For the latest MediaCat Magazine podcast our Editor, Mike Piggott, spoke to Toby Beresford, author of the book Infinite Gamification and Head of Client Engagement at Veneficus, and Tom Bryant, founder and CEO at Veneficus.

They discussed gamification, direct-to-consumer subscription models, creators and influencers and the world of tiktok, the metaverse, how the business began for Tom in the world of freebies, as well as Toby doing a live taste test of a roadside-based jam from traffic-based travel brand Waze.