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145: Orchestrating Full-Funnel Growth (w/ Alina Vandenberghe, Chili Piper)

145: Orchestrating Full-Funnel Growth (w/ Alina Vandenberghe, Chili Piper)

Released Wednesday, 19th July 2023
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145: Orchestrating Full-Funnel Growth (w/ Alina Vandenberghe, Chili Piper)

145: Orchestrating Full-Funnel Growth (w/ Alina Vandenberghe, Chili Piper)

145: Orchestrating Full-Funnel Growth (w/ Alina Vandenberghe, Chili Piper)

145: Orchestrating Full-Funnel Growth (w/ Alina Vandenberghe, Chili Piper)

Wednesday, 19th July 2023
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In this episode, Alina Vandenberghe (Co-Founder and Co-CEO of Chili Piper) shares how she drives predictable growth by using a framework she calls “predictable orchestration” - the idea that GTM is not 1 motion, from 1 team, on 1 stage of the funnel, but rather, orchestrating all motions (paid, outbound, field events, etc.) at all touchpoints, for all personas involved in the buying committee.  

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Metrics & Chill - Predictable Growth for B2B

This podcast will help you grow your B2B company, quarter over quarter, and year over year. In each episode, you'll get strategies, frameworks, and insights that help you drive predictable, consistent growth, and improve your GTM strategy. Seasoned B2B leaders share how they use data, forecast growth, set & hit goals, grow revenue, and more. The best B2B companies use a combination of data, experience, and gut to grow. This show will help you do the same.

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