4:00

and all the money went in their bank account. Never doing

4:02

that again, not in a hard way. And

4:04

trusted them. So

4:07

yeah, so it's like it doesn't get easier,

4:09

it gets harder and this is why you

4:11

can't have a weak mindset if you wanna

4:13

be successful because a weak mindset would have

4:15

made me say, "'Screw this, I'm done,' right?

4:18

Or when an employee

4:20

stole from me or

4:22

when a group of employees started

4:24

a rival company, all

4:26

of those things, or when an employee stole

4:29

clients, I mean, at

4:31

least three times so

4:33

far at a serious level plus the ones I

4:36

don't know about, right? So

4:38

it's like a weak mindset won't protect you

4:40

against that. And also when

4:42

it comes to if you're just out there starting

4:44

your business or working in a business and employee

4:47

now, one of the biggest things

4:49

a CEO like myself looks for is a

4:51

strong, resilient mindset. If you all come into

4:53

the C-suite, the exec team, the leadership team,

4:55

or even if they see you around the

4:57

office, which I see with some of our

4:59

employees that don't last very long, where you're

5:01

always complaining, you have a weak mindset, you're

5:03

always miserable, you always look at negative

5:05

things, you're always, you get told off

5:07

and you go into a negative state

5:09

versus taking ownership and being responsible for

5:11

why you got told off and why

5:13

you got a disciplinary or why you

5:15

failed, you're gonna not last in business.

