It has been said that when you sell to everyone you sell to no one. As a real estate agent, that’s a hard concept to make peace with. After all, if you’re like most agents, you’ll take the business anywhere you can get it. Well here’s the good news. I’m not telling you to not take the other business that comes to you! You take all of that. This episode is about focusing your marketing efforts to pick a specific market to work for more impact on your bottom line.

On the show today I have the perfect guest for this conversation about niching down. Kim Guley is the owner and founder of Builder Boost. For about 17 years she has made it her mission and purpose to serve and support hard-working real estate agents. She uses the knowledge gained from working with two large corporate home builders to help Realtors have massive success niching into new homes sales.

In this episode you will learn:

What is Builder Boost and how does it work?

Why marketers should niche down.

The top mistakes well-meaning agents make when they begin to sell and market new construction.

Some of the success stories seen from marketing new construction.

We have a parting gift for you for listening to this podcast. You can access a free webinar with Kim called, “How to Build your new home network so you can boost your real estate business.” In this webinar you’ll learn five proven ways to build relationships with industry builder reps, the top three things to avoid doing when building your new home network and how to create more ease and fun in your marketing.

To access the training and show notes, go to marketingacademyforagents.com/1. Enter your name and email address on the form so we know where to send the signup for the training.

If you liked what you heard on this podcast, please be sure to rate and subscribe to this podcast and share it with your friends. The growth of this podcast is critical to giving you quality interviews like this one to help you build your business.