour, Will shares two personal stories of business failure and one success. By learning from our mistakes, we hope you will avoid falling into
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