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Hello everyone and welcome to another

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episode . I am super excited

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today to go over AI driven marketing

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. So this is really what holistic dental

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marketing is beginning

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to evolve into is a lot of AI driven

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processes . Whether it's the automations

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which you may not even realize are AI driven

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, like those chats that show up on

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your website , it's all AI driven . Or

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figuring out how to brand yourself

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, or the messages you create , or

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tracking down your target market , all

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the Facebook advertising a lot of that

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is now AI driven . It used to

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be . You had to do a lot of this manually . We

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found your audience , you tweaked it and

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now the best practices are considered . Make

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your audience as broad as possible

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and let Facebook do the

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targeting for you with its AI driven models

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. So it's a new world out

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there and you have to make sure that your marketing

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is keeping up with it , because you know that

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some of the conventional

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large dental chains out

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there Aspen , dental and whatnot are

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paying thousands and thousands of

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dollars to marketers to make sure all their

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marketing is AI driven and whatnot

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. So it's not hard for you to

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do it in an even better way , because it can

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be personalized . All you have to do is

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have a little , know how and be able to delegate

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what you know or what you want to the people who

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know what they're doing as well . So let's get

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into this today how to harness chat GPT

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for holistic dental marketing mastery

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. So , as I said , this is a digital

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age and it's important that we use

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this powerful tool to keep things

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moving in the right direction , really enhances our ability

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to reach the people we need to reach so they

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can get the help that only you , as a holistic

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and biological dentist , can provide

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. So first thing I'd like to start with usually

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is just going over

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what chat GPT is . So chat GPT

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is an AI tool where

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you have a message box and you

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can ask this AI

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Open AI is called any

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question you want to ask and

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once you've asked it , then it

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will give you a response

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and if you continue

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asking it questions , you can get really intricate

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answers , right . So just to give you the website

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, if you wanted to go to chat GPT

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, it's chatopenaicom

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and

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that takes you to chat GPT . It's really simple

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to sign up . There's a free version or

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there wasn't the record time of this recording and

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there's a paid version , which definitely recommends you get

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at least the first tier paid version

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gives you a lot more options and tools

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. Okay

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, great . So when you're starting out , what you

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want to do is let chat know who

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you are for marketing purposes . So

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in the chat box I was talking about , you

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would put in there information about

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you , your brand , your services

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and everything that you do , and

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then you would ask chat to analyze

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it and ask chat if that's enough

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information to begin a marketing

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campaign for you , right ? And

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it will give you responses like well , I need more information

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on the demographics of your target

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audience and things like this . And

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the great thing about it is , if you don't know the

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target demographics , you can ask chat

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. It's a back and forth communication

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where you could say I don't know that

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yet , but I'm interested in working

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with people who want to improve themselves with

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holistic dentistry . Can you make any suggestions

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? And it'll give you information back . And

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by doing this back and forth , you eventually

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will evolve a very complete picture

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of who . No-transcript

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. Your brand is who you are , who your brand is , not

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the point of like . We're trying to give you an identity based

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off of the eye , but for the purposes of marketing

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, we want to clarify what

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your message is as a holistic dentist

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, right , and having

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a little bit of your own unique , weird

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or unique quirkiness in there is really important

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to . So I say , and when

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I , when I give people tools

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to to use , I give them actual

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heat . You know you can find this in the Facebook group

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, but there's actual sheets that

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list out everything you need to give chat

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, to give it a Enough

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information so can create a really good brand

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voice , or I can season

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the chat , as they call it , right . So

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the idea is wanted , you've created a brand

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voice or you've seasoned a chat that

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that chat GTB T knows

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who you are well enough to then give you good responses

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on your marketing . So

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just to give you a brief rundown , the key

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points that we usually have people put in Are

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there company information . So name the company

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, what you provide , location

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, all the basic information about what

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you do , and then a little bit of your own bio

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, so both personal and business , like

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what personally , your likes , dislikes , your , your

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quirkiness , your habits , skills

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, that type of thing , and then same thing as a professional , and

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then the service and products that

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you provide with as much as information

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as possible . Again , chat GTB T will expand

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on this and give you more and then a

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little bit of an outline of your

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ideal patient . Who do

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you want to be working with ? This doesn't mean we're discriminating

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against all other patients , but we're trying to Create

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marketing that can then attract

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your ideal patient , not the people

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you don't want to work with or who aren't qualified to work

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with you , who are interested . There are a lot of people who

