0:05

Welcome to Made by Women by the Seneca

0:07

Women Podcast Network and I Heart Radio.

0:11

At a moment when businesses face some of the biggest

0:14

challenges in recent history, we bring you

0:16

inspiring stories, practical

0:18

insights, and shared learnings to

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help you successfully navigate in today's environment.

0:24

Every Thursday, Made by Women will showcase

0:27

the experiences of legendary women, entrepreneurs,

0:30

fierce up and comers, and everyday

0:32

women who found success their own way.

0:35

Consider this your real world NBA designed

0:38

for the New Now. I'm

0:41

Kim Azzarelli and thanks so much for joining

0:43

us Today. Mother's

0:45

Day is coming up and the perfect gift

0:47

for many moms is some beautiful loungewear

0:50

and a great place to shop for that is Sudara,

0:53

not only because it makes leisure were from amazing,

0:56

unique textiles in beautiful styles,

0:59

but also because there's a greater mission to

1:01

give women in India job skills, training

1:03

and to fight sex trafficking. Shannon

1:06

Keith had no entrepreneurial experience

1:08

when she started Sudhara. Like so

1:11

many women founders, she just knew she

1:13

wanted to create positive change in the world.

1:16

Learn how she went from launching a nonprofit to

1:18

becoming a certified be corps, a

1:20

profit making company that uses the power

1:22

of business for social good. I

1:24

hope you enjoyed my conversation with Shannon Well.

1:31

Thanks so much for joining us today. Thank

1:33

you. I'm so delighted an honor to

1:35

be here. So you run a pretty

1:38

incredible company with wonderful

1:40

products, but also an incredible mission. Can

1:42

you tell us a little bit about Sudhara, the products

1:45

and the work you do on behalf of Women? Yeah,

1:47

I would love to. So Sudhara is a certified

1:49

benefit corporation and those

1:52

are companies that have a triple bottom

1:54

line. So we believe in using business

1:56

as a force for good and we put people

1:59

and planet on a with profits. And

2:01

our mission specifically is to

2:04

empower women and their children out

2:06

of sex trafficking through skills training

2:08

and job creation and we do

2:10

that through a beautiful line of

2:12

pajamas and loungewear and kind of resort where

2:15

for the whole family. UM that

2:17

you know, has traditionally been directed

2:19

consumer, but we're really opening up in

2:21

UM in kind of a larger business to

2:23

business spased to fulfill our mission. So

2:26

we use really lovely products

2:28

that are inspired and made in India that

2:31

kickoff revenues for job

2:33

creation far beyond just sewing. Um

2:35

so that again, women have economic empowerment

2:38

to pull themselves and their families out of

2:40

poverty. Well, that's a pretty incredible

2:42

mission and a pretty amazing accomplishment.

2:45

Before we get too far down, I want to just understand

2:47

a little bit about how you got started and how you

2:49

came up with this idea to found Sudhara.

2:52

Yeah, you know, like so many other entrepreneurs.

2:54

Some some people I guess go to business school,

2:57

but there are many like me who just kind of fall into

2:59

it. So in two thousand five, my husband

3:01

and I took a trip to India and that was really

3:03

the inspiration because I saw firsthand,

3:06

um what sex trafficking and human trafficking was.

3:08

So again, that was like fifteen years ago, before

3:10

those terms were really in the popular

3:13

vernacular. They weren't early on anyone's radar.

3:16

But our family was dedicating a fresh

3:18

water well within NGO in India

3:20

and it happened to be matched with a brothel

3:22

community. And um, so

3:25

I was asked to say a few words on behalf

3:27

of the family because most of the women in this most

3:29

of the people in the community were women, and

3:31

when I started asking, well, what's a brothel community?

3:34

Like, what does that even mean? Um? I was horrified

3:37

to find out the reality that women and children

3:39

are trapped in uh sex

3:41

slavery with no option to

3:44

get out if they don't have a viable

3:46

vocational training options to feed themselves

3:48

without selling their bodies against their will. And

3:51

at that time, I was just blown away. I mean

3:54

I thought, wow, here I was in my late

3:56

twenties, I had a pretty successful career in corporate

3:58

sales, and I thought, you know, slavery

4:00

had been abolished off the face of the earth.

4:03

That was such a naive um.

