Data is the oil of the 21st century but its value isn't unlocked until it is refined.

So, if data is the new oil, data analytics is the new internal combustion engine. 

Powerful software systems allow businesses to refine customer data, transforming raw information into deep insights and actions.

Brooke and Sam drill into the digital data refining process with Salesforce's John Moran.

Thanks to Salesforce - visit salesforce.com/360

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