5:17

You're not gonna be promoted as an

5:19

employee, your coworkers aren't gonna like you,

5:21

they might gossip and bitch and complain

5:23

at the same time with you because

5:25

most people are sheeps in life and

5:27

they mirror other people, but eventually they'll

5:29

realize too that you're always complaining, I

5:31

see this, I literally see groups

5:34

of employees, one

5:36

person will always be negative and during the

5:38

time where it's happening, a couple more employees

5:40

might be joining in and gossiping but then

5:42

two hours later they'll come to me and

5:45

say, hey, you gotta watch this person, they're

5:48

super negative, right? And

5:50

even in life, in friendship groups, people

5:53

will look at the complainer, right? And

5:55

you won't make a lot of friends

5:58

doing so and it also damages. damages

6:00

your brain, right? If you're trying to

6:02

be healthy, happy, positive, having this weak

6:04

mindset and this complaining like mindset and

6:07

this negative mindset, this is wrong, this

6:09

is wrong, oh my God, I can't

6:11

believe this, oh, the postman

6:13

didn't deliver my letter, oh, I went

6:15

to ship something back as a return,

6:17

it charged me $20, like all of

6:20

those things is gonna stop you from

6:22

focusing on what matters in life, focusing

6:24

on your businesses, your finances, your relationships,

6:26

okay? So as

6:29

a employee, it's very important

6:31

to really work on that resilient mindset and

6:33

as an entrepreneur, hopefully you're starting to see

6:35

like, hey, this is not gonna get easier,

6:37

this is gonna get harder, the only thing

6:40

that will allow me to keep going as

6:42

it gets harder like it has for me

6:45

is a stronger mindset and

6:47

probably more experience and connections

6:50

and we have things happening in our business, we had a

6:52

big thing a couple of weeks ago and

6:55

even my C-suite that have been in business, some

6:57

of them over 20 years, they were horrified

6:59

by this and super shocked by it

7:02

and they go, Rudy, how are you okay

7:04

right now? Even my wife's like, how are

7:06

you okay right now? And I'm like a

7:08

crocodile or an alligator where I've grown so

7:10

much thick skin at this point, it's

7:13

like an inch thick, it's just like the

7:15

slashes don't penetrate anymore after so many years

7:18

and that's the point I mean, you have

7:20

to get to to be successful and some,

7:23

I always remind people of this quote, it's like

7:25

if you get some sort

7:27

of a lawsuit or something right or a

7:29

complaint letter or a problem, then

7:32

obviously you wanna address why it happened

7:34

if you're doing something wrong but outside

7:37

of that, it's like Mark Zuckerberg, Elon

7:39

Musk, all of these people, they're probably

7:41

gonna serve lawsuits every day before breakfast

7:43

and so you get one a year

7:45

and it's like 20 grand to settle it, it's

7:48

like it's nothing, right, it's literally nothing but

7:50

when the first time you get it, it's like the

7:52

end of the world but it's

7:54

framing your mindset, you

7:57

spend 20 grand on an agency or on ads and

7:59

they don't work. out, you move on with your

8:01

life, right? It happens, but you get a 20 grand

8:03

lawsuit and it's going to

8:05

cost 20 grand to settle it. It's like you freak

8:07

out for six months, it makes no sense. That's because

8:10

of your mindset, right? It's because of how you process

8:12

problems, how you handle problems, how you

8:15

receive information and then process that

8:17

information because every time something happens

8:19

in your life, you can control

8:21

the outcome, right? You can control

8:23

how you process that information and

8:26

the emotional and hormonal response to

8:28

that issue, okay? So

8:30

building a strong mindset is one of the best

8:32

things you can do. It's like this mental fortitude

8:34

in your brain that no one can take away

8:36

from you. I can lose all

8:38

my businesses. I can have employees steal,

8:40

employees take clients, start rival businesses, partnerships

8:42

steal hundreds of thousands, all of which

8:44

will happen to you when you get

8:47

to my level, probably grow over a

8:49

hundred employees and businesses pass

8:51

eight figures on your way to nine figures. All

8:53

of these things are going to happen over time.

8:56

The thing that will keep you going is

8:58

that mental fortitude. And there are some people

9:01

I know that keep going even when they

9:03

don't have a strong mindset, but it eats

9:05

them up. They have, like you can see

9:07

these entrepreneurs from a mile away. They have

9:09

constant anxiety. They're constantly stressed, right? And I

9:12

wouldn't say I'm that stressed. Like I within

9:14

a day occasionally, like have a bad day

9:16

and get, you know, a little like, oh,

9:18

that was a sucky day, stressful day. But

9:21

I don't really get that stressed even when

9:23

there's big problems, you know, like I just,

9:26

I just laugh them off and get on with it

9:28

now. And I kind of accept it as part of

9:30

business. So, you know, this

9:32

stuff's so important for your own happiness, for

9:34

your relationships, for your family, you got kids

9:36

or spouse. If you don't process this stuff

9:39

correctly and have a strong mindset, if you

9:41

have a weak mindset, it's going to eat

9:43

you alive. And it's also going to ruin

9:45

your relationship. It's going to ruin your family

9:47

life. You're going to, I don't lose sleep

9:50

over business, rarely ever. But I used

9:52

to seven, eight, nine, 10 years ago, for sure.

9:54

Now I don't lose sleep over, even though my

9:56

problems are 100 times worse now. I don't lose

9:58

any sleep over them or very very rarely, maybe

10:00

a couple of times a year. I

10:04

remember the last time I lost a significant

10:06

amount of sleep over something that was probably two

10:10

and a half years ago with a big problem.

10:12

But yeah, since

10:15

then I've been constantly working on it.

10:18

Now as you handle

10:20

employees and handle people, one thing that you have

10:22

to also understand that I've had to learn over

10:24

time as a CEO is you

10:26

will have employees, vendors, contractors with

10:29

a weak mindset. What

10:31

you have to learn to do is to not

10:33

be roped into that hostile

10:36

and negative environment. This is very hard to

10:38

do. That was one of the downsides of

10:40

an office, let me tell you. On

10:42

Zoom I ran virtual teams

10:44

for seven, eight years. Three

10:47

years ago I went to in office and virtual.

10:50

There's a lot of pros of in office,

10:52

like a great studio like this if you're

10:54

watching on video, having celebrities come in, friends

10:56

come in, visit, hosting meetings here, hosting events

10:59

here, being able to walk over to someone

11:01

and say show me the video instead of

11:03

them having to render it, process it, upload

11:05

it, send it to you, then you don't

11:07

have to get on a Zoom or shoot

11:09

a loom to give them edits. There's a

11:11

lot of benefits, but one of the biggest

11:13

problems is being roped

11:15

into that negative energy. We

11:17

actually here as a company, if

11:20

someone comes in with a bad attitude or

11:22

negative energy, we actually pull

11:24

them to a side, same day the

11:26

head of people does and head of

11:28

people in HR in my office pulls them

11:31

to a side and basically has

11:33

a conversation and understands what's

11:35

wrong and sends them home unless they can

11:37

work themselves out of it. And

11:39

obviously if it's like a, you know, we've had employees

11:42

with all types of family issues, so we're

11:44

obviously respectful and supportive when

11:46

that happens, but if it's just they're in a

11:49

bad, you know, so they brought something into work

11:51

that they shouldn't have, they got a parking ticket

11:53

or they got told off yesterday they

11:55

got a written warning because they posted the

11:57

wrong thing on social media or didn't do

11:59

their end of day report or messed up

12:01

a project, then we tell them, hey, this

12:03

isn't in line with our core values. You

12:05

are not taking ownership of this problem. Now

12:07

you're upset because you got in trouble for

12:09

not doing your job. And

12:12

now you're making it actually worse on yourself and impacting

12:15

the rest of the office. So having

12:18

that separation but also maintaining that

12:20

cultural environment and positivity in your

12:23

business and not letting this weak

12:25

negative mindset come into your company

12:27

is so, so important because most

12:29

of us, whether we know it

12:31

or not, we're mirrors, right, and

12:34

sponges. So I say

12:36

that most of us mirror other people. That's

12:38

why I can have a great employee be

12:40

pulled into a negative state. And

12:42

I see this when the negative person's

12:44

bitching because people like to mirror and

12:46

we're sponges. So we absorb energy. So

12:49

if someone's negative, it's just like if

12:52

someone's sick, everyone gets sick, right? If

12:54

someone's negative and comes in, more people

12:56

are negative and it ruins the environment.