4:05

You know, understanding back then as we know

4:07

now. But it really was about, okay,

4:10

if I could use my sales skills in background

4:12

to partner and collaborate with this

4:14

amazing group of underrepresented women

4:17

to give them job opportunities, Like, that's

4:19

what I wanted to do. I wanted to play my part, and

4:21

so kind of a flash of divine

4:24

inspiration, pajamas just like popped

4:26

into my mind that could be made out

4:28

of beautiful Indian material that they were wearing.

4:31

So you're in cells take us a little

4:33

bit further back, did you ever think you would be an entrepreneur

4:36

or were you kind of on a corporate track? You

4:38

know, I really didn't. And I'm

4:41

I'm Mexican Americans, so I'm by

4:43

racial and a person of color. And my

4:45

parents were not entrepreneurial.

4:47

They were very hard workers but really more

4:49

like blue collar essential

4:52

type workers. And I didn't have entrepreneurship

4:54

and my family, so I didn't really

4:57

know to aspire to be that, even

4:59

though I think in me are all of those

5:01

skills. UM. I had just never really

5:03

seen a model to me in my family,

5:05

and so I was on more of a corporate track because I

5:07

thought that's what you did after college, right,

5:10

Like I had student loans to pay back, and it was

5:12

like, Okay, get a good job with good

5:14

benefits at a big company,

5:16

and that was sort of the goal. And

5:18

I became pretty disillusioned actually after

5:20

doing that. And so when

5:23

I had this opportunity that like, oh wow,

5:25

I can actually start something and help

5:27

women. Um, you know, that's

5:29

what sparked I think my entrepreneurial

5:31

spirit. So the beginning

5:33

of all this, so you're in India, your mind

5:35

is really open to the very harsh reality, and

5:38

you think I can do something, and I want to use my

5:40

skills. What's the next step that you

5:42

take? And how long is the journey until

5:44

you actually start Sudhara, Yeah,

5:46

it's such a good question. And you

5:48

know, I don't like grass grow under my feet. I'm

5:51

sort of an action oriented person. So

5:54

right there, I told my husband like, kind of this sounds

5:56

crazy, But when I was speaking to this women, I had this

5:58

flash of inspiration and I think I'm really supposed

6:00

to help them with job creation and sell pajamas

6:04

on their behalf in the US. And he was like, Okay,

6:06

go for it. What does that look like? And I said,

6:08

well, I'm just I want to go to the market tomorrow

6:10

and just buy a bunch of this sorry fabric

6:13

and then take it back to the US and and just see,

6:15

like, you know, um, what this would look

6:17

like, how much of people pay, you know, and then start doing

6:19

really off the market research. And so that's

6:21

what we did. Interestingly enough, again,

6:24

back fifteen years ago, there were no benefit

6:26

corporations, um and

6:29

and so really if you wanted to help people, you started

6:31

a nonprofit. Right This was before

6:33

tom Shoes and a lot of these other like social

6:36

brands that people would recognize and

6:38

and so I started asking people around

6:40

me that had business experience,

6:43

you know, this is what I want to do. I want to help empower women

6:45

through jobs. And they were like, oh, you want to help people. Start

6:48

a nonprofit. So that's what we did. Actually,

6:50

it started under a nonprofit umbrella

6:53

in California. So we have a five oh

6:55

one c three which we still have. It's

6:57

called Pseudora Freedom Fund. And

6:59

that's where the business

7:01

program was under under this nonprofit.

7:03

And it wasn't until two fifteen.

7:06

And again this is ten years later after

7:08

kind of the social entrepreneurial

7:11

space had had sort of evolved

7:14

that I said, Hey, I think we should spin

7:16

out the business component into

7:18

um, you know, a for profit benefit corporation.

7:21

So that's what we did, started as a

7:23

nonprofit, but now fifteen years

7:25

later we have a hybrid corporation that

7:28

has a nonprofit side and then a for profit

7:30

side as well. So you get

7:33

your fabric. You come back to the States

7:35

and are you a designer? How

7:37

did you even start the process.

7:40

I'm not. I

7:42

know, I'm a woman with a lot

7:45

of vision and um

7:47

in a sales background, and I could be pretty

7:49

persuasive, my friends tell me, So

7:52

I learned those

7:54

people who had better skills than me um

7:57

to come and help me, basically, And so the

8:00

initial one was like, hey, does anyone know how to sew?

8:02

Does anyone even own a sewing machine? Um,

8:04

I will give you like wine and chocolate if

8:06

you come to my house and we have this little sewing party.

