Marketing Scoop’s current podcast season is coming to an end, and we’ll be taking a break for now. We hope you enjoyed these case study-based episodes with some of the top marketing guests in the world. Thanks to our loyal listeners, and be sur

How to Double Down on Agency Partnerships and Boost Your Leads

Aug 5th, 2020 26m 34s

Today on the Marketing Scoop, we’re talking to Nathan Lomax, co-founder of E-commerce marketing agency Quickfire Digital. In this episode, Nathan shares how he doubled the size of his business by doing one thing - rebranding. You’ll also learn

How Repurpose House Helped Its Client Triple Their Leads by Repurposing Content

Jul 29th, 2020 25m 55s

In today’s episode of the Marketing Scoop, we’re talking to Shaina Weisinger, Founder and CEO of the done-for-you content strategy service Repurpose House. You’ll hear how Repurpose House client Endless Events doubled their site traffic and tr

Lessons from Google’s Structured Data Guru on Doubling Rakuten’s Traffic

Jul 22nd, 2020 24m 27s

Today on the Marketing Scoop, we’re talking to Gary Illyes, Webmaster Trends Analyst for Google, and ‘Chief of Sunshine and Happiness.’ Listen in as Gary explains how Google worked with Rakuten to help them leverage structured data to improve t

How Nestlé USA Uses Emerging Technologies to Future-Proof Marketing Campaigns

Jul 15th, 2020 28m 15s

Today on the Marketing Scoop, we’re exploring conversational AI with Nestlé USA's Orchid Bertelsen. Orchid is the Head of Digital Innovation at Nestlé USA where she evaluates and tests emerging technologies. From artificial intelligence and vo

How Roku Leverages Segmentation and Personalization to Dial-In Ad Performance

Jul 8th, 2020 27m 48s

On this episode of the Marketing Scoop powered by SEMrush, we’re talking to Tim Natividad, Head of Advertising Sales and Performance Marketing at Roku, America’s number one streaming platform. Listen in as Tim discusses the launch of Roku’s On

Discovering A Marketing Channel That Outperforms Webinars by 35%

Jul 1st, 2020 26m 28s

Today on the Marketing Scoop Podcast, we’re talking to Prelini Udayan-Chiechi, VP of Marketing EMEA at Zendesk, about the success of the company’s new virtual morning show. Listen in as Prelini walks us through how the Zendesk Morning Show went

Discovering A Marketing Channel That Outperforms Webinars by 35%

Jul 1st, 2020 26m 28s

How to Increase Revenue by 5x in Just One Year

Jun 22nd, 2020 25m 34s

Today on the Marketing Scoop Podcast, we’re talking to Austin Rief, co-founder of Morning Brew, a daily email newsletter offering informative and digestible business news from Wall Street to Silicon Valley. In this episode, you’ll hear how the

Creating Brand Brilliance with Mission-Driven Marketing: From The New York Times to Amazon

Jun 17th, 2020 26m 44s

Today on the Marketing Scoop Podcast, the talented Sabena Gupta, campaign lead for Alexa at Amazon and former Director of Brand Strategy & Marketing at The New York Times, joins us to discuss how to build a trustworthy brand. You’ll hear how Sa

How Microsoft Teams Grew Traffic by 1,260% During the New Normal

Jun 10th, 2020 23m 45s

In the midst of a global pandemic, it’s safe to say the results from Microsoft Teams have been monumental with an increase of 1,260% growth in traffic (from Feb 20 to Apr 20’, source - SEMrush). The company recently set a new record of 4 billio

A Go-to-market SEO Strategy for Turbulent Times

Jun 3rd, 2020 25m 10s

In this episode of the Marketing Scoop, Garrett Mehrguth, CEO at Directive, a next-gen performance marketing agency for software companies, walks us through the eight actionable steps of how to create a go-to-market SEO strategy. You’ll also he

How Atlassian Used YouTube to Grow Their Marketing Funnel

May 27th, 2020 23m 53s

In today’s episode of the Marketing Scoop, you’ll hear how software company Atlassian used YouTube to grow their marketing funnel. By offering tutorials, best practices, and playbooks - and not gating the content - Atlassian educated its prosp

