In 1999, a small apparel company named AND1 released a VHS tape of streetball highlights set to a hip hop soundtrack that quickly became a worldwide craze. AND1 was soon hosting games all over the world, and the players were international celebrities. But then, just as quickly as it rose, it all disappeared. Twenty years later, Ben untangles the complicated origins, unlikely rise and untimely demise of the basketball phenomenon he fell in love with as a kid.

To learn more about streetball and where it's played, check out our AND1 Guide on Apple Maps here.