8:08

And I went and bought some basic like pajama

8:11

patterns at like Joanne's Fabrics. And

8:13

then I had all this beautiful material, so I

8:15

bought like the raw material. And then I

8:17

had girlfriends who knew a little

8:19

bit more than I did about sewing. Mock

8:22

up um some like prototypes

8:24

that we then sort of um asked

8:26

our other friends, you

8:28

know, hey do you like these? How much would you pay for

8:30

them? What do you think about the story behind them?

8:32

You know that sort of thing, and then just did

8:34

some um some really ad hoc type

8:37

focus groups with like friends and family. So

8:40

you start the business, you're moving into actual

8:42

production. I know it's never easy

8:44

to start a business, and I know they're always

8:46

bumps along the way. Was there ever a time where you

8:48

felt like, Wow, why did I just quit

8:50

my corporate job to do this? And

8:52

then how am I going to make it happen. Yeah,

8:55

I feel like I probably had that thought like

8:57

every other day. The

9:00

uh, the nice part was actually I didn't

9:02

quit my corporate job for the first

9:04

probably year and a half because that really funded

9:06

UM the business operations, and

9:09

and I had a lot of like PTO

9:11

and time off. I think I was working for UM

9:14

for a company, European company,

9:16

and so we had almost I think it was like

9:18

five or six weeks paid off

9:21

time and so I used that to go back and

9:23

forth to India and to really

9:25

fund UM what was going on.

9:27

So I always like to say, Sudar was my firstborn

9:29

child, right, so this is before I had kids, So

9:31

I had extra time on my hands

9:34

UM in order to kind of incubate

9:37

this, this budding business and so

9:39

UM. But even at that, you know, when I

9:41

still had my corporate job in his salary coming in,

9:43

it was like, wow, I sort of bit off

9:46

maybe more than I could chew. But I

9:48

think they say, you know, ignorance is bliss, and

9:50

that really I think lots

9:52

of people would be scared off from

9:55

being an entrepreneur if they really knew

9:57

every single barrier.

10:00

But somehow you get the strength to do it.

10:03

In the moment, and I think that's what it's

10:05

about, like perseverance and grit and resiliency,

10:07

not necessarily having your

10:10

plan goes smoothly, right, because

10:12

that's just not reality of life for sure.

10:14

And we you know, on the show and obviously in

10:16

our experience we've seen that. It seems like every entrepreneur

10:19

says, if I knew then what I know now, I'm

10:21

not sure I would have done it, but I'm glad that I did

10:23

exactly. So where was your

10:26

along the journey? Where was your sort of big

10:28

break? You said there was a little bit of divine inspiration

10:30

in the idea. Where did you see kind

10:32

of your big break happen to give you the energy

10:34

to keep going? You know, I love that

10:36

question, And I don't know. It's as if

10:39

it's one big break, you know that people

10:41

say that hasn't really been our path. I

10:43

think it's been um small

10:45

winds along the way that

10:47

that you know, uh, that

10:50

collectively add up to a bigger

10:52

thing, right, And I think that that's

10:54

really kind of the ethos of our

10:56

journey and our company. Really it's

10:58

it's not about me and one a break. It

11:00

really is about a collaboration of

11:04

UM the amazing women that we

11:06

serve in India. UM, these beautiful

11:08

products, a beautiful community right

11:10

of customers who really care about others

11:14

and they want to use um,

11:16

whatever influence and buying power

11:18

that they have on behalf of others. And

11:20

so it's been all of those little things

11:23

that have kept the momentum going and

11:25

have been kind of like um guides

11:27

along the way to say yes, keep going right.

11:30

So it could have been in the early days, Um,

11:33

you know, I wasn't just you know, I was kind of selling out

11:35

of my trunk and

11:37

and bins in my garage. UM,

11:39

just a friends that I knew. But beyond that, someone

11:41

would say, oh, hey, I have a book club, why don't

11:43

you come here. Another person would say, oh,

11:45

I have a a church, bizarre thing

11:48

we could sell them there. Someone else would say I

11:50

want to sell some for you, you know, and all of

11:52

those little things was like, Wow, there

11:54

really is a market here. And this is before then, we

11:56

of course went online and we're

11:58

able to to start leveraging kind of the Internet

12:01

and a wider audience. But there have been

12:04

just good people and amazing people

12:06

on our team all along the way

12:08

who have really given

12:10

us signs that Yeah, we're to keep going. This is

12:12

the direction we need to go. We'll

12:16

be back with Seneca's Made by Women after

12:18

this short break. So

12:27

you've been doing this for a while, Um, of course,

12:29

and then COVID hits. How

12:31

have you experienced COVID and has had

12:33

an impact on what you've been doing? Yeah?

