When John tells us of God’s incredible love we may hang our heads in shame and fail to hear what comes next.  We recognize how stingy we are at sharing love. To overcome this discomfort we may find ourselves putting these words out of our mind and trying to think of something else. It doesn’t help.  We may mistakenly double down and try even harder to show our love. But that’s like trying to rinse the water out of a dirty dish cloth. John does something else and invites us to do the same.