12:58

So having that brand

13:00

standard and those standards

13:03

within your company are so important

13:05

as a CEO and leader. And

13:07

then the next step is within

13:09

your life too, right? So I

13:11

remove myself from family events and

13:13

environments and meetings and events or

13:15

networking things. If it's a bunch

13:17

of people that have this weak

13:19

mindset, if all they do is

13:21

show up and they complain and

13:23

they tell you how hard everything

13:25

is and it's all complaint, negative

13:28

complaint, problem, problem, issue

13:30

that happened to them, victim mentality, quickly

13:33

remove myself. Because

13:35

again, even if you have this strong

13:37

fortitude, you are in some

13:39

ways a sponge, right? It's like if you're in

13:42

a healthy fresh air and there's a

13:44

toxic poison leak that's

13:46

gonna spread into the air and you're gonna even if

13:49

you hold your nose, you're still gonna absorb some of

13:51

it, okay? Or another way to

13:53

look at this is if you're a

13:55

bodybuilder super healthy, if you live with three

13:57

roommates and they're all eating donuts and pizza.

13:59

every night, 100% at

14:01

some point you're gonna go, I'll have a

14:03

slice of pizza, okay, I'll try one of

14:05

the donuts, right? Even if you've got resilience,

14:07

and even if you've got resilience, why make

14:10

it harder for yourself? So

14:12

do what you can to separate yourself from

14:14

people with this weak negative mindset. Now, if

14:16

this is someone you know or care about,

14:18

or someone that's just going through a bad

14:20

time, I'm not obviously saying cut them off,

14:22

and you can coach and support them, but

14:24

understand that over time, some people won't change,

14:26

the leopard won't change his spot, and there

14:28

are a lot of people like this, and

14:30

these people aren't successful, they're not people you

14:32

want to spend your time with, and

14:35

you have to create that

14:37

separation so it doesn't leak to you,

14:39

and then the flip side of that

14:41

is building a surrounding with people with

14:43

a strong mindset, right? People that, you

14:45

know, I remember this story, I

14:47

won't say who it is, but a couple

14:49

of friends that own a company that's done

14:51

over nine figures, over 100 million revenue, and

14:54

they were telling me the first time they got an

14:57

FTC letter, they rang

14:59

one of their mentors, and one of

15:01

their mentors was a billionaire, founder of

15:03

like FedEx, or a big shipping company

15:05

like that, and they

15:07

freaked out, they're like, I got this letter from the FTC, what

15:10

do we do? And they told

15:12

me this story, okay? And his response, the

15:14

billionaire was like, oh, that's

15:16

a bunch of BS, here's what you do, you

15:18

know, crumple it up, and then you throw it

15:20

in your trash can and play basketball with it.

15:22

He says, I used to get those letters every

15:24

day before breakfast, so, and

15:27

again, that's not legal advice, I'm not saying

15:29

you should do that, you should probably speak

15:31

to an attorney, but again, this is an

15:33

example of how experience

15:36

and having mentorship too, and having the

15:38

right surroundings and people will support you,

15:40

because, you know, did they probably do

15:42

that? No, I'm sure they didn't, they

15:44

probably went to their attorney, but that

15:46

probably put their mind at ease far

15:48

more than if they had gone to

15:50

someone, a peer, or

15:53

a fellow co-worker, someone on their C-suite,

15:55

their wife, that said, oh my God,

15:57

you know, we're screwed, the business is

15:59

gonna- going to shut down and then

16:01

the wife or husband starts googling it

16:03

and it's like, wow, you can go

16:05

to prison for up to 10 years

16:07

if you breach an FTC or whatever,

16:09

right? So you see how those

16:11

two situations just by being with the right person

16:13

can drastically change. One side, people with a weaker

16:16

mindset would start telling you, oh, you could go

16:18

to prison, they can seize your assets, they could

16:20

seize the house, baby, you know, the wife saying

16:22

that, you know, blah, blah, blah, blah, blah, blah.