12:36

That, I mean, it really has changed our world,

12:38

right, Um. And one of the

12:40

interesting things about it is that we were

12:42

always talking about marginalized and underrepresented

12:45

groups because that's who we serve, and

12:48

COVID one of the silver linings

12:50

was that suddenly everyone was

12:52

talking about marginalized and underrepresented

12:55

groups and people being disproportionately

12:57

impacted by something like this,

13:00

and so it really brought I think to

13:02

the collective consciousness the

13:04

ideas that we've been talking about all along,

13:07

so that when we talk about what we're doing and we're

13:09

trying to serve, they're like oh ah ha, And

13:11

there was like, uh, you know, they were able

13:13

to connect the dots a lot easier, Um,

13:16

And that the women that we serve are

13:19

and and the population we serve there, they've always

13:21

been vulnerable and marginalized, and then

13:23

COVID has made them even more vulnerable.

13:26

And marginalized, right, and so

13:29

we were able to communicate that message

13:31

to our Sudara

13:33

community, and our generous

13:35

donors stepped up in a huge way. So

13:37

we have a lot of you know, we have donors, we have customers,

13:40

and then there's a huge amount of crossover and

13:42

what we call like our donor customers, and

13:45

our generous donors stepped up and said, hey,

13:47

like we get it and and we want to

13:49

help. And so we we had an increase

13:52

actually in donations because we were

13:54

we were needing to pay the women even though they

13:56

weren't able to come to work and be at their

13:58

jobs because you know, Indie it was locked

14:00

down much like the US and

14:03

UM and then these women don't have a lot of savings

14:05

to fall back on and that sort of thing, right, so they still

14:07

needed to collect their salary, you

14:09

know, without producing goods and whatnot. And

14:12

we also had a mask

14:14

kind of options, so we did they were able

14:16

to make some ppe once they were

14:19

able to start slowly opening up, and so we

14:21

had an option where you could buy a mask and then

14:23

we would donate a three pack of

14:25

mass with hand sanitizers you

14:27

know, that would stay then in India and

14:30

they could be distributed into the larger community.

14:32

So really, like in partnership

14:35

with our generous and very conscious

14:38

um suit our community, we were able

14:40

to meet some real felt needs on the ground in

14:42

India. That's incredible and

14:45

it's amazing that you have such an incredible community

14:47

that you've built around the company who

14:49

really understand your mission. Can you just

14:51

tell us a little bit about the production process.

14:53

You say that obviously you've designed it with

14:56

the job creation in mind. How does

14:58

it work? I love that we like to a

15:00

you know, are cool pants and they're really versable,

15:02

so they can be pajamas, UM

15:04

you know, their their resort where you can wear them

15:07

at you grow on a date night for some fun whimsical

15:09

pants. But are cool pants really

15:11

are the engine, the revenue engine

15:14

behind job creation

15:16

and skills training and job placement. So

15:18

really, even though they're cool pants, we'd like to

15:20

see, it's not about the pants. It

15:22

really is about the mission and the women. So

15:25

the pants are merely the product

15:27

that we use, that outward facing

15:29

product that helps us achieve. So

15:31

the revenues kicked off by the pants. Then

15:35

in partnership with with our

15:37

partners in India, UM

15:40

it has job training programs

15:42

that have vocational training options like ten to

15:44

twelve different options for women. Because you can

15:46

imagine Kim, like if you and I were stuck

15:49

in the brothels, maybe we want to have a propensity

15:51

or an interest. It would be a seamstress or

15:53

or or a tailor. Right, but we

15:55

we could have um, you know, maybe you'd want

15:57

to be a henna artist. Maybe I would want to be a

16:00

plumber. I don't know. There's lots of different, you know, vocational

16:02

options and so that the revenues

16:05

really kick off the training program so

16:07

that women can choose what they want

16:09

to do. Right, So we're not creating

16:11

an army of seamstresses. Um, we're

16:14

creating programs for women so they can

16:16

choose their own path. And so

16:18

the those that maybe do want

16:20

to sew great. So we have a sewing

16:22

center partner there that

16:24

that creates our products, right, that's cut and so

16:27

and tailoring. But that's a very small fraction

16:30

of the women we help on a yearly basis. So

16:32

we're in partnership with an organization

16:35

that's completely mission aligned to ours and

16:37

they train over twelve women a

16:39

year um and they have I

16:41

believe it's like trimesters per year,

16:43

so about four hundred women each trimester

16:46

go through their programs. Now, a very small

16:49

percentage will want to be a tailor and so our

16:51

products great. But all of those other

16:53

women are trained with real

16:55

life um you know, skills training.

