Media interviews are like sports, playing a musical instrument or any other skill: they become easier with practice.

The good news is that practicing for an interview is painless and relatively simple. All you need is a cell phone with a camera, decent lighting and a colleague or friend to ask the questions.

In this episode, we cover the basics of shooting a practice interview and how to critique what you say, how you say it and other key aspects.

Also, in an update to the topic covered in Episode 15, we revisit FIFA’s image struggles – and how a recent hire may amount to a step in the wrong direction.

Click the ‘Play’ button to hear more in this episode of MediaSmart!