In our last episode, Joe spoke with Bill Swift about the Brierley acquisition and how it has set up Capillary to become the best loyalty solutions provider globally. This month, Joe sits down with Don Smith, Capillary’s Global Consulting Officer & CMO (US/Europe), as he elaborates on the benefits of this best-in-class combination of the two companies.

Tune in as Don discusses the importance of emotional loyalty and how the Brierley Loyalty Quotient (BLQ) is the industry-leading, patented solution that truly measures emotional loyalty and provides actionable strategies to enhance emotional involvement and profitability. As always, Don shares his expertise on everything loyalty while also providing listeners with some laughs!