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Joel Eschenbach
Little Fish PodcastEpisodes
Joel Eschenbach
Little Fish Podcast
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Episodes of Little Fish Podcast
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How do you leverage the power of Google Ads to get more website traffic and customers? In this episode, John Pfeiffer shares how Google uses machine learning to improve your ads, which ads work best, and why you shouldn’t use them as a last-dit
Facebook ads can be a money pit for small businesses. But it doesn’t have to be that way. In this episode, Alex Lau of the SeeSharp Group shares his strategies for Facebook Ad success. You’ll learn which campaigns work the best and when to use
If you’re not seeing results, it might be time to rethink your social media strategy. So many businesses have a mediocre social media presence because they haven’t defined their goals. In this episode, Katie Lantukh shares her low-stress approa
Most small business owners have no idea if their website, social media, or digital marketing is even working. Why? Because they aren’t tracking the data. And if they are, they have no idea how to make any sense of it. In this episode, Gary Dons
What catches people's attention before they read a single word? Compelling design. It only takes 50 milliseconds for customers to feel drawn to your brand. In this episode, our rockstar designers, Kailey Kisabeth and Ryan Parker discuss how to
To start building a relationship with a potential customer online, offer value in exchange for their email address. It’s called a lead magnet. In this episode, experienced content creator and agency owner, Wes Gay shares his tips for creating a
Email is still one of the most personal ways to reach and follow up with potential customers. But what emails should you be sending? How do you know if your email marketing is working? And how can you use automation to multiply your efforts? In
Writing content has become a necessity for the modern business owner. But you're not an experienced, full-time writer. How do you get the most bang for your buck when it comes to writing? In this episode, bestselling author Joshua Harris shares
Your website can be your most valuable sales tool, but so many businesses aren't utilizing their website to its full potential. In this episode, Joel Eschenbach draws on his 12 years of experience to help you fix 5 common website mistakes and s
We all want people to understand how our products and services can solve their problems. But it turns out, simply asking people to buy doesn’t work. At least not right away. In this episode, Dr. J.J. Peterson, Chief of Teaching and Facilitation
It's more important than ever to have a digital marketing plan for your business. In season 3: The School of Marketing, industry-leading experts will teach you how to build a practical marketing strategy that just works. To get exclusive resour
To get the most out of your Social Media marketing efforts, you want to build an audience of raving fans and brand advocates. The best way to do that? Create compelling content. In this episode, we talk to the founder of Oak & Stone Clothing, R
In this episode, Chau and Cat Le (and their dog, Gracie) discuss their life-changing transition from working at Microsoft to owning a successful self-defense gym, how determining your values will shape important business decisions, and why you
In this episode, Dave Eschenbach (Joel’s dad) shares the valuable lessons he learned from owning and operating 6 different businesses over the course of 4 decades. He discusses the risks of starting a business, why you should offer better servi
Whether you’re looking to land more lucrative clients or get that next speaking opportunity, writing a book brings you instant credibility in your industry. In this episode, author and publisher Barbara Dee shares why every business leader shou
In this episode, we chat with Andy Yochum, owner of Boardwalk Food Company, about how he developed his delicious Craft Beer Pretzels. He shares how listening to customer feedback improves his products and how solving customer problems leads to
If you have a local service business, you’ve got to listen to this episode! Gary Donson from ThinkDonson joins us to talk about the importance of setting up and maintaining your Google My Business page. You’ll also learn 3 simple steps that wil
Most of us want to show up to work each day as the best version of ourselves, but life gets overwhelming. Many times we aren’t even paying attention to our own mental and emotional wellbeing - not to mention the wellbeing of our employees and t
If you own a service business, you probably want to make it super easy for your customers to buy. That’s exactly what it means to productize your services. In this episode, Joel talks to Danny Peavey about the enormous benefits of transforming
As a small business owner, it can be difficult to know where to invest your money to get the best return. Should you pour money back into your business or invest it in other areas? Or maybe you’re getting ready to launch a new business but the
As business owners, we’re always looking for ways to improve our businesses, which usually starts by further developing our own leadership skills. In this episode, Michael Corley reveals one of the best, real-time, leadership development experi
What is the podcast all about? Joel shares the “why” behind Little Fish and previews some topics for Season 2.
In the final episode of season 1, Joel and the Notion Design team share how to stay motivated while working from home, how your brand can build trust with your customers, and why adaptability and teamwork are the keys to their success.Many smal
Jody Jester shares Bridge A Life’s unique approach to supporting adoptive and foster families, why partnering with other organizations creates a better community, and how understanding the impact of trauma will improve our society.Bridge A Life
Steve Smith of Consonant Custom Media shares why he downscaled his business to focus more of his attention on his client's success and how partnering with strategic subcontractors has allowed him to do the most meaningful work of his life. Cons
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