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, unfortunately , are not like yet holistically

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minded enough to avail themselves

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of your services , so we want to weed

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out and find the people who are , and that's

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how we'll create the movement right In

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your area and all over

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. So , that said , those

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are the key points . Right , it's your company

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, it's your bio

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, personal and business , and

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it's your services and it's your ideal

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patient . With that all in there

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, you can then Say

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to chat OK , this , is this enough information

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for you to create an accurate brand voice for me . And

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if it says , yes , great . If it doesn't ask

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you for more than you , put that in . And then

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, once you've got enough information in there , you

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can take and copy the information you put in and

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you can reuse that anytime you want chat

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to give you good information about

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a marketing campaign . Right , that's

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step one , creating your brand voice

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. The other thing is

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you want to create a very

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detailed outline of that ideal

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patient , not just the information you put in , but

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more like what are their habits

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, where do they go , what do they like all this information

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? And so you're going to ask

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chat , basically with prompts , and again

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I have a whole download . Go into the Facebook group and

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you can get the exact prompts to put into

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chat to find out what are

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the driving pains

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and pleasures and information

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that that patient you want to be seeing

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in your practice is Looking

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for in life and looking for from a

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dentist and looking for from a practice and looking for in their

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health . And you can

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create a client avatar they call it , and it's basically

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that complete outline . And that's step two . You have

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to get your brand voice . You're going to create that patient avatar and

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then , with those two things , you're going to start creating

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your messages . So now you know what

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to say and you're going to put

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out information that will attract the people that you want to see in front

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of you . And

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a lot of times the marketing that people do isn't one Worded

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in a way that attracts the right people and isn't in front

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of the right people . So which

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had to be to you find out what the message

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is . And then , in the next step

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, after you've gotten your brand voice , your

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patient avatar , messaging

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by messaging and just

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mean content , what you're going to say in your

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social media posts , what you're going to say

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in your emails , in your blog , in your podcast

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, right . And then you work out your

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marketing plan , which clarifies

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where you're going to put these messages . Okay

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, so what type of profile do we need to create

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for you in Instagram , facebook

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, twitter , you know , tiktok

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, et cetera ? What type of website do you need

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that will put you in front of the correct

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people ? And then , what type of paid marketing

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do we need to use to get you in front of the correct

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people , too ? And ChatGPT can

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actually help you find the correct markets in

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all of those arenas , right . And

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then we just start generating content . So then , after you've

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gotten all that worked out , you just go in and say

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, hey , create 10 posts for me . You

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know , assuming you have all that information we just went over in

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that chat , create 10 posts for me

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that I can post on Facebook about

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the need for root canals

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to be handled if they're

9:14

causing damage and some

9:16

of the symptoms , right , or other

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things , right , that's just one that happened

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in my life , so I'm very familiar

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with it , but obviously there are a million things that could

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maybe not a million , but there are a lot of different

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things that you could be marketing about

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, and ChatGPT

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can create the content that will appeal

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to all that information that we just put

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in there before . So hopefully that makes sense . And

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then , after you've taken all that , then

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you create a feedback of what's going

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on with your marketing and what to do next , so

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you can take actually the analytics

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like what happened with the Facebook ad

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, what happens with this Facebook

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post , what happens with this Instagram post , what happens

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with this Twitter , and you can get all

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that information from these platforms . You

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can download it into

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Chat in the same way we just talked about

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, and you can ask okay , what

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would you recommend , based on these analytics

10:07

, as a next step for this marketing

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campaign ? Obviously , you don't do it all at once . You do them one at a time

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and again , I provide

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the prompts for how to do this as well . It's

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a little much to say and have some me

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to expect somebody to write it down perfectly and then

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put it in much easier . Just go to the Facebook

10:24

group and download these right , and

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hopefully that makes sense If you do have any questions

10:29

. That I just gave you a lot of information

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on how to use ChatGPT verbally

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, but if you're a verbal learner , you got it Great . If

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you want to make some of this visually or you'd like to download those

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forms

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in Chat prompts and all that , then

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definitely look me up

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, go into the group , facebook group and

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you can get all the information . You can

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find the links for all that in the

10:51

show notes . So thank you for listening today . Hopefully

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that was very helpful to you . I really look

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forward to helping you improve your impact

10:58

and reach out and get everything

11:00

you can out of your career

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as a holistic dentist

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. Thanks , I'll see you guys . Very

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, very tight .