As part of a special four-part podcast series, supported by the Google News Initiative, we’ve been talking to publishers and experts across Europe who are working to find resilient business models. We spoke to them about the state of the local news market in their regions, how they’ve evolved company culture and practice, and what tools and trends they’re working with to prepare for the next decade.

To build a sustainable – and successful – publishing business requires staff to be on board with changes, as well as a collaborative environment with good communication. For local news organisations, external relationships with audiences also need work. In this third episode, we speak to some local news organisations about getting company culture to the best possible place.

Experts featured in this episode:

• Doug Smith – Lead architect, Table Stakes
• Cheryl Livingstone, Special Projects Editor, DC Thomson
• Emily Hewett, Head of Audience Development, DC Thomson
• Craig Walker, Editor, Press and Journal and Evening Express, DC Thomson
• David Floyd, Managing Director, Social Spider
• Jayne Savva, Group Features Editor (news), DC Thomson
• Nicola Negrin, Editor in Chief, Il Giornale Di Vicenza, Gruppo Editoriale Athesis
• Pierre France, Co-Founder, Rue89 Strasbourg
• Jonathan Heawood, Executive Director, Public Interest News Foundation
• Prof. Dr. Wiebke Möhring, Professor of Journalism, TU Dortmund Institute for Journalism
• Benedicte Autret, Head of News Partnerships, UK/IE/Northern Europe, Google

This series is supported by the Google News Initiative. They work with publishers and journalists to fight misinformation, share resources, and build a diverse and innovative local news system. Find out more about their programmes, tools and resources at newsinitiative.withgoogle.com