When they heard Taylor Swift was coming to town on her Eras Tour, the City of Las Vegas went all-in. In this episode, I chat with Jennifer Davies and Kira Siqueiros from the city's digital team to discuss how they celebrated Taylor Swift's arrival and engaged with her fanbase on social media and beyond.

We cover topics like:

• How the digital team prepped their Taylor Swift Eras Tour campaign
• The specific ways they sparked excitement on the Las Vegas strip and on social media
• The perfect Taylor Swift lyric that led to a viral tweet
• How the city marketed to both locals and tourists
• The misconceptions about government social media
• Why Taylor Swift's tour is such an opportunity for cities across the country
• What defined success for this campaign and what the city is planning for next...

Check out the show notes to see some examples and content from the campaign here! Follow the @CityOfLasVegas on Twitter and Instagram.

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