In this episode Belinda Jennings, founder of Mum Central, Mum’s Pantry and Australian Baby Bargains, shares her journey to creating a highly engaged community of 850,000 mothers. Our discussion focuses in on strategies used to build large commu

51. Partnerships and Collaborations with Katrina McCarter

Jan 26th, 2022 17m 17s

Partnerships are the lowest cost, fastest way to grow a brand. They can be successfully used to grow your audience of mothers, build deep relationships, acquire new customers, enhance customer experience – the list goes on. In this episode I sh

50. Marketing to Gen X Mums with Susie O’Brien

Jan 12th, 2022 31m 32s

In this episode Susie O’Brien, Herald Sun journalist and author, shares her insights into Gen X mothers. She highlight distinguishing behaviours which set Gen X mothers apart from other generations and highlights what these women want from bran

49. Power of Facebook Groups with Katrina McCarter

Dec 29th, 2021 11m 43s

Social media use increases significantly when a women becomes a mother. Closed Facebook groups are growing in popularity and represent a significant opportunity for brands to build strong and lasting relationships with mothers. In this short, b

48. Power of Purpose with Monica Meldrum

Dec 15th, 2021 25m 53s

In this episode Monica Meldrum, co-founder of Whole Kids, and I discuss the role of purpose in business. Monica shares her journey as a purpose led business and demonstrates how purpose guides their everyday business. We talk about the impact o

47. Growth of Audio with Megan Lazovick

Dec 1st, 2021 32m 19s

In this episode Megan Lazovick shares key insights from not one but two reports – The Australian Smart Audio Report and The Spoken Word Audio Report. She identifies some significant shifts in both smart speaker and voice assistant behaviours an

46. Growth of Women in Business with Tina Tower

Nov 17th, 2021 35m 37s

In this episode Tina Towers highlights the enormous opportunity for brands and business owners in catering for the growing segment of mums running million dollar micro businesses. She explains why micro businesses are so attractive to mothers a

45. Marketing to Single and Solo Mothers with Jacinta Tynan

Nov 3rd, 2021 29m 48s

In this episode Jacinta Tynan highlights the enormous opportunity for brands and business owners in catering for the growing segment of single and solo mothers. She shares her insights from interviewing more than 40 women about how they are fee

44. Health and Wellness Boom with Sam Wood

Oct 20th, 2021 32m 52s

In this episode Sam Wood highlights the enormous growth opportunity within the Health and Wellness industry. We unpack Sam Wood’s business journey over the past 14 years as he shares his insights into the growth of the health and wellness indus

43. Marketing to Tech-First Parents with David Butler

Nov 24th, 2020 27m 6s

In this episode David Butler highlights the enormous opportunity for brands and business owners in catering for the growing segment of Tech-first parents. He explains why we are seeing so much disruption and innovation within the parenting indu

42. Reaching Mums with Influencer Marketing pt2 with Natalie Giddings

Oct 20th, 2020 39m 51s

In this episode Natalie Giddings highlights new opportunities with Influencer Marketing in connecting and engaging with mothers. Natalie highlights brands who are leading the way with their Influencer Marketing and shares emerging influencers w

41. What brands are getting right with Katrina McCarter

Oct 7th, 2020 35m 35s

It’s certainly not all doom and gloom. There are some wonderful examples of brands that are highly successful at engaging mothers, which is leading them to enjoy market share gains. Mothers will gravitate towards brands that can show they under

40. Why your brand name matters with Louise Karch

Sep 22nd, 2020 29m 45s

What’s in a name? Well that is exactly what I’m talking about in today’s episode. I’m catching up with Louise Karch, the global name whisperer and author of the award-winning book Word Glue: Find Your Million Dollar Brand Name. Louise has been

39. Attracting Mums to your brand using PR with Jules Brooke

Sep 8th, 2020 36m 17s

Having your brand spoken about within the media is incredibly influential. While most businesses see value in appearing in the media they have reservations about the investment required to engage a PR agency. Today on the show we are talking ab

Aug 25th, 2020 21m 24s

Podcasts are growing in popularity among mothers. Marketing to Mums research found that 40% of mothers had listened to a podcast in the past month. Mums said they loved the intimacy of podcasts and the opportunity to switch off from their day t

37. Understanding the impacts of home isolation with Katrina McCarter

Aug 11th, 2020 17m 52s

No one could have predicted just how challenging 2020 was going to be. Covid19 and extended periods of home isolation in many regions of the world has dramatically altered mothers’ behaviours. These changes, many of which are long term, are pro

36. Marketing to Millennial Mothers with Eddie Geller

Jul 28th, 2020 33m 31s

Millennial parents are increasingly becoming more conscious about what they disclose online. Privacy is far more important to them than a decade ago. This is only set to increase as Gen Z parents arrive on the scene. This presents challenges fo

35. Pinterest Marketing with Carin Lee-Skelton

Jul 15th, 2020 40m 15s

Pinterest is an underrated, powerful platform for brands wanting to drive traffic to their website and is fast gaining popularity in Australia. Since 2014, Pinterest’s Australian users have grown from 2.7 million to 7.4 million this year, with

35. Pinterest Marketing with Carin Lee-Skelton

Jul 14th, 2020 40m 15s

34. Mothers and Covid19 with Jola Burnett

Jun 30th, 2020 31m 34s

Without question the Covid19 pandemic has presented an enormous challenge and opportunity for many businesses and brands, but how has it impacted consumer behaviour and will these behaviours be long term? Joining me today on the podcast I speak

33. The Rise of Femtech with Marija Butkovic

Jun 16th, 2020 38m 38s

There is a significant shift taking place in the business world right now: women are using technology to solve real pain points they have experienced for years and that up until now have been largely ignored by brands. Known as ‘femtech’, it in

32. Creating Winning Content with Andrea Scalzo Yi

Jun 2nd, 2020 31m 9s

As mothers are increasingly rejecting corporate sales messages in favour of an attraction strategy, it has never been more important for brands and business to create engaging, valuable content.In this episode Andrea Scalzo Yi, founder of Rais

31. Marketing to Working Mothers with Kate Christie

May 19th, 2020 39m 13s

As the demands and expectations of working mothers increase, so does the way they value convenience and time. Mothers are willing to pay a premium for greater convenience, and this is only increasing with the number of Millennials becoming moth

30. Emerging Asian Markets with Roshni Mahtani

May 16th, 2020 23m 41s

Whilst many brands look to China for their overseas growth, there are many emerging markets within Southeast Asia which represent significant opportunity. Our guest today, Roshni Mahtani, is the founder of theAsianparent.com, which attracts mor

29. Marketing to Indian Mothers with Anoushka Gungadin

Apr 14th, 2020 42m 10s

By 2024, India is expected to overtake China and become the world’s most populated country. According to the World Economic Forum, India will have 1.5 billion people by 2100, more than three times the population of the US. In this episode Anous