Before you pitch your story to a journalist, it’s helpful to think through the criteria he or she will use when deciding whether your story is “news.” To be sure, the equation will vary depending on the reporter, the news outlet, when you’re calling and even what else is happening that day. To some extent, several different factors weigh into a reporter’s decision, including:

• Timeliness
• Impact
• Proximity
• Prominence
• Singularity
• Conflict/controversy

What do these mean – and how do they come into play with YOUR story? Click the ‘Play’ button to learn more in Episode 40 of MediaSmart!