Today, Jasmine Giuliani, Editor of Marketing Mag and Content Brains, talks to Michael Ziviani, Founder & CEO at Precise Value. Michael has over 25 years experience in business and marketing strategy and data analytics. He is also an Adjunct MBA

Episode 23: Akshay Sardana – Optus (part two)

May 18th, 2020 16m 6s

Engineer turned marketer. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019: Fascination with how things work; Akshay's education and background; Akshay's tech obsession; re-learning marketing in

Episode 22: Akshay Sardana – Optus (part one)

Mar 24th, 2020 30m 35s

Growth hacker marketing. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019. Dave and Akshay chat: future leaders; defining marketing; marketing evolution; building brands; purpose; growth hacker m

Episode 21: Ric Navarro – Nucleus Network (part two)

Mar 3rd, 2020 16m 41s

A better value proposition for your brand: how to find it and what to do with it. Dave and Ric chat: What is marketing? Colouring in department? Feel good team? Fuzzy stuff? Communication; Reaching an audience; Selling a product; How a CMO orch

Episode 20: Ric Navarro – Nucleus Network (part one)

Feb 25th, 2020 30m 26s

Taking a wealth of experience to a new marketing role. Ric Navarro, VP of marketing and business development at Nucleus Network and winner of the Australian Marketing Institute's CPM of the Year Award in 2019. Dave and Ric chat: Can authors mak

Episode 19: Fabian Marrone – Monash University (part two)

Dec 16th, 2019 37m 5s

The world and future of marketing skills and education. Ben and Fabian chat: early career in consulting, sales and business; working in the UK and Ireland; finding his mentor; learning PR and media strategies; the move into education marketing;

Episode 18: Fabian Marrone – Monash University (part one)

Dec 8th, 2019 30m 49s

AMI CMO of the Year 2019, Fabian Marrone, Monash University CMO on storytelling, academics as influencers and more. Ben and Fabian chat: Moving beyond marketing and advertising to storytelling; Structure of marketing comms; Monash as a global b

MarCast presents: Break-fest Live 1: Assembly Four

Dec 3rd, 2019 21m 38s

Welcome to the debut episode of our new show: Break-fest Live!We’ve partnered with Melbourne agency Pretty Neat to hold a series of events throughout the year exploring unorthodoxy in attention – because sometimes the best marketing doesn’t co

Episode 16: Trent Innes – Xero (part two)

Nov 24th, 2019 27m 37s

Is marketing bland? How do you stand out and create stories that work with your customers? Dave and Trent chat: Rapha cycling; what successful companies do today; trust; values; how has Dave's career shaped his views of business and marketing?;

Episode 15: Trent Innes – Xero (part one)

Nov 18th, 2019 48m 7s

An episode with a difference. MarCast speaks with Trent Innes, managing director Australia and Asia at Xero. Dave and Trent chat: Expansion from a NZ startup; perspectives on marketing from an MD; how a high-growth company uses marketing; refle

Episode 14: Sholto Douglas-Home – Hays (part two)

Oct 27th, 2019 20m 23s

Marketing speak in the business world. Part two of Marketing Editor Ben Ice's chat with Sholto Douglas-Home, Global CMO at Hays Recruitment. Ben and Sholto discuss: Where Sholto gets his overarching marketing philosophy; Why he makes the effort

Episode 13: Sholto Douglas-Home – Hays (part one)

Oct 13th, 2019 28m 41s

Find and engage – the art and science of recruitment marketing. Marketing editor Ben Ice speaks with Sholto Douglas-Home, global CMO at Hays. Ben and Sholto discuss: Sholto's role in the C-Suite at Hays, Sholto's approach to marketing, managing

Sarah Prescott – Thankyou (part two)

Oct 8th, 2019 16m 42s

Marketing at start-ups with a PR & comms background. Dave and Sarah chat: Is marketing a department or a mindset?; Sarah's career background and experience of moving from PR and comms in automotive, to the dynamic Thankyou start-up; Marketing l

Sarah Prescott – Thankyou (part one)

Sep 25th, 2019 44m 8s

Naivety in marketing, social movements and the tension between brand and product. Head brand and marketing strategist at Thankyou, Sarah Prescott. Dave and Sarah chat: brand origins; challenges of launching; 7-11 campaign; turning social follow

Amanda MacMillan – Nufarm (part two)

Aug 15th, 2019 24m 19s

A marketing playbook? Dave and Amanda chat wine; transferring marketing skills across product segments; transferable strategies; marketing playbook; listening and research; synergies and brand evolution; B2C versus B2B; lessons for young marke

Amanda MacMillan – Nufarm (part one)

Aug 9th, 2019 43m 34s

Multifaceted customers, multilayered relationships: Introduction to marketing's role at Nufarm; Amanda's team; marketing investment; customer-centricity; channels and growers; product and messaging, solving problems; consistency of the message;

Episode 8: Sarah Murdoch – Jurlique (part two)

May 15th, 2019 30m 26s

Where art and science collide. In part two of Dave’s chat with Sarah Murdoch, global marketing director at Jurlique, the pair discuss: Sarah’s experience in China, how that market differs and how it informs her marketing today; what makes a goo

Episode 7: Sarah Murdoch – Jurlique (part one)

Apr 12th, 2019 38m 54s

Interesting origins and brand story. Dave and Sarah also discuss: universal truths in marketing, brand context, understanding of customer, local and global markets, brand story, being a brand that relies on nature, marketing team at Jurlique, r

Episode 6: Ben Hill - Bega Cheese (part two)

Mar 14th, 2019 22m 57s

Business growth, big retailers and the future. Dave and Ben also chat: iconic brands, innovation and diversification, entering new categories, areas where brands can't go, Picky Picky, younger audiences, agency relationships, consumers, brand c

Episode 5: Ben Hill - Bega Cheese

Feb 22nd, 2019 29m 37s

FMCG marketing and iconic Australian brands. Dave and Ben also chat: marketing team structure, hiring from outside FMCG, marketing talent, company culture, new market opportunities, research and insights, dairy farming, the Bega community, Vege

Episode 4 - Mohit Bhargava: Village Entertainment and Topgolf Australia (part two)

Feb 6th, 2019 26m 31s

Editor’s note: This podcast was recorded in late 2018. Mohit has since left Village Entertainment and Topgolf for a GM sales and marketing position at BIG4 Holiday Parks. We still think it was a great chat and worth a listen! Dave and Mohit cha

Episode 3 - Mohit Bhargava: Village Entertainment and Topgolf Australia (part one)

Feb 6th, 2019 25m 7s

Episode 2: Isaac Smith - REA Group (part two)

Feb 6th, 2019 28m 14s

Part two of Dave’s chat with Isaac Smith executive manager of marketing at REA Group. Dave and Isaac chat: competitors, marketing enablement technologies, digital transformation, automating insights, personalisation, upskilling and training, wi

Episode 1 - Isaac Smith: REA Group (part one)

Feb 6th, 2019 31m 44s

Executive manager of marketing at REA Group, Isaac Smith joins Dave to talk: current role and responsibilities, REA marketing structure, career background, REA background, REA team and products, tech platforms, understanding customers, customer

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