Farzad Rashidi, Lead Innovator at Respona, a link-building tool, discusses the origin of the business as an internal tool within the content creation platform Visme. He shares top tips for getting good quality backlinks and creating backlink campaigns that benefit both the requesting business and the providing business.

He also shares how to capitalise on current trends and discusses a successful campaign involving Game of Thrones that dramatically increased Respona's page rankings.