"Obviously there's a diminishing return if you hit specialization of 'There's one business in my region I can market to' -- how do you know when you've specialized enough"

• Know your target market, like Ecommerce
• Know niches within your target market, like Women's Fashion and Beauty or Every Day Carry
• Identify if there are 20-50 companies in your niche in your target market Identify if of those 20-50 there are 15-20 companies that are paying for consultants, have paid for consultants, or are looking for help solving a problem