If you're ready to break free from the confines of thinking small and take your entrepreneurial game to the next level, you're in for a treat! In session two of the Life After Corporate podcast, Deb Boulanger, tackles the essential topic of mindset and market research interviews. This is the second of a series of five episodes, Deb dissects the art of understanding ideal clients, crafting irresistible offers, and unleashing powerful marketing strategies. Get ready to challenge your limits, uncover valuable insights, and unlock the potential for extraordinary success in your entrepreneurial journey. This episode reminds us of the immense potential that lies within each of us. As we prepare to move forward into the next stage of pricing and packaging, let us remember the power of active listening and testing our ideas before investing. This session provides the blueprint for achieving our entrepreneurial dreams. Now, armed with the knowledge of scalable packaging, premium value pricing, and the experiences of successful entrepreneurs, it is time to take action. Because, in the world of entrepreneurship, 80% of success is just that - showing up and staying committed. Now is the time to unleash your true potential and embrace the opportunities that await. The time is now, and we are ready!  

[00:01-21:03] Reaching Your Ideal Clients  

• Identify where your ideal clients congregate

• Establish yourself as an authority in your niche

• Create content that speaks directly to their needs

• Automate your marketing and sales process

[21:04 -31:39]  Creating Your Core Offer  

• Design services to solve your client's burning needs

• Structure programs for outcomes clients want to achieve

• Price based on the value you deliver, not time spent

• Develop products to scale your impact

[31:40 - 42:15]  Building Your Audience   

• Define your ideal customer avatar in detail

• Identify where your audience hangs out online

• Establish your authority and credibility through content

• Use social media ads to get your offer in front of them

[42:16 - 51:18] Developing Your Expertise  

• Become known as the go-to expert in your niche

• Create trainings to establish authority

• Write articles and guest blog posts to build awareness

• Speak at events to expand your reach

[51:19 - 51:37] Closing Segment 

• Connect with Deb through the links below 

• Follow us on social media and leave a review

• Final words

Resources Mentioned in the Episode

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Other Episodes you may be interesting in

Go to https://lifeaftercorporatepodcast.com/ for all episodes

Ep 155 The Proven Profit Path Sessions-Day One: Find Your Profit Path  

Ep 123  A New Concept in Networking and Getting to YES Faster

Tweetable Quotes:

 "And I think we're gonna see a fallout in this marketplace with people relying too heavily on AI tools for their content."... Deb Boulanger

 "The first thought is like, oh, I don't know where they are. And then if you really thought about it, they're everywhere. You know, they're following certain people, So they'll be in certain communities."... Deb Boulanger on where your ideal client is

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Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com .