Insurance is a very interesting business. Nobody thinks they need one until they face a certain situation. For a country with chronic illnesses and perennial under penetration of healthcare facilities, systemic solutions have not necessarily kept pace with the needs of the people.

People in MSMEs or in the unorganized sector don't have access, let alone the right pricing. The result is a large number of uninsured and underinsured employees with no health insurance benefits. This problem begged for an intervention and that's a problem Abhishek Poddar of PlumHQ is solving.

Abhishek Poddar is a serial entrepreneur. Having tried his hand at building a couple of startups in the past and having attended Stanford, he knew he had it in him to make it happen. How did Plum come to be and where is it headed? Its in this episode