Boutique Growth
Marketing Out Loud · Daily Marketing Tips for Consultants & Service Providers
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Boutique Growth
Marketing Out Loud · Daily Marketing Tips for Consultants & Service ProvidersEpisodes
Boutique Growth
Marketing Out Loud · Daily Marketing Tips for Consultants & Service Providers
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Episodes of Marketing Out Loud · Daily Marketing Tips for Consultants & Service Providers
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The prospect doesn t WANT you to solve problems on the sales call. Did you know that? It s a mistake that kills sales conversations stone dead. No money changes hands. No deals are struck. Nobody leaves happy. For a couple of reasons: First, h
I want you to be like Sir Richard Branson Or Bill Gates. One of those big household names who have changed how the world works. They’ve got enormous reach, enormous wealth, big personalities. But that s not why I want you to be like them. I wa
When s the last time you woke up and said, Man, today I just can t wait to be a manipulative, pushy salesperson who pressures prospects into closing the deal? Probably never. In fact, a lot of great consultants start out with a hard aversion
Ever tell yourself scary stories? A ton of consultants trap themselves in a terrifying loop of self-inflicted horror stories. I ve talked to dozens, if not hundreds, of them Way too many are telling themselves things like: – I m too young or
There’s a trap waiting for consultants. And you can’t escape it with more experience. In fact, the more experienced consultants earn, the more they risk. You can’t escape this trap with money. You can’t escape it with great clients. You can’t e
Are you attracting the wrong prospects? Or is it just the wrong time? Here s a secret probably 90% of people don t know: Most of the time, prospects don t make buying decisions on the offer alone. A lot of people are surprised to hear this. For
Do you offer a guarantee? Nope. If someone comes to me and asks if I make a guarantee I would say that nothing in life is guaranteed except cheap products that break anyway. For me to offer a results guarantee based on one or two conversation
October 1 is the most important day of the year. What’s so special about October 1, you ask? It’s not the crisp fall air. Or the pumpkin spice lattes. Though I don’t mind either. It’s because October 1 is the beginning of the end of the year. I
I get a little bit smarter every day. And that’s something I’m super proud of. I can look back on every single day and say to myself: “I learned something new today… cool.” Sometimes the learning comes from a book, training, workshop, maybe a p
“You have to kill all your darlings.” ^ Famous quote from Stephen King, who may have been quoting someone else. Every author, novelist, copywriter – anyone who engages professionally with the written word – knows this to be true. A great piece
// These 4.5 Words Will Make You Irresistible to Clients // “You’re not ready yet…” Client says they want to work with you. They have the problem you solve. They’re ready to get started. And you say: “You’re not ready yet…” What?! Why? Because
? STOP WORKING WITH BAD CLIENTS ? You know that client you regret taking on? They’re a pain to work with. They don’t respect your expertise. They have an opinion about everything. Yeah, that one. Ever stop to think about how much that client is
// How Warren Buffett’s Investment Philosophy Can “Guarantee” The Market’s Desire For Your Offering // The $80 billion man’s investment philosophy can be summed up in one sentence… He only invests in businesses he understands. He needs to under
// Powerful Lesson on Persuasion from the Owner of My Local Bike Shop // I recently bought a new mountain bike (Rocky Mountain Fusion 40 for my fellow MTB’ers). When I was first shopping around, I went into my local bike shop to get some advice
“We’ve discovered a cure for cancer!” Imagine this: You’re a high flying marketing consultant and a pharmaceutical company calls you in for a consultation. The CEO sits you down in the board room and says: “You’re not going to believe this, but
Harsh truth: No one cares how long it takes you to do the work. I recently hired my 16-year-old nephew to do some landscaping. We were negotiating the price and he started asking questions like: “How much will you pay me per hour?” “How long do
“Duct cleaning services? What makes you think I need my ducts cleaned?!” I get a call every other week asking if I need duct cleaning services. Every time, I say no. And without fail, two weeks later I get another call with the same question. I
“It took you HOW long to finish this project?!?” ^ My reaction after a documentary filmmaker told me it took 8 years to complete her latest project. Every year, something came up. New legal complications. New layers to the story. New production
****WHAT DO YOU WANT?**** Maybe you don t actually know and that s okay. I ve often figured out what I DO want by learning what I DON T want. And unfortunately, that sometimes means I ve had to go through something painful But the process o
Business growth opens the flood gates to self-doubt. And self-doubt is the mother of all triggers that leads to imposter syndrome. But what if you stopped viewing imposter syndrome as a negative? And instead, embraced it. Because really what it
I once asked a friend about repairing some drywall in my home. He started going into all the details of how to do it a step by step process. I stopped him and said, I don t need to know all that. Please just tell me if you can do the repair
*****Without meaning money is just money.***** It s just paper — or these days, plastic and data. Yes, money gives you things like food and shelter But at the end of the day, it s just a thing unless you attach meaning to it. You might hav
I’ll bet money you’ve done this before. And that you’ve had it done to you. No, I’m not talking about tying someone’s shoelaces together… I’m referring to the silent test. You know… the one where you’re being tested without knowing it? Or testi
I was about to faint. After a long run on a hot, humid morning in Nashville, I was dehydrated with no water in sight. Feeling light headed, breathing heavy, sweating buckets… I was desperate to find water. And of course, I m using this experien
Random lessons from my escapades through Toronto airport and US customs: [1] suspend judgement and trust the experts The airport kiosks NEVER let me check in. I was running late so I thought I d give it a shot after seeing the check in assistan
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