Hi there, thank you for tuning in to episode #47 with Ben Sufiani.

Ben is based in Cologne and “nerdy marketing” is what the founder of Pirate Skills and 7 other companies calls his passion. He studied psychology and, with his latest company, focusses on growth marketing.

In this interview Ben shares his journey that made him quit his Air Force job, study Psychology and found 8 companies to date - and how the idea of “life-style design” helped him to shape it. Hear how he describes these phases with “peeling an onion”, as with every project he got deeper and deeper to his core.

We discuss if following one’s own passion is the right approach and what role his so called “frustration meter” played on his journey.

Why his approach requires saying “no” to upcoming business opportunities, how this results in accepting slower growth and what his current challenge is – this and much more Ben talks about in this episode.