16:58

And then there's an eight nine job placement

17:00

rate of those graduates

17:02

a year, which is pretty incredible,

17:05

right, because we know that when you invest in women

17:07

and when you give women economic power,

17:10

they in turn invest back in their

17:12

children and then their communities, and so

17:15

they are able to pull themselves out of poverty.

17:17

They don't need us to do that, they just need

17:20

us to help them with opportunities

17:22

to do that themselves. So your work

17:24

has inspired some really incredible initiatives.

17:27

And obviously you've created a company that's in the business

17:29

of empowering women. You've also collaborated

17:31

on other programs like she e o UM

17:34

or Ohio University program. Can

17:36

you tell us a little bit about that and how

17:38

these collaborations really tribe

17:40

what you do? Yeah, and SHEO

17:43

is actually not a program that we created, it's other

17:45

brilliant women UM. The founder is

17:47

Canadian Vicky Saunders, and we're just part of

17:49

that. So I think that

17:52

kind of the net net is you know

17:54

much of what you're doing, Kim. When women collaborate,

17:57

UM, magic happens. Right.

18:00

It's all about the collaboration and

18:02

the connection, and that's really where

18:04

the power is, right when you give women

18:06

power, when we empower one another, you

18:09

know, one plus one really does equal three

18:11

because there's such this incredible synergy

18:13

that happens. And we've been fortunate

18:16

enough to start UM programs and

18:18

then we've been fortunate enough to join

18:20

other's people's great programs like

18:22

she eo. Right, we didn't start it, but we join it,

18:24

and then we become part of that synergy. UM.

18:26

You mentioned the the Ohio you

18:30

that that's really cool because personally,

18:32

I have a motivation to inspire

18:35

the next generation of leaders and particularly

18:38

women leaders. UM. And again I'm

18:40

by racial Mexican Americans, so I love

18:42

UM empowering black and brown women

18:44

future leaders specifically.

18:47

And so UM there was just this really

18:49

cool collaboration where we can work with not only

18:51

their women in Entrepreneurship

18:53

department there at the university, but also their

18:56

design so so again, people

18:58

from business school, people from the design school

19:00

all collaborating together on a project.

19:02

And so they designed some of our graphic T

19:04

shirts, which are our statement tease that

19:06

we that we really like and so you

19:08

know, they were able to get real life hands on experience.

19:11

I also did a keynote UM

19:14

at their Women's and Entrepreneurship

19:16

Week and UM and talked about

19:18

you know, not only Sudora, but about the benefits

19:20

of doing business for good and b

19:23

Corpse and all that kind of thing. So,

19:25

so we love collaboration that isn't

19:27

just transactional right kind of on one

19:29

and done, but it really is how do we do

19:31

this together, how do we do this across multiple

19:34

points of the organization UM

19:37

so that it really makes a lasting

19:39

impact because we like to look at kind of

19:41

the long game. So obviously,

19:44

you know, we at Seneca women are really excited to

19:46

learn about you, and the products are just beautiful.

19:48

Everybody loves them, and

19:50

we're hoping that by including you in our marketplace,

19:53

card holders and marketplace shoppers

19:56

will be inspired to shop Sudara

19:58

first when they're thinking about

20:00

their cool pants that they want to buy. I know I will,

20:02

So before we close, I want to ask

20:04

you, do you have any advice for entrepreneurs

20:07

out there who are looking to start a purpose

20:09

driven company, or have an idea

20:11

for a purpose driven company, but feel that you

20:13

know, it's a hard journey. Any advice

20:16

for those who are just getting started on your path. Yes,

20:19

absolutely, And first I just want to

20:21

start off by saying thank you, thank you for including

20:23

us in UM what Seneca women are doing. It's

20:25

incredible. I can't wait to read your book. Actually,

20:28

and you and UM this

20:31

organization that's exactly like the

20:33

type of women that we want to be collaborating

20:35

with, and that really leads into that's

20:37

my advice. So for any social entrepreneur

20:40

out there, whether you're a man or a woman,

20:42

but specifically being a woman,

20:44

I think it's so important to find like

20:47

minded organizations and people to collaborate

20:50

with. You know, it's just too hard

20:52

to go alone. There's no need to

20:54

reinvent wheels. I think

20:56

the world's problems today are too

20:58

big and too complex, Um

21:00

to think that you can do it alone. And

21:02

it really is about each of us playing

21:04

our unique part and leveraging the

21:07

strength of each other. So what you just

21:09

said, Kim is a beautiful example

21:11

an illustration of that, and that you've

21:13

built this amazing community

21:15

of folks and the card and the marketplace.