16:25

The experienced person that's actually been through it and

16:27

has a strong mindset is telling you not to

16:29

worry, oh, it's probably just a warning letter, speak

16:31

to your attorney. I used to get those all

16:34

the time and I'd screw them up and play

16:36

basketball with them, right? So two

16:38

different outcomes and two different ways to process

16:40

it. And while that second way, again, I'm

16:42

not saying that's correct, you'd probably go to

16:45

an attorney, probably during

16:47

that process of going to the attorney

16:49

doesn't ruin your life for the next four weeks,

16:51

right? Where you lose sleep, you don't focus on

16:53

revenue, you don't focus on business, you don't focus

16:55

on new initiatives, because guess what? If that letter

16:57

was sent to 5,000 companies

16:59

and means nothing, then you

17:01

just spent four weeks of misery and

17:04

probably lost a million dollars in revenue if you're

17:06

doing, you know, 50 mil a

17:08

year, you take a month not focused on

17:10

your business, you probably cost the business at

17:12

least a million in revenue over a stupid

17:14

letter that was mass produced and sent to

17:16

thousands of people, right? So

17:18

those two different options, two different alternatives,

17:20

and that is the difference between a

17:23

strong and weak mindset and why you

17:25

shouldn't have a weak mindset, why it

17:27

can ruin your life and it can

17:29

start to ruin your business, okay? And

17:31

why you have to do everything to

17:33

build this strong, resilient mindset. And I

17:35

promise you, if you start looking, you

17:37

will see correlations, weak mindset, everything happens

17:39

to them, okay? So here's what

17:41

happens, the car breaks down, flat tire, forget

17:44

to pay a parking ticket, lose

17:47

their driving license, right? Or speeding

17:49

ticket, forget, lose their driving license.

17:51

Friend cheats on them, you know, friend

17:53

betrays them, right? Partner cheats on them.

17:56

All of these things start happening, they crash

17:58

their car, right? of these things start happening.

18:01

The strong person, these things don't happen,

18:03

right? They just don't happen. And I've

18:06

learned in life, I tell my C-suite,

18:08

there's some employees and people, be very,

18:10

very cautious of the person where the

18:12

things always going wrong in their life,

18:14

because I guarantee they are the

18:16

catalyst. They are the reason, okay? Now, of course,

18:18

we all get bad luck, and I'm not saying

18:21

we don't all get bad luck, and some people

18:23

probably get more bad luck than others. If you

18:25

take 100 people, I admit

18:28

that everyone will have varied

18:30

levels of luck. But eventually, you also

18:32

are in part creating your own luck,

18:34

because if you're constantly

18:36

negative with this weak mindset, things are gonna

18:38

go wrong. More things are gonna go wrong.

18:40

Those things are gonna cause ripple effects to

18:42

cause the next thing to go wrong, right?

18:44

Your finances are a mess, and

18:46

now you don't pay your speeding tickets, you don't have

18:49

money. Now you lost your driving license. Next thing, you

18:51

lost your job. That is all your fault, because you

18:53

don't have money in the first place. You spent it

18:55

going out, or you got fired from your job because

18:57

you didn't work hard enough. Now you don't have money.

19:00

Now you can't pay your speeding ticket. Now you lose your

19:02

car. Now you can't get another job, okay?

19:04

The victim, the weak mindset will say, all these things weren't

19:06

wrong in my life. The strong mindset of

19:09

someone like me will say, no, those things aren't wrong

19:11

because of you, because you did one thing wrong that

19:13

led to another thing wrong, then you didn't fix it,

19:15

then you let it get worse, then you lost your

19:17

job. Now you can't get a new job because you

19:20

don't have a car and you live in the middle

19:22

of nowhere. That is because of you. So understanding that

19:24

difference and how you can control the outcome here. You

19:26

can control all of these things

19:28

and why you must work to

19:31

build a strong mindset, to not

19:33

only be happier, positive, right? More

19:35

healthy from an actual cognitive mental

19:37

state, but also to be a better

19:39

leader, to be a better CEO, and of course,

19:41

out of all, to be a better entrepreneur, because

19:43

entrepreneurship is not easy. It's gonna get worse, it's

19:46

gonna get harder, more things are gonna hit you,

19:48

but you can get ahead of those

19:51

things by working on yourself, right? Working

19:54

to build that resilient, strong mindset and

19:56

separating yourself from people with a weak mindset

19:59

that are negative. that pull you down.

20:01

So that's a wrap for today. Hope you

20:03

enjoyed today's episode. DM me on Instagram, let

20:05

me know what you're doing to build that

20:07

strong resilience mindset. And of course, if you

20:09

leave a review, hit me up in the

20:12

Instagram DM, and I'll send you a free

20:14

course worth over $1,000. Tons

20:16

of different programs in there around marketing, business,

20:18

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20:23

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20:25

see you guys very, very soon. Take care, keep living

20:27

the red light. ine

20:29

ultimately Brent. Subscribe to

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C another episode. That's

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