When this coffee shop closed down during the pandemic, they were surrounded by a community that refused to let them close their doors for long. This incredible support is how Brittanié Cadieux came to be the manager at Well & Good. In this community making people feel known creates a sense of ownership for the customers and they want to take care of “their” cafe. The Den is an extension of Well & Good that has created even more community and Brittanié is explaining some of the logistics of renting this space out for events. 

Having a big menu that is made to order has challenged the Well & Good cafe to be effecient while upholding their standards of quality. Brittanié and her brother have pared the menu down to make it a good balance. Starting small and working up will help you build your confidence up if you want to start catering in addition to your cafe. Give yourself grace and time to grow and you’ll do well.

[00:00] Show intro 

[00:35] Brittanié and Well & Good

[01:27] How community got involved in the reopening

[02:53] Building a sense of ownership for the guests 

[04:55] Word of mouth impact

[06:22] What is The Den?

[07:38] The challenges of hosting events

[09:31] Having a big menu

[11:34] The positives of having a big menu 

[13:30] Engaging the local community

[15:10] Advice for a catering newbie

[16:55] Wrapping it up