Interviews with some of the most celebrated Editors in Lifestyle media in the UK today. The aim of this series is to provide PRs and brands with an insight into the daily workings of each publication, and hopefully provide some golden nuggets of information and best practices to get into each Editors good books, and therefore coverage. They'll be discussing their journey to becoming an Editor, how things have changed since then, and more recently, the Editorial structure and process of the publication and their working life, tips on what PR tricks work for them, as well as those that don't, amongst other things. This series is an extension of the symbiosis that PressArea and PRShots has already built between brands and Editors, however you don't have to use our platforms in order to benefit from these interviews.