In this second AOA bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call designed to help agency owners like you accelerate growth and help you get to the ne

How Shake Shack is out-marketing Chick-fil-A, This Skool group makes $258,000mo, Meta opens up Quest OS to third-party hardware makers, What to do about the TikTok ban, The single most important event in the history of Facebook, & more

3 days ago 21m 30s

In episode #2736, we discuss Shake Shack's promotion targeting Chick-fil-A, the growth of skool groups and communities, why Meta is opening up Quest OS to third-party hardware makers, the potential TikTok ban, the benefits and drawbacks of vent

Express files for bankruptcy, plans to close nearly 100 stores as investor group looks to save the brand, and Mark Zuckerberg's personal brand transformation

4 days ago 30m 36s

In episode #2735, we share personal experiences with edibles and alcohol, the acquisition of Express by WHP Global, the importance of having tough conversations in organizations, Mark Zuckerberg's rebranding and focus on personal branding, and

SGE has the potential impact over $40 billion per year in ad revenue for marketers, The genius of Ferrari's marketing, and All-Electric Mercedes-Benz G-Wagon

5 days ago 19m 55s

In episode #2734, we explore how Search Generative Experience (SGE) affects various industries and user behaviors, while highlighting the genius behind Ferrari's exclusive marketing strategy. We also revealed the Mercedes-Benz G-Wagon at CES 20

How MrBeast's new content format caused me to cry and How Prime saved Amazon

6 days ago 15m 19s

In episode #2733, we discuss how MrBeast's new 40-minute video format, featuring a game show-style competition where people ages one to 100 compete for a $250,000 prize, evoked emotional reactions from viewers. We also talked about the origin s

Wall Street pushes out rate-cut expectations, sees risk they don’t start until March 2025, Attribution is somewhat unknowable, Meta advertisers claim sales are down and costs are up due to glitchy automated system, and more

7 days ago 22m 29s

In episode #2732, we discuss the Federal Reserve's rate cuts, the challenges faced by advertisers on social media platforms, the use of virtual employees, the importance of building a brand, and the impact of Google updates on websites. Don’

Revenue comparison: 1B YT shorts vs. 1B YT long-form views, What are non-endemic ads from Amazon, Kindle and Oprah story

10 days ago 19m 17s

In episode #2731, we discuss the difference in earnings between YouTube long-form views and YouTube shorts views, highlighting the challenges of monetizing short-form content. We also explore Amazon's non-endemic ads, Kindle's success, and the

How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, the number 1 factor for a viral video

11 days ago 19m 27s

In episode #2730, we discuss the concept of copying in marketing and business, highlighting how many successful companies have copied features or ideas from their competitors. We also touched on the topic of new social media platforms like AirC

How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)

12 days ago 28m 17s

In this episode, I welcomed Jason Cohen on the pod, the founder of WP Engine and Smart Bear, as he shares eye-opening insights that defy common startup norms. Why chase venture capital when you can build a billion-dollar empire on your own term

Marketing takeaways from Andrew Huberman, Dr. Peter Attia, Bryan Johnson, and more

12 days ago 21m 19s

In episode #2729, we explore various facets of personal and professional development, including lessons learned from a highly regarded event, where marketing insights and preparation habits of top podcasters like Andrew Huberman were discussed.

Google confirms links are not that important, Google’s CEO on what search will be like in 10 years, and Does the WNBA actually have potential now?

13 days ago 18m 17s

In episode #2728, we argue that while Google has stated that links are not as important as they used to be, we still believe that they play a significant role in rankings. We also discuss the use of user signals in search rankings and the need

Market valuation in India, and Marketing lessons from the human that ran the entire continent of Africa

14 days ago 17m 23s

In episode #2727, we discuss the high valuations of companies in India, the arbitrage opportunities for private equity firms, the importance of being remarkable in marketing, and the concept of identity tied to business. He also mentions the ac

The Rock resurrects WWE, Trump Media shares close more than 15% higher after days of declines, MKHB destroyed an AI company in 41 seconds, Companies that acquire vs companies that don't, and more

17 days ago 18m 55s

In episode #2726, we discuss The Rock's impact on WWE by proposing to become the biggest villain, spiking viewership and sales. They also explore the fluctuating market behavior of Trump Media shares, the influence of tech reviewer MKHB on an A

The Rock Resurrects The WWE, Trump Media shares close more than 15% higher after days of declines, MKHB destroyed an AI company in 41 seconds, Companies that acquire vs companies that don't, Omnicom Off To A Good Start With 4% Q1 Growth, IAB Reven

17 days ago 16m 40s

See omnystudio.com/listener for privacy information.

WooCommerce SEO migration disaster, Content creators are the modern form of demand gen, and Value of top 100 B2B brands up by 10% vs. last year, study finds

18 days ago 16m 52s

In episode #2725, we explore the WooCommerce SEO migration disaster, WordPress acquisitions, the failure of the Amazon Fire phone, the rise of content creators as demand generators, the value of B2B brands, and the opportunities in the current

How To ACTUALLY Get ANYTHING You Want | Marie Forleo

19 days ago 29m 56s

In this episode, I had a wide-ranging conversation Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shares her perspective on why focusing on one thin

Does long form content still matter for SEO, Is SEO A/B testing back, The eclipse helped generate 7.6 billion dollars in revenue, and Is it worth having your company logo on a sports jersey

19 days ago 19m 40s

In episode #2724, we explore why long-form content remains vital for SEO and debunk the notion that SEO A/B testing is dead, showing its potential to dramatically increase organic traffic. We also cover the effectiveness of trend jacking as a m

What big brands actually sell, Mcdonald’s Netherlands put up unbranded billboards that smell like french fries, Is the marketing industry recovering?, and The Instagram $1B acquisition revisited - how to think about m&a

20 days ago 20m 32s

In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to cord-cutting, and the success of Instagram and

Experiments we are running and Tools we are using

21 days ago 19m 9s

In episode #2722, we discuss the current experiments and tools we're working on in our marketing efforts. We talk about using AI tools to summarize popular articles and generate backlinks, to automate email outreach and social media content, an

The Writing Secrets That Create Billionaires | David Perell

25 days ago 29m 2s

In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the concept of American Idolatry, his own path to faith, how he

Podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more

27 days ago 1h 38m

In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer marketing, speaker fees, the potential acquisition of

A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content

28 days ago 19m 45s

In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of prompt engineering for AI-generated content, the

Impact of dubbing on MrBeast's YT is crushing, Adding NYT bestseller to ad increased CTR by 19%, and Each negative keyword adds 2.3% CTR

Apr 12th, 2024 19m 31s

In episode #2719, we cover marketing strategies like the benefits of dubbing videos into different languages, highlighted by Mr. Beast's success. We discuss the power of multilingual ads, the impact of media coverage and awards, and the influen

Why Young Men Are Double F**cked | PsycHacks' Orion Taraban

Apr 11th, 2024 31m 16s

In this episode, I had Dr. Orion Taraban – a Psychologist, Men's Mental Health Specialist, and PsychHacks Podcast Host with 5M YouTube views per month. We discussed the challenges and dynamics of modern relationships. Among these are how online

Is ConvertKit open metrics a good or a bad idea?, We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use, and How to lie with data - 91% all cause mortality

Apr 11th, 2024 20m 23s

In episode #2718, we talked about sharing metrics publicly and the benefits and drawbacks of doing so. We also discussed the importance of relatability and the impact of sharing journey stories, as we share insights from a study on Google searc