Entrepreneurship is built into Lucy Grierson's heritage, so when she came to Kellogg, she wanted to use her time away from full-time work to dive into her creative side and further explore her entrepreneurial potential. After some soul-searching on the type of company she saw herself building, the idea to create a denim brand based on the values of the American West came to her, combining her experience with embroidery and her love of U.S. Western ideals and culture. For her Inspiration Grant, she set out on a mission to Colorado and Wyoming to answer the question: what values does the American West stand for, and how might you represent that in an apparel brand?

Learn more about the Levy Inspiration Grant Program on the program's webpage here: https://www.kellogg.northwestern.edu/academics-research/entrepreneurship/levy-inspiration-grants

Learn more about the Entrepreneurship at Kellogg program at kell.gg/entrepreneurship

Produced, written and edited by Tyler Seybold

Hosted by Tyler Seybold

Special thanks to our featured student, Lucy Grierson

Background music by Blue Dot Sessions