In this podcast episode, Richard Ross, CEO of Quinn Residences, discusses the 2024 rental market. Quinn Residences, an institutionally backed developer, owns 5,200 homes in the southeastern U.S., focusing on starter homes. They offer affordable rental communities with amenities and position their homes as 46-50% cheaper to rent than buy. The episode explores rental market trends, Quinn Residences' approach, and future industry trends, including technology and green features. The company collaborates with realtors, considers market expansion, and identifies hot growth markets. Overall, the episode provides insights into the current state and future trends of the rental market.