What do you think of when I say email marketing? Do you feel stressed or excited? Unsure of where to start or planning the road ahead? Well, I hope by the end of this episode you’ll feel excited about the opportunity to connect with your subscribers as well as the content that you’re going to share.

I’m going to share my email marketing plan with you today, how I formed my content pillars, how I use my email marketing as the backbone for my social media efforts, as well as the software that I use to make all of that happen.

I’m sure if you listen to other podcasts, read small business content and books that you’ve heard the suggestion to build your email list. Before we dive into all of the particulars of today’s episode, I want to talk about why you should be building an email list of subscribers. Yes, it’s important to have direct contact with your audience, especially if you’re sharing a lot of content on social media. Because what if Instagram doesn’t exist tomorrow, or Facebook turns into a subscription based model and your fans drop off the platform. They might be able to track you down via your website, but what about your ability to contact them?

So, yes, building content on social media is risky - you’re building on borrowed land. But I think there are some other reasons that you want to build up your email list and improve your email marketing, and that is to build a community online. And the coolest part about that? Is that this is a community that you get to create and lead! How cool is that? It is a whole new way that you get to communicate with your audience.

Try FloDesk here. 

As always, please follow me on Instagram and Subscribe to my email list here.