When I first came across this company, I wasn't so sure what to expect.

Upon having a conversation with Setti Coscarella and actually learning about TAAT Global, I was pretty blown away. The old saying goes, don't judge a book by its cover.

In this episode Setti and I discuss:

1. What are TAAT Global Cigarettes?
2. Different alternatives of cigarettes and the dangers of vape
3. WHO should be smoking these cigarettes and their target market.
4. What the future holds for TAAT Global
5. Tips for new entrepreneurs and impact leaders.

 Building upon more than two decades of experience in investment banking, private equity, entrepreneurship, and strategic leadership for one of the world’s largest tobacco companies, Setti Coscarella is the Chief Executive Officer of TAAT™, spearheading its entry into the USD $814 billion global tobacco industry. Setti created a business unit within the Canadian division of Philip Morris International (“PMI”) dedicated to the commercialization of reduced-risk products (“RRP”), an emerging category to offer alternatives to tobacco cigarettes. In August of 2020, Setti joined TAAT™ and in the following quarter brought its tobacco-free and nicotine-free alternative to cigarettes to tobacco wholesalers and retailers in Ohio, where it is currently sold statewide. 

Nicotine free and Tobacco free Cigarettes seem completely foreign to me, however understanding the process behind why TAAT was created shifted my perspective. This was a great episode.

https://taatglobal.com/

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