How to Earn Links from 931 Unique Domains in a Single Year

May 20th, 2020 24m 40s

In today’s episode of Marketing Scoop, Amanda Milligan, Marketing Director at growth marketing agency Fractl, is diving into how they earned more than 900 unique backlinks for home improvement marketplace Porch.com in just one year. Plus, list

Transforming the Recruiting Mindset with Gaming Experience

May 13th, 2020 24m 19s

Christoffer Lorang Dahl, Digital Director at GK Nordic, on how gaming experiencing transformed the recruiting mindset. Although the gaming industry is larger than films and music combined, very few of us are likely to put Fornite playing achiev

eCommerce and Consumer Behavior Changes During The New Normal

May 6th, 2020 21m 46s

Elizabeth Marsten, Senior Director of Strategic Marketplace Services at Tinuiti, on how eCommerce and consumer behavior is changing during the COVID-19 pandemic. Today on Marketing Scoop, we’re diving into the impact COVID-19 has had on eCommer

Acquiring New Users by Turning Offline Channels into Growth Machines

Apr 29th, 2020 20m 54s

Cameron Mullen of Spin on how to acquire 100k new users by turning offline channels into growth machines: Marketing Scoop Podcast by SEMrush In this episode of Marketing Scoop, we’re discussing how mobility services can fill in gaps during a gl

How Muck Rack Grew Engagement by 110% by Making Their Research Tool Free

Apr 22nd, 2020 33m 32s

Greg Galant of Muck Rack on increasing engagement by 110% by making their research tool free: Marketing Scoop Podcast by SEMrush Today, we’re spotlighting Greg Galant, co-founder, and CEO of Muck Rack, about the success of Muck Rack Trends - th

230% Organic Traffic Increase and Growing: Arkadium Success Story

Apr 15th, 2020 15m 13s

Eric Bogard of Arkadium on growing organic traffic by 230% in one year by changing SEO strategy: Marketing Scoop Podcast by SEMrush Today we are spotlighting Eric Bogard, VP of Marketing at Arkadium where he leads the marketing department and c

Growing a Million Dollar SEO Company at the Age of 22

Apr 8th, 2020 19m 5s

Harry Sanders of StudioHawk on how to grow a million-dollar SEO company at the age of 22: Marketing Scoop Podcast by SEMrush Today we are spotlighting Harry Sanders of StudioHawk, Australia’s premier SEO agency. Harry’s story is a fantastic jou

[Special Edition] Boosting Traffic with Quora as an Additional Marketing Channel

Apr 1st, 2020 17m 56s

JD Prater, Head of Product Marketing at Quora on how to boost traffic with Quora as an additional marketing channel: Marketing Scoop Podcast by SEMrush - Special Edition This Special Edition Podcast is brought to you by Global Marketing Day - t

[Special Edition] Angelica Ong, UNICEF on Social Media for Social Good

Mar 25th, 2020 14m 55s

Angelica Ong, UNICEF on Social Media for Social Good: Marketing Scoop Podcast by SEMrush - Special Edition This Special Edition Podcast is brought to you by Global Marketing Day - the world’s absolute first 24-hour online marketing conference,

[Special Edition] Why Strong Merchandising is Still the Best Conversion Tool - Flippa

Mar 25th, 2020 13m 33s

Blake Hutchison, Flippa on why strong merchandising is still the best conversion tool: Marketing Scoop Podcast by SEMrush - Special Edition This Special Edition Podcast is brought to you by Global Marketing Day - the world’s absolute first 24-h

[Special Edition] LEGO on What Agencies Need to Know When Working with Enterprises

Mar 25th, 2020 21m 42s

Luis Navarrete Gómez, LEGO on what agencies need to know when working with enterprises: Marketing Scoop Podcast by SEMrush This Special Edition Podcast is brought to you by Global Marketing Day - the world’s absolute first 24-hour online marke

FreshBooks on How to Double Organic Reach and Grow Sales by Firing Agency

Mar 18th, 2020 22m 41s

Paul Cowan, CMO of FreshBooks on how they doubled their organic reach and increased sales after firing their agency: Marketing Scoop Podcast by SEMrush Today we are spotlighting Paul Cowan, CMO of FreshBooks. FreshBooks is the best cloud-based