Marketing is complex, it’s the meeting point of several seemingly disconnected skill sets, planning, data analysis, communication, and technical savvy that all marry together to create something greater than the sum of its parts. In this episode of Marketing + Margaritas, Jade + Vicki dive down that rabbit hole together to help break it down for you!
Over the past 20 years, Vicki has lived + breathed marketing across a range of industries + business sizes. Currently, in addition to running her own business (Cool Chain – https://coolchainmackay.com.au), she also works for Greater Whitsunday Alliance (https://www.greaterwhitsundayalliance...), helping them market our region through the lens of economic development.
In Vicki’s words; “Marketing is all about think, feel, do”. As marketers, we influence thoughts, which will affect your feelings, and then drive your actions. This could make someone choose to engage in your services, or it could drive them away if you’re not a good fit.
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