There’s been a lot of discussion lately about whether the media is good or evil. For purposes of our work as people who thrive through a symbiotic relationship with journalists, we’re going to focus this week on how you can make their jobs easier.

For the most part, reporters are stretched thin, and have less time than ever to research and write (or produce) their stories. From how you pitch to providing photos, there’s a lot you can do that will ultimately benefit both of you.

To learn more, click on the ‘Play’ button and listen to Episode 47 of MediaSmart.