Today I talk to Robert Schlueter, Vice President and CMO at Saddleman and Co-Founder of American Cargo, two very successful motorcycle and lifestyle brands. He is very deep in the social media space, not only with the two companies previously mentioned, but with his personal brand @ robert1117, where he has gained nearly 30 thousand followers in a little over a years time. Much like episode 3 with Andre Wyze, I met Rob in the Instagram DMs, and we discuss how valuable the Instagram DM can be.