21:18

And then here you want to partner with Sudara,

21:20

who's doing amazing things for women on the ground

21:23

through beautiful projects. That's a beautiful partnership.

21:25

Right. You didn't say, oh, now, Seneca women

21:28

needs to go and make all the products ourselves

21:30

and and have complete vertical integration

21:32

from top to bottom. No, you're seeking

21:35

amazing people to partner with. And that's

21:37

how I think we are going

21:39

to move the needle on the world's to do list,

21:42

right, which are the U N S tgs. It's through very

21:44

strategic, highly leveraged, and

21:47

highly aligned um collaborative

21:49

partners. And so that is my most

21:52

I think valuable advice

21:55

to anyboddying entrepreneur or social

21:57

entrepreneur is find collaborative partners

21:59

who are like minded so that they

22:01

can give you kind of a fast forward button

22:04

and you and and the relationship will be mutual,

22:08

right, and you'll save yourself a

22:10

lot of time and spinning wheels trying to convince

22:12

people who are really not your people to get

22:14

on board. You need to find your people and

22:17

then make magic happen there. It's really

22:19

funny. We are definitely you and I like minded.

22:21

As you mentioned our book, our book is actually called Fast

22:23

Forward, and our formula is

22:26

know your own power, to know what your skills

22:28

are, what you did early on, understanding your ability

22:31

and your incredible skills, and then find

22:33

your purpose, which you did find, and then connect

22:35

with others, find like minded people who share your values

22:37

and give you the energy to keep going. And so you have.

22:40

You are definitely the embodiment of that we believe

22:42

in. And we're just so delighted to have you on the show

22:44

and and so excited about what you've been doing. We

22:46

hope to continue to work together and follow

22:48

you on this incredible journey. So listeners, go

22:50

get your cool pants. That's really important.

22:53

Get your cool paths from Sudhara and you can find

22:55

them at Sudhara and you can also find them on the Senegoman

22:57

Marketplace. Thanks so much for joining us. Thank

23:00

you. Shannon

23:04

Keet's vision and her ability to make it a reality

23:06

through Sudara is so inspiring.

23:09

Here are three things I took from the conversation.

23:13

First, as we've heard before, sometime

23:15

it's better not to know too much before you

23:17

start a business. As Shannon

23:19

says, a lot of people might be scared off

23:21

if they knew in advance about all the roadblocks,

23:24

But true entrepreneurs, she says, we'll find

23:26

strength in the moment and carry on with grit

23:28

and perseverance. Second,

23:31

collaboration spells success. Shannon

23:34

tells us that you don't have to reinvent every

23:36

wheel. She suggests finding

23:38

like minded partners so that each of you complay

23:40

to your strengths. Finally,

23:43

remember that you can do well in business and

23:45

do good for the world. Look at Sudhara.

23:48

It's helping train twelve women a year

23:50

towards economic independence. And

23:53

that's possible because shoppers are using their

23:55

buying power to make a difference. So

23:57

this Mother's Day, check out the beautiful lead

24:00

you're aware from Sudhara on the Seneca Women

24:02

Marketplace. Go to shop Seneca

24:04

Women dot com to learn more. While

24:07

you're there, learn about the Card from Seneca

24:09

Women, the first ever credit card that

24:11

rewards shoppers for buying from women

24:13

donn businesses. And

24:16

here's another way you can help empower other women

24:18

for Mother's Day. Do you know a mom

24:20

or another woman who owns a business. Nominate

24:23

her to be in the Seneca Women Marketplace. She'll

24:25

have the chance to be listed and might even be

24:28

featured on a Seneca Women podcast again.

24:31

Go to shop Seneca Women dot com to

24:33

learn more. Made

24:35

by Women is brought to you by the Seneca Women Podcast

24:37

Network and I Heart Radio, with support

24:39

from founding partner PNG